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SaaS Metrics School

SaaS Metrics School

Ben Murray

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS metrics, finance, and accounting tactics that drive financial transparency and improved decision-making. Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS metrics.

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Top 10 SaaS Metrics School Episodes

Goodpods has curated a list of the 10 best SaaS Metrics School episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to SaaS Metrics School for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite SaaS Metrics School episode by adding your comments to the episode page.

SaaS Metrics School - VC Fundable Growth Rates

VC Fundable Growth Rates

SaaS Metrics School

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01/11/24 • 3 min

In episode #160, I review growth rates that are considered VC fundable. I find growth rates to be very subjective based on the audience. Are we talking to VC or PE? Let’s not get caught up in the hype. I cover the growth rates posted by Jason Lemkin in a SaaStr post and Benchmarkit.AI growth rates.

Lemkin’s view of growth rates

Benchmarkit.ai growth rates

Bootstrappers, let’s not get caught up in the hype

SaaStr post: https://www.saastr.com/look-no-vc-wants-to-fund-a-startup-with-so-so-growth-except-maybe-your-existing-investors/

Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

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SaaS Metrics School - You Can’t Scale without Bookings Data
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12/28/24 • 4 min

In episode #261, I address the world of SaaS data. Bookings data is one of the biggest data mistakes that I see in SaaS. With this data, you can forget about understanding your GTM efficiency

What is bookings data?

Sources of bookings data

What if I’m self-service SaaS?

Check out my post on the bookings report here: https://www.thesaascfo.com/the-saas-bookings-report/

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SaaS Metrics School - Your MRR Schedule is Worth its Weight in Gold
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05/10/24 • 4 min

Episode 197 – Your MRR Schedule is Worth its Weight in Gold

In episode #197, I address due diligence and your MRR schedule. Your MRR schedule will ALWAYS be requested in due diligence.

What is an MRR schedule?

How do you create an MRR schedule?

MRR schedules are gold

SaaS metrics course

SaaS Metrics course launches July 9th

SaaS CFO templates course

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In episode #267, I address the coveted MRR schedule. Done wrong, it causes a ton of headaches and can derail due diligence.

What is the MRR schedule?

Where do you source the data?

What systems house this data?

Have you joined our SaaS community? https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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SaaS Metrics School - Don’t Do This When Allocating Your CAC Expense
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04/04/24 • 3 min

In episode #187, I address an important concept when trying to allocate CAC expenses between new and existing business. This came up again on a coaching call so it’s time to address it.

how not to allocate

how to properly allocate CAC

another good way to allocate CAC

My 5 Pillar SaaS Metrics Framework: https://www.thesaasacademy.com/pl/2148255133

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In episode #172, I address revenue streams and MRR schedules. This is no joking matter. Our metrics and valuation depend on clean data.

Common SaaS revenue streams

MRR schedules

Combining MRR schedules

Grab my template to create your MRR schedule in this free course: https://www.thesaasacademy.com/offers/gmbMDsYN/checkout

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SaaS Metrics School - Improving Your DSO and Cash Flow
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06/11/24 • 4 min

In episode #203, I address invoicing, cash collections, and cash flow. Cash flow starts with timely and accurate invoicing.

Timely and accurate invoicing

Days Sales Outstanding

Cash collections

Grab my DSO guide here: https://www.thesaascfo.com/downloads/dso-guide/

Need help with cash collections automation, book time with me here: https://book.thesaascfo.com/tryextend

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In episode #173, I address a student question this week in my SaaS Metrics Foundation course. We must understand our GRR, benchmarks, and how third parties will judge our SaaS business. Check out episode #59 on gross revenue retention for more details.

What is GRR?

Valuation impact

Benchmark data sources

Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

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SaaS Metrics School - You Must Define Your Type of Variable Revenue
play

04/12/25 • 3 min

In episode #275, I’m sharing revenue insights from helping a lot of SaaS companies with their finances. You must clearly define your major revenue categories. Next, you must define your type of variable revenue.

The 6 major revenue categories

The types of variable revenue

Why this matters

Be in the know! Join our SaaS community. https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

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SaaS Metrics School - Please Code Your Expenses to the Department Level
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03/08/24 • 2 min

In episode #181, I address an all too frequent accounting problem. Department coding. Save yourself headaches down the road by coding expenses to the department level.

Pure-play SaaS departments

COGS vs. OpEx

Why this matters

Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

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FAQ

How many episodes does SaaS Metrics School have?

SaaS Metrics School currently has 281 episodes available.

What topics does SaaS Metrics School cover?

The podcast is about Management, Entrepreneurship, Podcasts and Business.

What is the most popular episode on SaaS Metrics School?

The episode title 'VC Fundable Growth Rates' is the most popular.

What is the average episode length on SaaS Metrics School?

The average episode length on SaaS Metrics School is 3 minutes.

How often are episodes of SaaS Metrics School released?

Episodes of SaaS Metrics School are typically released every day.

When was the first episode of SaaS Metrics School?

The first episode of SaaS Metrics School was released on Jul 15, 2023.

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