How to increase prices without loosing customers
02/26/25 • 47 min
🚀 In this episode of the Roots to Revenue Podcast, Robbie and Jason are joined by lawn care expert Richard Salmonto to tackle one of the biggest challenges for small business owners—raising prices without losing customers! 💰
âś… Learn how to:
- Use the ACID test to set the correct prices 🧪
- Gradually increase prices without scaring customers away đź“Š
- Conduct market research to stay competitive 🔍
- Communicate price changes effectively đź’¬
- Build customer loyalty while boosting revenue ❤️
đź’ˇ Plus, discover why networking with competitors can help your business grow and the best timing strategies for increasing prices!
⏱ Timestamps:
00:00 – Introduction to Pricing Strategies
00:37 – Welcome to Roots to Revenue Podcast
01:31 – Meet Richard Salmon
02:22 – Why Raising Prices is Essential
02:48 – Market Research & Competitive Pricing
07:16 – How to Communicate Price Increases
11:33 – Managing Cash Flow & Prepayments
18:31 – Handling Customer Pushback
22:18 – Strengthening Client Relationships
24:09 – Best Practices for Customer Interaction
27:07 – Adding Value to Justify Higher Prices
28:04 – Pricing Strategies for Customer Retention
30:11 – Competing on Service, Not Price
38:41 – Mastering Price Increases & Retention
44:02 – Training & Consultancy for Lawn Care
47:22 – Final Thoughts & Key Takeaways
Try out Jobber for FREE with a 14-day trial and then 40% off for your first 3 months; use this link https://go.getjobber.com/premierlawns
🚀 In this episode of the Roots to Revenue Podcast, Robbie and Jason are joined by lawn care expert Richard Salmonto to tackle one of the biggest challenges for small business owners—raising prices without losing customers! 💰
âś… Learn how to:
- Use the ACID test to set the correct prices 🧪
- Gradually increase prices without scaring customers away đź“Š
- Conduct market research to stay competitive 🔍
- Communicate price changes effectively đź’¬
- Build customer loyalty while boosting revenue ❤️
đź’ˇ Plus, discover why networking with competitors can help your business grow and the best timing strategies for increasing prices!
⏱ Timestamps:
00:00 – Introduction to Pricing Strategies
00:37 – Welcome to Roots to Revenue Podcast
01:31 – Meet Richard Salmon
02:22 – Why Raising Prices is Essential
02:48 – Market Research & Competitive Pricing
07:16 – How to Communicate Price Increases
11:33 – Managing Cash Flow & Prepayments
18:31 – Handling Customer Pushback
22:18 – Strengthening Client Relationships
24:09 – Best Practices for Customer Interaction
27:07 – Adding Value to Justify Higher Prices
28:04 – Pricing Strategies for Customer Retention
30:11 – Competing on Service, Not Price
38:41 – Mastering Price Increases & Retention
44:02 – Training & Consultancy for Lawn Care
47:22 – Final Thoughts & Key Takeaways
Try out Jobber for FREE with a 14-day trial and then 40% off for your first 3 months; use this link https://go.getjobber.com/premierlawns
Previous Episode
The Daniel Hibbert story - From Gardening to YouTube success
In this episode of the Roots to Revenue Podcast, we sit down with Daniel Hibbert, a seasoned lawn care expert and YouTube content creator, to explore his journey from a young, unreliable 18-year-old gardener to a successful business owner and online personality. Daniel shares candid stories about his early struggles with financial discipline, the challenges of self-employment, and how he transformed his passion for lawn care into a thriving business.
From his humble beginnings in Bolton, Lancashire, to winning Britain's Best Lawn and building a loyal YouTube following, Daniel opens up about the lessons he’s learned along the way. He discusses the importance of reliability, customer loyalty, and adapting to industry changes, including the rise of electric tools and the growing influence of social media in the lawn care world.
Daniel also reflects on how refereeing football helped him develop the confidence and people skills needed to run a business, and he offers valuable advice for anyone looking to turn their passion into a sustainable career. Whether you're a lawn care enthusiast, a small business owner, or just curious about the journey of a self-made entrepreneur, this episode is packed with insights, humor, and inspiration.
Tune in to hear Daniel’s story, his plans for the future, and why he believes that staying true to your craft and maintaining a strong work ethic are the keys to long-term success. Don’t miss this engaging conversation filled with practical tips and heartfelt reflections on life, work, and the joy of creating the perfect striped lawn.
Try out Jobber for FREE with a 14-day trial and then 40% off for your first 3 months; use this link https://go.getjobber.com/premierlawns
Next Episode
The Offer That Changed Everything: Going big after selling my buiness
"The Offer That Changed Everything: Going Big After Selling My Business"
In this episode of the Roots to Revenue Podcast, hosts Robbie and Jason sit down with Bryan Hynds, founder of Bryan Hynds grass machinery.
Brian shares how a life-changing offer led him to sell his successful landscaping business and transition into growing a thriving machinery business. Starting with just a ÂŁ2,000 loan, Brian built his company from the ground up, overcoming challenges like securing commercial contracts, managing staff, and dealing with debt.
He also discusses his experience running a machinery dealership alongside his landscaping business and how he capitalized on the rise of battery-powered tools and online sales.
Brian shares his journey of turning a major business transition into a success story, and provides insights into staying competitive in a rapidly changing market.
Key Moments:
- 00:00 - Starting a Business at 23
- 00:30 - Welcome to Roots to Revenue Podcast
- 01:08 - Introducing Bryan Hynds
- 01:36 - Building a Grass Cutting Business
- 03:05 - Navigating Commercial Contracts
- 04:41 - Challenges and Growth
- 09:24 - Selling the Business
- 12:20 - Running a Machinery Shop
- 18:14 - Future of Grass Cutting
- 19:02 - Online Sales and Marketing
- 23:16 - Attending Trade Shows
- 26:05 - Conclusion
Try out Jobber for FREE with a 14-day trial and then 40% off for your first 3 months; use this link https://go.getjobber.com/premierlawns
Roots to Revenue - How to increase prices without loosing customers
Transcript
The ACID test is, if you went out to do 10 quotes in whatever industry you're involved in, 10 people come back and say yes straight away, you're either really good at what you do, or you're possibly too cheap. If I was increasing your prices by, say, 3 percent each year, it's much better than waiting for the third year to put them up by 10%. Because then 10 percent is a big jump, whereas 3 percent each year, if they're paying on an annual basis for
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