Rooter Marketing Podcast #004 - Lance Ball of Aspen Mountain Plumbing

In this insightful episode of the Rooter Marketing Podcast, host Nick Bedard welcomes a special guest, Mike Marvon, owner and founder of Smiley Drain, a leading drain cleaning service in New Jersey. Mike has recently been featured in Cleaner Magazine, hailed as the "Marketing Maestro" for his strategic and innovative approach to business promotion.Mike's insights extend to the psychology behind consumer choice. He underscores the power of brand recognition and familiarity in driving customer decisions. He observed that customers often choose a service they recognize, sometimes overlooking quality or customer service. This realization led him to focus on building a strong, recognizable brand for Smiley Drain.Stay tuned to explore how Mike leveraged these insights to make Smiley Drain one of the fastest drain cleaners in New Jersey.