Beyond Bard: A Conversation With Google’s Yury Pinsky On AI & The Future Of SEO - EP325

11/10/23 • 40 min

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Bard is our creative collaborator. It's a place where you can come in and have a conversation with the large language model which really helps you to boost your productivity and bring your ideas to life. –Yuri Pinsky, 02:16

Step behind the curtain and into the world of Google's Bard with its Director of Product Management, Yury Pinsky, in an exclusive conversation with SEJ Editor-in-Chief Amanda Zantal-Wiener.

Hear about the origins and journey to Bard's unveiling, and discover how the team behind it envisions a collaborative future with AI. SEO pros and seasoned digital marketers alike will get an up-close look at the nuances of generative AI and a glimpse at what predictions for what's next.

So prep your popcorn -- grab your notetaking method of choice -- and tune in to learn how to incorporate Google's current and forward-looking AI initiatives into your own business innovation.

[07:11] - The origin of Bard and its market niche.

[13:23] - Impact of generative AI and Bard on SEO and content creation.

[17:37] - Using Bard for audience evaluation in content creation.

[23:54] - Distinctive features of Bard compared to other AI models.

[28:33] - Most interesting prompts seen in Bard.

[33:29] - Future vision for Bard and generative AI.

I'm inspired by this idea that technology can work together with us, and we can bring Bard in as a creative partner in your editorial work or when we're trying to write a document for work or something in our personal lives. –Yuri Pinsky, 09:46

It's a very vibrant, fast-paced, fast moving industry right now. I think some of the unique things we have with Bard are things like the ability to plug into Google tools. –Yuri Pinsky, 23:54

In the sciences and the medical field, there could be lots of interesting breakthroughs in drug discovery in climate applications. How can they use the power of these foundational models to really benefit all of us in some way? –Yuri Pinsky, 25:44

Your ideas still have to be your own in order for AI to work with you best and work for you best. –Yuri Pinsky, 28:33

It is not the end of search. Bard is an experiment. It's complementary to search. It's this conversational collaborator. –Yuri Pinsky, 32:47

Connect with Yury Pinsky:

Yury is a Product Manager for Bard, leading areas including Extensions, Factuality, and multi-modality. Yury is passionate about cutting edge technology and finding ways to bring it to users around the world. Prior to serving in his current role, Yury led product teams around Natural Language and Speech Recognition for the Google Assistant, spent time building wearables in Google [X], and helped build out Google Search on mobile devices.

Outside of work, Yury enjoys spending time with his family, planning his next vacation, and the daily logistics of kids' extracurricular activities.

Connect on LinkedIn: https://www.linkedin.com/in/ypinsky

Connect with Amanda Zantal-Wiener:

Follow her on Twitter: https://twitter.com/Amanda_ZW Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/

Step behind the curtain and into the world of Google's Bard with its Director of Product Management, Yury Pinsky, in an exclusive conversation with SEJ Editor-in-Chief Amanda Zantal-Wiener.

So prep your popcorn -- grab your notetaking method of choice -- and tune in to learn how to incorporate Google's current and forward-looking AI initiatives into your own business innovation.

[07:11] - The origin of Bard and its market niche.

[13:23] - Impact of generative AI and Bard on SEO and content creation.

[17:37] - Using Bard for audience evaluation in content creation.

[23:54] - Distinctive features of Bard compared to other AI models.

[28:33] - Most interesting prompts seen in Bard.

[33:29] - Future vision for Bard and generative AI.

It's a very vibrant, fast-paced, fast moving industry right now. I think some of the unique things we have with Bard are things like the ability to plug into Google tools. –Yuri Pinsky, 23:54

Your ideas still have to be your own in order for AI to work with you best and work for you best. –Yuri Pinsky, 28:33

It is not the end of search. Bard is an experiment. It's complementary to search. It's this conversational collaborator. –Yuri Pinsky, 32:47

Connect with Yury Pinsky:

Outside of work, Yury enjoys spending time with his family, planning his next vacation, and the daily logistics of kids' extracurricular activities.

Connect on LinkedIn: https://www.linkedin.com/in/ypinsky

Connect with Amanda Zantal-Wiener:

Follow her on Twitter: https://twitter.com/Amanda_ZW Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/

Previous Episode

Secrets of a Viral Content Creator With Brian Kearney - EP323

As platforms evolve, so should our strategies. No one knows that better than Brian Kearney, a prominent content creator who gained over 100k Instagram followers in about a year.

Brian joined me on the SEJShow to dig into his viral success and what it's taught him about discoverability, co-branding with authenticity, and how a unique background can make for some of the best content.

From harnessing the ever-evolving algorithms of digital channels to leveraging the nuance of relatable humor, Brian shared how his journey has culminated in an unparalleled ability to craft resonant content -- and how it can be applied to your strategic success.

—

Based in Boston, Brian Kearney started as a registered nurse, later transitioning into the healthcare and startup sectors. He also ventured into politics and volunteered for local initiatives. As a content creator on Instagram and TikTok, Brian is known for his relatable humor and consistent content quality. His diverse experiences highlight his adaptability and passion-driven journey.

Connect with Brian Kearney:

Instagram: https://www.instagram.com/krianbearney/

Tiktok: https://www.tiktok.com/@krianbearney

Connect with Amanda Zantal-Wiener, Editor-In-Chief of Search Engine Journal:

Connect with Amanda on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/

Follow her on Twitter: https://twitter.com/Amanda_ZW

Next Episode

Why You Should Switch To An Always On SEO Auditing Strategy with Patrick Reinhart - Sponsor Spotlight

Everyone who touches your website is on the SEO team. The problem is that most people don't know they're on the team. An “always on” mentality regarding SEO can help mitigate risk and protect rankings.

Since there's no 'easy' button for a technical audit, join us for this special spotlight episode to learn how 24/7 monitoring can help you see everything happening on your site at any moment.

Go beyond SEO and bring together teams focused on compliance, know when people go rogue and when other teams make changes. Addressing them quickly as they happen can help your rankings and growth.

Conductor's Patrick Reinhart joins me on the SEJ Show to dive into the importance of continuous SEO monitoring and how Conductor can help you work smarter, not harder.

Patrick will walk through common problems with SEO and how you can proactively fix them before rankings are impacted. You'll also learn how real-time SEO auditing can streamline your process.

One of the hardest things is a conversation with other teams getting people to care. And I think something that always gets someone, the attention is data. –Pat Reinhart, 13:47

The mindset of it being a compliance component and that notification when something is not working can not necessarily change a negative mindset, but get everybody on the same mindset that you're working together for this common goal, which I like. –Loren Baker, 16:59

One of the best things you can do is pay attention to how specific you're being with your content. Specificity is going to be a key factor moving forward. –Pat Reinhart, 26:16

[00:00] - About Pat Reinhart. [05:51] - SEO audit shift to ongoing processes. [07:34] - Always-on SEO mentality explained. [12:38] - Real-time SEO monitoring versus health check-ups. [16:22] - Emphasizing compliance in SEO audits with developers. [17:31] - Realistic goal-setting with dev teams in SEO. [19:31] - SEO strategies before holiday code freezes. [24:41] - AI's impact in SEO and ChatGPT's role. [25:05] - Strategies for Google's search generative experience. [32:58] - Transparency and authorship in SEO content. [35:58] - LinkedIn's importance for SEO professionals.

Resources Mentioned:

Conductor‘s 30-30 Webinars: https://www.conductor.com/events/30-30-webinars/
Searchmetrics: https://blog.searchmetrics.com/us/
Content King: https://www.conductor.com/contentking-get-started/
Lily Ray’s E-E-A-T: https://lilyray.nyc/e-a-t-expertise-authoritativeness-trustworthiness/
LinkedIn: https://www.linkedin.com/

It's not about speed or volume. It's more about creating specific content that drives value. –Pat Reinhart, 29:51

LinkedIn has been very helpful to me throughout my career. It's not just my digital resume. It's a community that you can use to your advantage. –Pat Reinhart, 38:12

It's more about process than practice most of the time. –Pat Reinhart, 44:25

Connect with Patrick Reinhart:

Patrick Reinhart leads enterprise digital strategy for Conductor’s Customer Success team as Vice President of Services and Thought Leadership. With over 15 years of organic search and digital marketing experience, he helps some of the world's largest brands with organic search initiatives.

Connect on LinkedIn: https://www.linkedin.com/in/patrickreinhart/

Connect with Loren Baker:

Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker