Ep.88 Jacki Brown | Step-by-step: Launching Hospitality Tech

10/17/24 • 31 min

Schulering HUB Talking Hospitality Podcast

In the latest episode of the Schulering Hub podcast, host Mauricio Schüler engages with Jacki Brown, a seasoned marketing strategist with a deep background in hospitality technology.

They discuss the nuances of marketing strategies essential for tech founders in the hospitality industry. Jackie shares her extensive experience, offering practical advice on creating and communicating value propositions, understanding target markets, and effectively using digital platforms to enhance product launches.

Jackie also explores the role of content creation in generating buzz and excitement for new products, emphasizing the importance of aligning marketing efforts with sales to drive overall business growth.

The conversation provides a step-by-step guide on leveraging research, strategic communication, and content marketing to meet the unique needs of tech entrepreneurs in hospitality.

Key points discussed include:

The importance of comprehensive market research before product development.
Strategies for effectively communicating a product's value proposition.
Best practices for content creation to support product launches.
Future marketing trends in hospitality, focusing on digital engagement and consumer-centric strategies.

Tune in and learn something new with Schulering today.

Find more information about Schulering on our website.
Follow us on other social networks:
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Schulering: Evolving Hospitality through Learning.

In the latest episode of the Schulering Hub podcast, host Mauricio Schüler engages with Jacki Brown, a seasoned marketing strategist with a deep background in hospitality technology.

The conversation provides a step-by-step guide on leveraging research, strategic communication, and content marketing to meet the unique needs of tech entrepreneurs in hospitality.

Key points discussed include:

The importance of comprehensive market research before product development.
Strategies for effectively communicating a product's value proposition.
Best practices for content creation to support product launches.
Future marketing trends in hospitality, focusing on digital engagement and consumer-centric strategies.

Tune in and learn something new with Schulering today.

Find more information about Schulering on our website.
Follow us on other social networks:
Linkedin
Youtube
Instagram
Schulering: Evolving Hospitality through Learning.

Previous Episode

Ep.87 Juan Pablo Soler | What Your Guests Secretly Want (But Won’t Ask For)

In this episode, we’re joined by Juan Pablo Soler, founder of the guest experience platform ViCo, who shares his deep insights from growing up in the hotel industry and creating innovative solutions for hoteliers. Together, we explore how to craft experiences that guests truly desire but might never ask for directly.

Key takeaways from this episode include:

The essential elements that make up a great guest experience, from personalization to seamless communication.
How the pandemic has transformed guest expectations and behaviors, and what hoteliers need to do to keep up.
Common mistakes hoteliers make that can seriously damage a hotel’s reputation, and how to avoid them.

Juan Pablo brings practical advice and real-world examples to help you enhance your guest experience and prevent costly errors that could harm your business.

Don’t miss this insightful conversation—take the first step towards transforming your guest experience today!

Find more information about Schulering on our website.
Follow us on other social networks:
Linkedin
Youtube
Instagram
Schulering: Evolving Hospitality through Learning.

Next Episode

Ep.89 Rachelle Peterson | Is your hotel TV stuck in the past? Upgrade your content game.

Do you believe hotel TV is dead?

Better to reshape your thinking.

On today’s episode, Mauricio Schuler welcomes Rachelle Peterson

a B2B media expert, discussing the challenges and opportunities in providing hotel TV content,

highlighting the shift from video-on-demand to app-based live TV and streaming,

and emphasizing the importance of understanding guest profiles and brand standards for optimal guest experience and potential revenue generation.

If your hotel room displays 50 channels that nobody talks about, you should listen to this podcast,

And learn how you can lift your content game, and offer the home away from home that you all promise.

In the end, Rachelle even talked about live streaming sports. Would it be possible to offer it to your guest?

Switch it on now and let us know what you think.

Find more information about Schulering on our website.
Follow us on other social networks:
Linkedin
Youtube
Instagram
Schulering: Evolving Hospitality through Learning.