How to maximise social media in your business in 2024

08/25/24 • 25 min

How to maximise social media in your business in 2024
This podcast episode of Roots to Revenue focuses on helping small businesses grow through sales funnels and personal branding.
With guests Henry McCrory and Alex from Creative Three Media, discuss how businesses can use psychological processes in sales funnels to attract and retain customers by addressing pain points, showcasing their products, and offering time-sensitive deals.
They emphasize the importance of personal branding, consistent marketing, and using various digital platforms like LinkedIn and TikTok to reach potential clients.
The episode also covers practical tips on maintaining a dynamic, lead-generating website, the role of video content, and strategies for startup success, including a mindset shift and leveraging advantageous business environments.

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Try out Jobber for FREE with a 14-day trial and then 40% off for your first 3 months; use this link https://go.getjobber.com/premierlawns

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#smalljobs #handyman #jobber #smallbusiness #tradesman #makemoney #selfemployed

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00:00 Introduction and Early Beginnings
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01:47 First Customers and Free Services
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12:22 Networking and Business Growth
16:20 Winning Commercial Contracts
18:53 A Stressful Project Experience
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21:31 Implementing Policies and Procedures
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23:51 Scaling the Business
24:56 Software for Business Management
27:32 Building a Strong Team
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32:06 Engaging on LinkedIn
33:37 YouTube Channel and Consultancy
35:20 Concluding Thoughts and Travel

Try out Jobber for FREE with a 14-day trial and then 40% off for your first 3 months; use this link https://go.getjobber.com/premierlawns

Roots to Revenue - How to maximise social media in your business in 2024

Transcript

Introduction to Sales Funnels
A sales funnel is built in a way, it's a, it's a psychological process that actually affects the person choosing it. It starts at the very top of the pain point. That person, they've clicked on an ad or they've clicked on a bit of content that has sent them to this page. So they're there for a reason. So you've got them there.
They've a problem, you've the solution. So hit them where it hurts. Do you suffer
This? Do you struggle with this? Do you hate t