2023 July
07/27/23 • 10 min
Those of us of a certain age remember the great Paul Harvey and his newscasts each noon daily for decades on radio stations across the country. There has been so much good news on the NASCAR scene this season, I’m sure you have not been able to keep up. These items are presented to you to help spread the news of the growth of the sport, to help you engage with your clients who are fans and continue to defeat the uninformed “NASCAR is dying” objection/opinion when faced with it.
So, I will attempt to inform and entertain as the late Mr. Harvey once did...and now the news! Links to the 8 news stories mentioned in the podcast are below.
· Goodyear’s NASCAR Sponsorship Tops All
· The Business of NASCAR in 2023
· Sellouts, we’ve had a lot of them including Pocono
· “Windy City” Economic Impact from NASCAR
· NASCAR's Ben Kennedy Named to SBJ's "40 Under 40" List
#NASCAR
#advertising
#sports
#radio
#media
#marketing
#sales
Hosted on Acast. See acast.com/privacy for more information.
Those of us of a certain age remember the great Paul Harvey and his newscasts each noon daily for decades on radio stations across the country. There has been so much good news on the NASCAR scene this season, I’m sure you have not been able to keep up. These items are presented to you to help spread the news of the growth of the sport, to help you engage with your clients who are fans and continue to defeat the uninformed “NASCAR is dying” objection/opinion when faced with it.
So, I will attempt to inform and entertain as the late Mr. Harvey once did...and now the news! Links to the 8 news stories mentioned in the podcast are below.
· Goodyear’s NASCAR Sponsorship Tops All
· The Business of NASCAR in 2023
· Sellouts, we’ve had a lot of them including Pocono
· “Windy City” Economic Impact from NASCAR
· NASCAR's Ben Kennedy Named to SBJ's "40 Under 40" List
#NASCAR
#advertising
#sports
#radio
#media
#marketing
#sales
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
2023 June - BONUS EPISODE
In this BONUS episode we share the audio recording from NASCAR Next Gen Fan Study Webinar - MRN Lunch & Learn on June 7th. We revealed all the great data and sales information we got from our completed study of 5 markets using the Local Radio Analysis (LRA) product from FMR Associates. Download a copy of the presentation and the complete video recording for your sales efforts and for training new staff members at a later date.
2023 NASCAR Nest Gen Fan Study
June 7th MRN Lunch & Learn Video Recording
#radio
#sales
#NASCAR
#sports
#marketing
#media
#advertising
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
2023 August
Breaking Through...to a new ad category. Richard Childress Racing added sponsorship recently to the number 3 & 8 cars with mega personal injury law firm Morgan & Morgan. This is an ad category I have been talking about since I sold local radio and why there needs to be more of this category on the radio. We talk about why radio and NASCAR make sense for personal injury lawyers in this episoide.
Links:
#radio
#sales
#NASCAR
#Sports
#media
#advertising
#marketing
Hosted on Acast. See acast.com/privacy for more information.
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