
Lean Publishing for Beginner Authors, With Orna Ross and Dan Parsons: Foundational Self-Publishing Podcast
11/19/21 • 34 min
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In this episode: lean publishing for beginner authors. If you’re an author who writes for pleasure, you can write for yourself but if you’re an indie author, you're also a publisher, and so your book(s) must also please readers. Lean publishing is one way of achieving that, using social media or other methods to publish a book-in-progress and, based on reader feedback and digital metrics, improve its chances of success as you write. Join ALLi Director Orna Ross and Production Manager Dan Parsons as they discuss how authors can publish books, the lean way.
This podcast is brought to you by specialist sponsor Dartfrog Books. ALLi Partner Member DartFrog Books provides indie authors with opportunities for bookstore placement and promotion to more than 27,000 book clubs. Their self-publishing, hybrid, traditional, and single-service publishing platforms are designed to engage authors of all types at every stage of their journey. We'd like to thank Dartfrog for their support of this podcast.
And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.
About the Hosts
Orna Ross writes and publishes historical fiction, inspirational poetry, and nonfiction guides for authors. She is director of the Alliance of Independent Authors.
Dan Parsons writes the Creative Business series for authors, bestselling fantasy and horror novels (under Daniel Parsons), and a weekly blog for The Self-Publishing Formula. While pursuing his author career, he has worked for three traditional publishers, managed two bookstores, and listened to an unhealthy number of podcasts. Now he manages ALLi’s book production schedule.In this episode: lean publishing for beginner authors. If you’re an author who writes for pleasure, you can write for yourself but if you’re an indie author, you're also a publisher, and so your book(s) must also please readers. Lean publishing is one way of achieving that, using social media or other methods to publish a book-in-progress and, based on reader feedback and digital metrics, improve its chances of success as you write. Join ALLi Director Orna Ross and Production Manager Dan Parsons as they discuss how authors can publish books, the lean way.
This podcast is brought to you by specialist sponsor Dartfrog Books. ALLi Partner Member DartFrog Books provides indie authors with opportunities for bookstore placement and promotion to more than 27,000 book clubs. Their self-publishing, hybrid, traditional, and single-service publishing platforms are designed to engage authors of all types at every stage of their journey. We'd like to thank Dartfrog for their support of this podcast.
And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.
About the Hosts
Orna Ross writes and publishes historical fiction, inspirational poetry, and nonfiction guides for authors. She is director of the Alliance of Independent Authors.
Dan Parsons writes the Creative Business series for authors, bestselling fantasy and horror novels (under Daniel Parsons), and a weekly blog for The Self-Publishing Formula. While pursuing his author career, he has worked for three traditional publishers, managed two bookstores, and listened to an unhealthy number of podcasts. Now he manages ALLi’s book production schedule.Previous Episode

Do I Have to Blog To Be Successful At Writing? Other Questions Answered by Orna Ross and Michael La Ronn in our Member Q&A Podcast
Do I have to blog to be successful at writing? This is among the questions answered on our #AskALLi Members Q&A hosted by Michael La Ronn, author of science fiction and fantasy novels as well as author self-help books; and ALLi Director, author, and poet Orna Ross.
Other questions include:
- Should I traditionally publish my book?
- Should I hire someone to manage my social media?
- I've been approached by a legitimate traditional publisher! What do I do?
And more!
Our Members Q&A Podcast is brought to you by specialist sponsor Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide audience, create your account today! We'd like to thank Kobo for their support of this podcast.
Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.
And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.
Now, go write and publish!
About the Hosts
Michael La Ronn is the author of over 30 books of science fiction & fantasy and authors self-help books. His books include the Galaxy Mavericks series and Modern Necromancy series. You can now find his new writing course on Teachable.
Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com
Next Episode

Inspirational Indie Author Interview #99. Denise Baden: Climate Fiction Author Seeks Optimistic Shade of Green
My guest this episode is Denise Baden, who sponsors climate fiction contests, but is continuously in search of green stories of a different color, an optimistic one rather than the usual dystopian visions of the future. Denise has a background in psychology, and she's convinced that if you show readers an optimistic scenario, they're more likely to work to make it come true. Those optimistic books are so rare, in fact, that she decided to write one herself.
ALLi's Inspirational Indie Author interviews are sponsored by Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide readership, create your account today! Thank you Kobo for your support of this podcast.
Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need.
We invite you to join our organization and become a self-publishing ally, if you haven’t already. You can do that at http://allianceindependentauthors.org.
About the Host
Howard Lovy has been a journalist for more than 35 years, and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.
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