#05: How To Steal Clients From Competitors

07/30/24 • 24 min

Ryan outlines the 5 steps to creating the ultimate competitor comparison campaign to win new clients or steal them from your competitors.

He explores the different levels of aggressiveness in these campaigns and provides examples of brands that have successfully implemented them. He also shares tips on what to include in competitor comparison campaigns, such as comparing customer service, pricing, features, and leveraging negative reviews.

Ryan concludes by discussing various marketing strategies on how and where to find your competitor's customers and how to promote these campaigns, including Google Ads, social media ads, LinkedIn DMs, and cold email campaigns.

Takeaways

Competitor comparison campaigns can be a great way to target audiences who are not using any provider or are unhappy with their current provider.
The level of aggressiveness in these campaigns can vary, from not mentioning competitors at all to directly comparing and criticising them.
Specifically what content you need to create in your comparison campaigns.
How to find competitor’s customers.
Marketing strategies for promoting these campaigns include Google Ads, social media ads, LinkedIn DMs, and cold email campaigns.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: [email protected]

Ryan outlines the 5 steps to creating the ultimate competitor comparison campaign to win new clients or steal them from your competitors.

Takeaways

Competitor comparison campaigns can be a great way to target audiences who are not using any provider or are unhappy with their current provider.
The level of aggressiveness in these campaigns can vary, from not mentioning competitors at all to directly comparing and criticising them.
Specifically what content you need to create in your comparison campaigns.
How to find competitor’s customers.
Marketing strategies for promoting these campaigns include Google Ads, social media ads, LinkedIn DMs, and cold email campaigns.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: [email protected]

Previous Episode

#04: Why Meta Ads Should Not Be Overlooked By B2B Brands

Ryan emphasises that meta ads should not be dismissed and that retargeting ads on meta can be beneficial for all types of B2B brands.

Takeaways

Meta ads should not be dismissed for B2B SaaS brands and can be effective for retargeting.
The work-from-home boom has increased the usage of Facebook and Instagram during working hours.
Meta ads are more cost-effective than LinkedIn ads, making them a better option for startups and small budgets.
Meta ads can be used for click-through rate checking and A/B testing, allowing for effective optimisation.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: [email protected]

Next Episode

#06: How To Fix Your Messaging Problem

Ryan discusses the importance of messaging for B2B SaaS startups. He highlights the main problems he sees with SaaS companies' messaging and provides strategies to fix them.

Takeaways

Messaging is a critical aspect of B2B SaaS marketing and can make or break a startup.
Avoid talking about yourself too much and focus on the customer and their benefits.
Break down large paragraphs of text into bite-sized chunks using bullet points and icons.
Be specific and clear in your messaging, avoiding vague and unspecific statements.
Create a messaging matrix to align pain points, solutions, and messages.
Use effective hooks, such as benefits-driven, question-based, statistic-based, and social proof hooks, to engage the audience.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: [email protected]