Ep.84 Martina Lazarova | 4 Costly Mistakes Hotels Make That Could Be Destroying Your Profits

09/19/24 • 53 min

Schulering HUB Talking Hospitality Podcast

This podcast will stir the Czech market.

In this episode of the Schulering Hub podcast, we explore the challenges and opportunities within the Czech hotel market with hospitality consultant Martina Lazarova, a seasoned hospitality consultant who has faced—and conquered—many of the same challenges independent hoteliers deal with today.

Martina shares practical insights on improving business performance in a competitive market, while revealing the unique difficulties she encountered as a woman in the industry.

Her no-nonsense approach sheds light on the mistakes many make— especially when it comes to pricing strategies —and offers a clear path toward unlocking your hotel’s potential in an evolving post-COVID landscape.

Whether you're concerned about low ADRs, struggling to attract and retain talent, or simply considering the complexities of the Czech market, this episode will leave you both inspired and ready to take action.

Discover what it takes to thrive in hospitality among the growing competition, and why some hotels are left behind.

Key Points:

The biggest mistake hotels make when it comes to pricing and how to fix it.
How the Czech market compares to other European countries and why Prague’s ADR is so low.
The untapped potential of technology in Czech hotels and how to use it to your advantage.
Martina’s take on the challenges women face in hospitality leadership and how she overcame them.
Why culture and flexibility are key to retaining talent in an industry struggling to attract new employees.
Martina’s perspective on the impact of Airbnb and short-term rentals on the Czech market and how hoteliers should respond.

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Schulering: Evolving Hospitality through Learning.

This podcast will stir the Czech market.

Martina shares practical insights on improving business performance in a competitive market, while revealing the unique difficulties she encountered as a woman in the industry.

Discover what it takes to thrive in hospitality among the growing competition, and why some hotels are left behind.

Key Points:

The biggest mistake hotels make when it comes to pricing and how to fix it.
How the Czech market compares to other European countries and why Prague’s ADR is so low.
The untapped potential of technology in Czech hotels and how to use it to your advantage.
Martina’s take on the challenges women face in hospitality leadership and how she overcame them.
Why culture and flexibility are key to retaining talent in an industry struggling to attract new employees.
Martina’s perspective on the impact of Airbnb and short-term rentals on the Czech market and how hoteliers should respond.

Find more information about Schulering on our website.
Follow us on other social networks:
Linkedin
Youtube
Instagram
Schulering: Evolving Hospitality through Learning.

Previous Episode

Ep.83 Omar Boubess | The 4-Point Strategy for Independent Hotels to Compete Against the Giants

Most independent hotel brands fail to connect with their purpose to exist.

You know who they are.
They may have a stylish logo and website, but their message is somehow as empty as their rooms' design.

Their promotions are disconnected, and rarely successful, and they struggle to attract talent to join them.

They are missing a very meaningful part of their brand: A STORY.

And a brand story they change everything.

Listen to Mauricio Schuler and Omar Boubess from Studio Circa as they chat about:

Brand Design and Storytelling
How Independent hotels can Compete with Larger Brands
Common Mistakes in Branding
And the Movements that are Shaping the Future of Hotel Branding

Links for the Podcast notes:

These are the links to the hotels he referred to.

https://gleneagles.com/

https://sonnet.es/

https://venicevenice.com/

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Schulering: Evolving Hospitality through Learning.

Next Episode

Ep.85 Custodio Barreiros | Why GMs Are Scared of Hotel Technology (And What They Can Do About It)

In this episode, we explore the real reasons why many hotel General Managers hesitate when it comes to adopting new technology.

Our guest, Custodio Barreiros, shares his insights from decades of experience in both operations and tech consultancy, offering practical advice for overcoming these challenges.

This one is for the hotelier struggling with tech decisions,

the hospitality tech providers who do not understand what it takes to get into the industry,

or just curious about the behind-the-scenes dynamics of hotel management.

This conversation offers perspectives you won’t want to miss.

Listeners will learn:

How fear drives tech hesitation in hotels.
Practical steps to evaluate and implement the right technology for your property.
The hidden costs of hotel tech that often go overlooked.

If you like this episode, please consider sharing it with your colleagues, and subscribe to our show on Spotify, Apple Podcasts, YouTube, or your favorite podcast player.

Find more information about Schulering on our website.
Follow us on other social networks:
Linkedin
Youtube
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Schulering: Evolving Hospitality through Learning.