#33: How To Kill the Objection “I’m tied in with a competitor”

02/25/25 • 9 min

Ryans discusses a common sales objection faced by SaaS companies: prospects being tied into long contracts with competitors. He presents a strategic approach to overcome this objection.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: i[email protected]

Ryans discusses a common sales objection faced by SaaS companies: prospects being tied into long contracts with competitors. He presents a strategic approach to overcome this objection.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: i[email protected]

Previous Episode

#32: Why Most SaaS Companies Fail With Demand Gen

Ryan delves into the intricacies of demand generation, emphasising the importance of collaboration between leadership, marketing, sales, and content strategy. He introduces the concept of the 'demand generation flywheel,' illustrating how these elements work together to create a sustainable and effective demand generation strategy.

Takeaways

Demand generation can transform your business in terms of lead gen growth.
It's crucial to involve leadership in content creation.
Sales and marketing must work together to engage prospects effectively.
A content strategy without data is just a guessing game.
Siloed departments hinder effective demand generation.
The demand generation flywheel requires collaboration across functions.
Sales should engage with prospects who interact with marketing content.
Feedback from sales can inform marketing strategies.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: [email protected]

Next Episode

#34: Why Xero Are Brave Enough to Offer a Crazy Discount. Maybe You Should Too?

Ryan discusses the effectiveness of offering significant discounts to attract new customers, particularly for SaaS businesses. He shares insights on customer lifetime value and the potential long-term benefits of such strategies despite the risks of short-term revenue dips and increased churn. Ryan encourages listeners to consider these tactics as a way to boost sales and grow their customer base.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: [email protected]