Don’t Do This When Allocating Your CAC Expense
04/04/24 • 3 min
In episode #187, I address an important concept when trying to allocate CAC expenses between new and existing business. This came up again on a coaching call so it’s time to address it.
how not to allocate
how to properly allocate CAC
another good way to allocate CAC
My 5 Pillar SaaS Metrics Framework: https://www.thesaasacademy.com/pl/2148255133
In episode #187, I address an important concept when trying to allocate CAC expenses between new and existing business. This came up again on a coaching call so it’s time to address it.
how not to allocate
how to properly allocate CAC
another good way to allocate CAC
My 5 Pillar SaaS Metrics Framework: https://www.thesaasacademy.com/pl/2148255133
Previous Episode
Can CAC Be Calculated Per Product Line?
In episode #186, I address an important nuance in calculating your S&M efficiency metrics. CAC by segment. This is often harder than it appears.
Isolating bookings and revenue
Isolating expenses by product line
Expense structure
Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
Next Episode
Calculating CAC When You Have SLG and PLG Motions
In episode #188, I address today’s reality with our go-to-market motion and CAC. You must segment your CAC if you run a PLG and SLG motion.
new vs. existing CAC allocation
SLG vs PLG allocation
what to do with R&D
Subscribe to Ben’s short SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
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