Taking the Leap from a Single Store to Shop Expansion with Jenn Luna

10/13/24 • 27 min

Today, I'm excited to chat with Jenn Luna, the owner of The Kindship, a family of boutique gift shops in the greater Tacoma area. You’re going to love hearing her story about how she grew from a single stationery store into a thriving brand that includes Paper Luxe, Little Luxe, and The Curious Bear Toy & Book Shop!
Jenn is all about community engagement. Her dedication to helping customers celebrate their loved ones with unique gifts and greeting cards is truly inspiring. In this episode, she shares the challenges she faced while expanding her retail business, and there’s so much to learn from her experience.
We’ll talk about the importance of blending online and offline retail—something that can really benefit all retailers. We also dive into how she manages multiple social media accounts and is delegating more to her team.
This conversation is packed with insights on how to grow through adaptability and use systems to streamline operations across multiple store locations.
[02:31] How Jenn expanded her store into multiple locations

[04:10] Merging your in-store experience with your online platform

[06:23] Why less is more for managing social media

[09:01] Episode Sponsor: Ads Management with Crystal Media Co.

[10:08] The systems Jenn uses to stay organized

[12:02] How Jenn curates items that her customers love

[14:43] The impact of mentorship on Jenn's growth

[18:57] Why Jenn is advocating to reduce credit card fees

[23:06] Jenn's resilience round

Links:
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[04:10] Merging your in-store experience with your online platform

[06:23] Why less is more for managing social media

[09:01] Episode Sponsor: Ads Management with Crystal Media Co.

[10:08] The systems Jenn uses to stay organized

[12:02] How Jenn curates items that her customers love

[14:43] The impact of mentorship on Jenn's growth

[18:57] Why Jenn is advocating to reduce credit card fees

[23:06] Jenn's resilience round

Links:
Get all of the resources on our website!
Register for NY Now
Learn more about our Facebook & Instagram Done-For-You Ads Management Services

Previous Episode

Why Running Ads Are Vital to Your Success as a Retailer

In this bonus episode of Rooted in Retail, I’m pulling back the curtain and sharing my agency’s secrets for running profitable ads for our clients.
I've been working with my ad managers and hearing the amazing results we're generating for clients. And as the holidays approach we wanted to give all our listeners the opportunity to see the same incredible results.
I’m sharing with you the two ad types that we run for almost all of our agency clients. And I’m sharing two guides that will walk you through the steps for setting up these effective ads for yourself. And if you don’t want to do it yourself, my agency offers services for managing ad campaigns, backed by our team's experience in achieving high returns for clients.
This episode encourages retailers to embrace advertising to drive sales, reach new customers, and grow their businesses.
[00:00] Why Running Ads Are Vital to Your Success as a Retailer

[01:09] The Power of Advertising for Retailers

[02:06] Ads Client Success Stories and Results

[05:31] Understanding the Two Key Meta Ad Types

[06:58] "The Most Recent" Ad Strategy

[13:47] Conversion Ads for E-commerce

[18:04] Budgeting and Managing Ad Campaigns

[20:07] Why Running Ads is a Who not How Decision - Let Crystal Media be the Who

Resources:

Facebook Ads Blueprint for Retailers, Conversion Edition

Facebook Ad Blueprint for Retailers, the Engagement Edition

Done-for-You Facebook Ad Services

Next Episode

Streamline Your Shop with Smart Systems - After the Show

Welcome back to After the Show! Today, I’m excited to dive into my biggest takeaways from this week’s episode of Rooted in Retail. We had some amazing insights from Jenn Luna that really got me thinking.
Today, I want to hone in on one key theme that stood out to me: the power of systems in your business. Jenn has successfully expanded to multiple retail stores, and she credits the right systems for helping her manage it all effectively.
Whether it's project management tools like Trello or Asana, or communication platforms like Slack and Google Chat, having the right systems in place can make a world of difference.
Let’s unpack how implementing these tools can not only streamline your operations but also bring a sense of calm and clarity to your team.
[00:54] Two types of tools you need in your systems

[02:44] Why systems help create less stress in your store

[05:21] 5 things retailers can use Asana for

[09:25] We have limited capacity in business

Resources
Get access to all of the resources on our website

Learn more about how you can use Asana to streamline your retail operations
Register for NY Now

Rooted in Retail - Taking the Leap from a Single Store to Shop Expansion with Jenn Luna

Transcript

Crystal Vilkaitis00:00:00.000

In this episode of Rooted in Retail, I am talking to Jennifer Luna with The Kind Ship. Jen is a client of ours at Crystal Media. She is doing incredible things. The Kind Ship basically represents, I believe, five different businesses. You'll hear more about it in this episode. And so because she's got these five different, most of them are retail stores, she has lots of operations happening and teams in different locations. And so of cour