Starting An E-shop And Startups Diversity with Klara Horton

04/30/21 • 23 min

Selling your product online is important to reach a broader market, but what is the process to get there?
Annabel spoke to Klara Horton, Founder of Czech Crunch Shine and Head of People and Community at Gather. Besides her role in a startup and running a community, she has recently co-founded an e-shop called Holistic Superfoods. They discuss what Holistic Superfoods stands for and the journey to create an e-shop. Improving diversity in tech startups and the realities of being a women as a founder and in the startup world, is also covered.
Along the way, we explain the licenses you may need to start an e-shop, when to incorporate your business, contracts to have in place to operate and how staying legal with job postings could open a job posting to a wider breadth of people.
You can find out more in Sparring's Startup Playbook which supports the show here: https://playbook.sparring.io/ (available in English, Czech and Slovak)
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Savvy by Sparring is a show where we reveal the stories founders, investors and other startup ecosystem players face when they do not consider legal questions at an early stage. Get your startup off the ground with business inspiration, meshed with legalities, including how startups incorporated, protected their works and raised funds in a (legally) smart way.
Learn more about how Sparring can help you here: https://sparring.io/

Previous Episode

Outsourcing Product Development with Jožo Maruščák

When creating your product you need to consider how you will actually build it. While you can hire an internal team, when you need a niche solution with an experienced team behind it, utilising the collective skill of a software development house can help you reach that goal. But what should you consider when deciding whether to use a software development house?
Annabel spoke to Jožo Maruščák, Head of Business Development at Sudolabs.io, a software development house based in Bratislava, and former Founder of case prediction software CourtQuant. They addressed how a startup can work with an external team, examples of when cooperation can work, and why having internal development may be better for other startups.
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Savvy by Sparring is a show where we reveal the stories founders, investors and other startup ecosystem players face when they do not consider legal questions at an early stage. Get your startup off the ground with business inspiration, meshed with legalities, including how startups incorporated, protected their works and raised funds in a (legally) smart way.
You can find Sparring's Startup Playbook which supports the show here: https://playbook.sparring.io/

Next Episode

Data Tracking and Protection with Daniar Rusnak

How well do you know your customers? Do you only know how many people visit your website, or do you truly understand their behaviour and how it powers your business? In this episode Annabel discusses the competitive advantages of data tracking and data protection with Daniar Rusnak, Co-Founder of DataCop, a growth hacking agency for digital companies. They addressed:

How startups can started with data tracking
Data protection basics all founders should know
Gatekeeping and how companies will track users in light of industry changes, such as iOS 14.5 and the end of the third party cookie in Chrome by 2022.

They also highlight what is personal data, why you might need a record of processing operations and what to include and legal bases for processing data under GDPR.
Savvy by Sparring is a show where we reveal the stories founders, investors and other startup ecosystem players face when they do not consider legal questions at an early stage. Get your startup off the ground with business inspiration, meshed with legalities, including how startups incorporated, protected their works and raised funds in a (legally) smart way.
You can find Sparring's Startup Playbook which supports the show here: https://playbook.sparring.io/