079: Tukan Das on Finding Prospects Based on Intent

10/03/17 • 43 min

Are you building your new product too soon? Why take risks when you're meeting the revenue goals and everything seems to be going great? What is the difference between demographic, psychographic, and firmographic data? Tukan Das, the Co-Founder of LeadSift, talks to the host Shira Abel in this episode of SaaS Insider about mining unstructured data to find the signals of intent. About • Tapajyoti Das (Tukan) is the co-founder of LeadSift, a platform to identify actionable business opportunities from social media. • At LeadSift, he is the hacker, hustler and the dreamer where he is working with his team to make social sales a reality. • Outside of work, he likes to play cricket, soccer and watch The Daily Show with Jon Stewart! Connect with him on Twitter @tdas. Key Takeaways: • Think about monetizing your product before you build it. • Work with customers that you know you can provide value to. • If your product team is not motivated, figure out what you need to change, make sure their work is being valued, and take a risk to build something great. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

Tags and Keywords: saas, product launch, sales

Facebook Status: If your product team is not motivated, figure out what you need to change, make sure their work is being valued, and take a risk to build something great. Tukan Das, the Co-Founder of LeadSift, shares his perspective with the host @shiraabel in this week’s episode of SaaS Insider.

Twitter Status: Listen to this week’s episode of #SaaSInsider with @shiraabel, as she interviews @tdas about building a new SaaS product.

Tags and Keywords: saas, product launch, sales

Twitter Status: Listen to this week’s episode of #SaaSInsider with @shiraabel, as she interviews @tdas about building a new SaaS product.

Previous Episode

078: Dimitar Stanimiroff on Helping Sales People Make Data-Driven Decisions

Have you been doing sales wrong all along? Why basing sales on data and not just intuition is important? What are the challenges when working with different countries? How to get your sales team work as one unit? Dimitar Stanimiroff talks to the host Shira Abel about pushing sales teams into using a new methodology in this week’s episode of SaaS Insider. About Dimitar Stanimiroff • Dimitar is the founder and CEO of Heresy - a workflow and analytics platform that helps salespeople make data-driven decisions and allows sales teams to always stay in sync. • Before launching Heresy, Dimitar served as the MD EMEA at Stack Overflow. He was the first European employee of the company and launched Stack Overflow Careers (now Talent) in Europe, scaling the team from 0 to 75+ people across UK, Germany and France. • Dimitar also launched and served as MD for Insights - Stack Overflow's Talent Mapping, Analytics & Business Intelligence unit. Prior to joining SO, he co-founded OVIA (now WePow). Dimitar holds a bachelor's degree in Economics and a master's degree in Technology Entrepreneurship from University College London. Key Takeaways: • Commission should be there not to motivate salespeople to do the right thing, but as something that doesn't prevent them from it. • If you want your sales team to believe in a new methodology, show them results. • Allowing a sales team to work on one common goal with little supervision from a sales manager can change the way they think and bring you more profit. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

Tags and Keywords: sales, teamwork, saas

Facebook Status: Dimitar Stanimiroff and @shiraabel discuss agile sales model, how to motivate your sales team, and challenges when working with different countries in this week’s episode of #SaaS Insider.

Twitter Status: @stanimiroff and @shiraabel discuss helping sales people make data-driven decisions in this week’s episode of #SaaSInsider.

Next Episode

080: Josh Haynam on Affiliate Marketing And Growing a SaaS Business

What’s the process for finding and reaching out to affiliates? How can content marketing help you grow your business? Why you should use quizzes as a part of your strategy? Josh Haynam talk to the host Shira Abel about how he grew his SaaS business and what he did to jump start it when it wasn’t moving forward. About Josh Haynam Josh Haynam is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Home Depot, and Forbes. He's probably seen more quizzes than any other human on earth right now. Key Takeaways: Affiliate marketing can be a great way to promote your business, if you are ready to invest your time into finding the right partners to ensure their goals align with yours. If you have to educate the whole market, don't jump straight to selling. Start with the education and bringing value to your potential customers. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

Tags and Keywords: saas, quizzes, affiliate marketing

Facebook Status: @tryinteract talks to the host @shiraabel in this episode of #SaaSInsider about promoting his #SaaSbusiness with affiliate and content marketing, and using quizzes for generating leads.

Twitter Status: @jhaynam and @shiraabel discuss quizzes, affiliate and content marketing to grow a B2B company.