2023 May - SPECIAL EPISODE
05/24/23 • 34 min
A Selling Speed x The Encouragers: The Radio Rally crossover episode entitled "The Next Gen NASCAR Fan Study" with Loyd Ford of Rainmaker Pathway Consulting Works, Kent Phillips from FMR Associates & TCCP Radio, and major market air talent Meg Butterly lends her talents to help keep us focused and on topic.
Bob, Loyd, & Kent go over findings from a recent consumer study of the 21st century NASCAR fan and just how powerful the NASCAR brand is among almost all radio formats.
#NASCAR
#Radio
#advertising
#marketing
#sales
#sports
#media
Hosted on Acast. See acast.com/privacy for more information.
A Selling Speed x The Encouragers: The Radio Rally crossover episode entitled "The Next Gen NASCAR Fan Study" with Loyd Ford of Rainmaker Pathway Consulting Works, Kent Phillips from FMR Associates & TCCP Radio, and major market air talent Meg Butterly lends her talents to help keep us focused and on topic.
Bob, Loyd, & Kent go over findings from a recent consumer study of the 21st century NASCAR fan and just how powerful the NASCAR brand is among almost all radio formats.
#NASCAR
#Radio
#advertising
#marketing
#sales
#sports
#media
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
2023 April
In this month's episode Bob interviews Marc Greenspan from Research Director, Inc. They discuss two of NASCAR fan's biggest strengths for sellers, loyalty and spending power.
Links to the original Radio Ink articles written by Marc discussed in this episode:
Selling the Value of Your Older Audience
MARC GREENSPAN
FOUNDER/CEO - RESEARCH DIRECTOR, INC.
Office: 410-295-6619 x11
#sales
#NASCAR
#radio
#sports
#media
#advertising
#marketing
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
2023 June - BONUS EPISODE
In this BONUS episode we share the audio recording from NASCAR Next Gen Fan Study Webinar - MRN Lunch & Learn on June 7th. We revealed all the great data and sales information we got from our completed study of 5 markets using the Local Radio Analysis (LRA) product from FMR Associates. Download a copy of the presentation and the complete video recording for your sales efforts and for training new staff members at a later date.
2023 NASCAR Nest Gen Fan Study
June 7th MRN Lunch & Learn Video Recording
#radio
#sales
#NASCAR
#sports
#marketing
#media
#advertising
Hosted on Acast. See acast.com/privacy for more information.
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