#01: Five B2B SaaS Marketing Campaigns You Must Try

07/03/24 • 26 min

SaaS Marketing Weekly

Ryan shares five of his favourite SaaS marketing campaign ideas that have generated thousands of leads for his clients.

Takeaways

Create a separate brand newsletter rather than an own-brand newsletter.
Use aggregated data to create a benchmarking ebook or report that provides insights and comparisons for your target audience.
Implement a waitlist campaign to generate interest and build a list of potential customers before launching a product or feature.
Create a scorecard, a survey or assessment tool that provides a score and recommendations based on the user's responses.
Offer free strategy calls or audits to help potential customers solve their problems and build a relationship before pitching your product.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: [email protected]

Ryan shares five of his favourite SaaS marketing campaign ideas that have generated thousands of leads for his clients.

Takeaways

Create a separate brand newsletter rather than an own-brand newsletter.
Use aggregated data to create a benchmarking ebook or report that provides insights and comparisons for your target audience.
Implement a waitlist campaign to generate interest and build a list of potential customers before launching a product or feature.
Create a scorecard, a survey or assessment tool that provides a score and recommendations based on the user's responses.
Offer free strategy calls or audits to help potential customers solve their problems and build a relationship before pitching your product.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: [email protected]

Next Episode

#02: How to Distribute Your Marketing Campaigns EVERYWHERE

Ryan outlines various channels and strategies for getting lead magnet campaigns seen by a wider audience, including repurposing content, utilising existing traffic, and using ads.

Takeaways

Repurposing content and creating top-of-funnel content can help drive people to the lead magnet.
Promoting lead magnets effectively involves utilising existing traffic, such as website visitors and email subscribers.
Using ads, such as LinkedIn DMs, cold emails, and meta ads, can also be effective in reaching a larger audience.
It's important to consider the position of lead magnets in the sales funnel and create content that aligns with the target audience's needs and interests.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: [email protected]