[Replay] How to improve SEO performance without waiting for months

09/27/22 • 18 min

SaaS Marketing Bites from Powered By Search

Accompanying blogpost: The Scorecard Approach: How to improve SEO performance without waiting for months

How do you improve SEO performance when there are so many factors that can make a big difference to how effective it is? Because the answer to this question isn’t always clear, companies spend a lot of time, and huge amounts of money each year, to improve and optimize their SEO.

Unfortunately, when a lot of companies get started on their SEO, they spend far too much time focusing on the minutiae instead of making meaningful changes. This can set them back months, costing them both money and customers.

But by using a scorecard to measure and track the areas that contribute to improved SEO performance, we have been able to prioritize actions that drive meaningful growth in trials and demos for our clients.

By not focusing on vanity metrics like search volume or traffic, we are able to regularly improve ROI for our client’s investment in SEO.

In this article, we’ll cover:

The common pitfalls companies fall into when approaching their SEO
Why we take a different approach to most agencies and in house teams
How we drive improve ROI on SEO for our clients with an SEO scorecard

Struggling to get results from your SEO? Schedule a Free SaaS Scale Session to find out how we can help you to hit the ground running.

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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

If you enjoyed this episode, you can do the following things right away:

Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Accompanying blogpost: The Scorecard Approach: How to improve SEO performance without waiting for months

By not focusing on vanity metrics like search volume or traffic, we are able to regularly improve ROI for our client’s investment in SEO.

In this article, we’ll cover:

The common pitfalls companies fall into when approaching their SEO
Why we take a different approach to most agencies and in house teams
How we drive improve ROI on SEO for our clients with an SEO scorecard

Struggling to get results from your SEO? Schedule a Free SaaS Scale Session to find out how we can help you to hit the ground running.

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If you enjoyed this episode, you can do the following things right away:

Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Previous Episode

Self-reported attribution doesn’t work. You need an attribution narrative instead

Accompanying blogpost: Self-reported attribution doesn’t work. You need an attribution narrative instead.

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Many SaaS companies struggle with attributing the results they get to the marketing investments they make.

A common scenario is that they’re paying a lot for qualified leads on a platform like LinkedIn Ads but they’re not really sure how important that investment is for their acquisition of new customers.

When this happens, they’ll do one of two things:

Get frustrated looking at charts, tables and reports in various analytics or CRM tools
Give up and buy into the popular narrative that attribution doesn’t work at all

Both of these outcomes are alarmingly common.

But they’re both flawed approaches that ultimately lead to an inability to make meaningful marketing investments or the argument that the marketing organization contributes to the bottom line at all.

We have frequently seen that companies fail at marketing attribution because they’re overly focused on a one or two data points and are more concerned with metrics than insights.

In this article, we’ll discuss:

Why marketers struggle so painfully with marketing attribution
Why the prevailing narrative that self-reported attribution is a panacea is extremely poor
How to use an attribution matrix to build a better attribution model for your marketing activity

By the end of this article, you’ll have a framework to help you build an attribution model that works for your specific company so that you can make more confident investment choices

If you’d like help building a model for making better SaaS marketing choices, book a marketing plan session with our team and we can work through the problem with you directly.

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If you enjoyed this episode, you can do the following things right away:

1 Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.

2 If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.

3 If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.

4 If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.