#578 S2 Episode 447 - BREAK IT, CHANGE IT: Dealing With The Broken Activity Mindset

02/22/23 • 6 min

TOO MUCH OF SOMETHING IS NO LONGER HELPFUL

As sellers, we all had a taste of being pressured with activity, doing X amount of calls, X amount of demos, X amount of emails, and many more. These are the things we get hammered for every single day. This is the activity mindset, which Kevin and Collin will be tackling and will be breaking down why it’s a broken mindset, and what should SDRs and sellers do that actually matters. Find out more in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

KEVIN: EVERY COMPANY EVALUATES DIFFERENTLY

“Every company evaluates sales, pipeline, hiring internally, and expectations of teams differently. Some are pipeline-focused, others are revenue focused, some are activity-focused, and some don't have a product-market fit. Let's just get us out there in our name out there. Who cares if we drive any pipeline, every company evaluates it differently.”

COLLIN: THE BROKEN ACTIVITY MINDSET

“The activity mindset is broken, for sure. Like let's just keep it real for a second, activities are not going to pay the bills, keep the lights on, or get you to your next round of fundraising. But some people still have this activity mindset, it’s so much, that's why we're seeing a lot of these layoffs. Like, they didn't have a good sound strategy. And it was like, we just need more bodies.”

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Kevin Warner | Leadium | Leadium.com

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TOO MUCH OF SOMETHING IS NO LONGER HELPFUL

Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.

TRANSFORMING MOMENTS

KEVIN: EVERY COMPANY EVALUATES DIFFERENTLY

COLLIN: THE BROKEN ACTIVITY MINDSET

Connect with Kevin

Kevin Warner | Leadium | Leadium.com

Connect with Collin

Previous Episode

#577 S2 Episode 446 - FOOTPRINTS ON THE WEB: Alternative Ways Of Finding A Person’s Digital Footprint

A LOT OF PEOPLE WOULD ASK, WHAT IF I CAN’T FIND IT

In this last conversation with Tyler Lindley, Collin explained the use of a person’s digital footprint to identify their personality type and use it for selling. Well, that’s covered, now the question is, what if that person has no digital footprint? In this episode, Collin explains how to find a person’s digital footprint with fewer posts or content. Stay tuned until the end as Collin also shares what other sources of information you can use to identify personalities, only here in Sales Transformation.

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TRANSFORMING MOMENTS

COLLIN: WHEN THE ICP DOESN’T POST THAT MUCH
“Some particular ICPs that are a little bit trickier but also, it just depends, just because they're not posting as much as Tyler doesn't mean that they don't have a digital footprint, there could have a digital footprint that you're not aware of.”

COLLIN: CHECK THE PERSON’S ONLINE ACTIVITY
“I would say a good place to start is like, there's a wealth of knowledge online, podcast, blogs, people posting on social, that talk about DISC selling, generally, right. And DISC selling is not some new novel concept. It's just that there's never really been great technology to enable sellers to be able to pull that off.”

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Next Episode

#579 S2 Episode 448 - DEEP DOWN INSIDE: Increasing Results By Understanding The Buyer On A Deeper Level

ONE FOR ALL, ALL FOR ONE

We already know that every person has a different personality. You can resonate with some, click very well with a few, and not so much with the rest. But what if there’s a way to connect with all of them? In this episode, Collin explains how understanding the buyer on a deeper level can help you find their soft spot and know how to deal with every personality you encounter. Get ready to dive deep into this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

COLLIN: BE COMPATIBLE WITH ANYONE

“What if you could be compatible with every buyer that comes into your world? Well, you can, by knowing their personality type, and so you can understand their profile on social, from LinkedIn, and Twitter, and understand their personality insights. And so what does that mean? What type of person they are? Are they a high D - Dominant person? Are they an Influencer? Or a Steady person? Are they more Calculative slower paced person.”

COLLIN: UNDERSTANDING THAT LEADS TO SUCCESS

“Understanding their values, what to do, what not to do, traps to avoid, hot buttons, how to craft your messaging, where it's going to most resonate with them based on the way that they process information. That's all really important stuff that you can get from personality insights about your buyers.”

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