2023 August
08/28/23 • 9 min
1 Listener
Breaking Through...to a new ad category. Richard Childress Racing added sponsorship recently to the number 3 & 8 cars with mega personal injury law firm Morgan & Morgan. This is an ad category I have been talking about since I sold local radio and why there needs to be more of this category on the radio. We talk about why radio and NASCAR make sense for personal injury lawyers in this episoide.
Links:
#radio
#sales
#NASCAR
#Sports
#media
#advertising
#marketing
Hosted on Acast. See acast.com/privacy for more information.
Breaking Through...to a new ad category. Richard Childress Racing added sponsorship recently to the number 3 & 8 cars with mega personal injury law firm Morgan & Morgan. This is an ad category I have been talking about since I sold local radio and why there needs to be more of this category on the radio. We talk about why radio and NASCAR make sense for personal injury lawyers in this episoide.
Links:
#radio
#sales
#NASCAR
#Sports
#media
#advertising
#marketing
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
2023 July
Those of us of a certain age remember the great Paul Harvey and his newscasts each noon daily for decades on radio stations across the country. There has been so much good news on the NASCAR scene this season, I’m sure you have not been able to keep up. These items are presented to you to help spread the news of the growth of the sport, to help you engage with your clients who are fans and continue to defeat the uninformed “NASCAR is dying” objection/opinion when faced with it.
So, I will attempt to inform and entertain as the late Mr. Harvey once did...and now the news! Links to the 8 news stories mentioned in the podcast are below.
· Goodyear’s NASCAR Sponsorship Tops All
· The Business of NASCAR in 2023
· Sellouts, we’ve had a lot of them including Pocono
· “Windy City” Economic Impact from NASCAR
· NASCAR's Ben Kennedy Named to SBJ's "40 Under 40" List
#NASCAR
#advertising
#sports
#radio
#media
#marketing
#sales
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
2023 October
Way back in 2016, one of my very first Selling Speed articles (before we expanded to a podcast version), we looked at the common objections stations get when selling NASCAR. The objections haven’t changed but there is some new data we can add to help fight the good fight. So, we’ll revisit what I wrote in 2016 and add a little 2023 color just in time for selling your 2024 NASCAR packages...
Links referenced in this episode:
NFL & MLB research on fans who listen to the radio while watching their games.
2023 NASCAR Next Gen Fan Study PowerPoint
2023 NASCAR Next Gen Fan Study Webinar Video
#NASCAR
#Radio
#Sports
#Media
#Marketing
#Sales
#Advertising
#Business
Hosted on Acast. See acast.com/privacy for more information.
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