#08: Unbeatable Formula to Turn Testimonials Into Lead Drivers

08/20/24 • 13 min

Ryan discusses the importance of testimonials and how to use them effectively in marketing to turn them into lead-generating assets rather than just “nice to have” content. Ryan provides tips on acquiring testimonials, including giving clients a structure to follow. He also emphasises the need for both long and short versions of testimonials and suggests various places to use them. Ryan concludes by showcasing a company that uses testimonials exceptionally well.

Takeaways

Common mistakes with testimonials include being too broad or generic and not using them enough.
When acquiring testimonials, provide clients with a structure to follow and offer to write the testimonial for them.
Create both long and short versions of testimonials for different marketing purposes.
An example of a company that uses testimonials brilliantly.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: [email protected]

Takeaways

Common mistakes with testimonials include being too broad or generic and not using them enough.
When acquiring testimonials, provide clients with a structure to follow and offer to write the testimonial for them.
Create both long and short versions of testimonials for different marketing purposes.
An example of a company that uses testimonials brilliantly.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: [email protected]

Previous Episode

#07: The Ultimate SaaS Landing Page Guide

When SaaS companies don’t get leads from their ad campaigns, they usually blame the ads or targeting. However, the most common issue is often the landing page. In this episode of SaaS Marketing Weekly, Ryan outlines the key elements to make a high-converting SaaS landing page: navigation, design, structure, messaging, and what tech to use.

Takeaways

Should you keep or remove the navigation?
How do you create a hero banner and header that grabs attention?
What sections you must include in your landing page?
How to create messaging to keep people scrolling
How Slack display their software on their landing pages

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: [email protected]

Next Episode

#09: Easy Hack To Book 10 Extra SaaS Sales Calls p/m

Ryan shares a clever hack to book an extra 10 sales calls per month. He explains the importance of tapping into the prospect's mindset at the right time to increase conversions. Ryan provides a step-by-step breakdown of the math behind this hack.

Takeaways

Tapping into the prospect's mindset at the right time can significantly increase conversions.
Why this funnel is more effective in generating sales calls than marketing the sales call directly
An example conversion count from a $1500 ad spend

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: [email protected]