
180. The 5° Principle | Create New Possibilities | Generous Leadership Coaching Tip
05/14/24 • 9 min
“The happiness of your life depends on the quality of your thoughts.” - Marcus Aurelius Antonius
Shannon Cassidy is Founder and CEO of Bridge Between, Inc. a boutique leadership development firm specializing in generous leadership, behavioral change, executive presence, effective communication, collaborative teamwork, and conflict resolution. She provides Executive Coaching, Facilitation (team sessions, mentoring programs, leadership retreats, executive workshops, mediation services) and Keynote Speaking (conferences, annual events, ceremonies) all custom designed. This is her podcast, R.O.G. Return on Generosity focusing on how to be a corporate generous leader by sharing time, talent and gratitude.
Shannon combines her keen ability to get to the heart of every matter with a proven track record as a corporate leader. Before founding Bridge Between, Inc. she spent years building profitable businesses and driving innovation and leadership initiatives. This real-world experience formed the bedrock of her success. She equips her clients with the strategies, tools, and inspiration to thrive during organizational change and to lead with vision, purpose, and generosity.
Shannon has authored several articles and books including Discover Your Inner Strength (2009), The Five Degree Principle: How Small Changes Lead to Big Results (2013), V.I.B.E. A Self-Discovery Journey to Authentic Leadership (2014) and Grounded in Gratitude a one-line-a –day, five-year gratitude journal (2015-2023). Her current efforts focus on the benefits of Generosity at Work.
R.O.G. Takeaway Tips:
- Notice what you select from the "stuff".
- Acknowledge that your selection begins to formulate a truth for you.
- The "truth" manifests into a story or perception of the situation.
- The story becomes a belief about how things are.
- Have the courage to go "back down the ladder" when needed.
Resources:
- YouTube https://www.youtube.com/@ShannonCassidybb
- Bridge Between, Inc. https://bridgebetween.com
- The Five Degree Principle by Shannon Cassidy
- V.I.B.E. by Shannon Cassidy
- R.O.G. on Apple Podcasts https://podcasts.apple.com/us/podcast/r-o-g-return-on-generosity/id1508207492
- R.O.G. on Spotify https://open.spotify.com/show/1L9UnWdoiAX8MtRKXjdPY3
- Video of this episode on YouTube https://youtu.be/PNfiBD-2PLI
- Free N.D.I. Network Diversity Index https://bridgebetween.com/network-diversity-index/
- Free Generosity Quiz https://bridgebetween.com/generosity-quiz/
Coming Next: Please join us next week, Episode 181, with special guest Rob Stoddard
Credits: Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.
“The happiness of your life depends on the quality of your thoughts.” - Marcus Aurelius Antonius
Shannon Cassidy is Founder and CEO of Bridge Between, Inc. a boutique leadership development firm specializing in generous leadership, behavioral change, executive presence, effective communication, collaborative teamwork, and conflict resolution. She provides Executive Coaching, Facilitation (team sessions, mentoring programs, leadership retreats, executive workshops, mediation services) and Keynote Speaking (conferences, annual events, ceremonies) all custom designed. This is her podcast, R.O.G. Return on Generosity focusing on how to be a corporate generous leader by sharing time, talent and gratitude.
Shannon combines her keen ability to get to the heart of every matter with a proven track record as a corporate leader. Before founding Bridge Between, Inc. she spent years building profitable businesses and driving innovation and leadership initiatives. This real-world experience formed the bedrock of her success. She equips her clients with the strategies, tools, and inspiration to thrive during organizational change and to lead with vision, purpose, and generosity.
Shannon has authored several articles and books including Discover Your Inner Strength (2009), The Five Degree Principle: How Small Changes Lead to Big Results (2013), V.I.B.E. A Self-Discovery Journey to Authentic Leadership (2014) and Grounded in Gratitude a one-line-a –day, five-year gratitude journal (2015-2023). Her current efforts focus on the benefits of Generosity at Work.
R.O.G. Takeaway Tips:
- Notice what you select from the "stuff".
- Acknowledge that your selection begins to formulate a truth for you.
- The "truth" manifests into a story or perception of the situation.
- The story becomes a belief about how things are.
- Have the courage to go "back down the ladder" when needed.
Resources:
- YouTube https://www.youtube.com/@ShannonCassidybb
- Bridge Between, Inc. https://bridgebetween.com
- The Five Degree Principle by Shannon Cassidy
- V.I.B.E. by Shannon Cassidy
- R.O.G. on Apple Podcasts https://podcasts.apple.com/us/podcast/r-o-g-return-on-generosity/id1508207492
- R.O.G. on Spotify https://open.spotify.com/show/1L9UnWdoiAX8MtRKXjdPY3
- Video of this episode on YouTube https://youtu.be/PNfiBD-2PLI
- Free N.D.I. Network Diversity Index https://bridgebetween.com/network-diversity-index/
- Free Generosity Quiz https://bridgebetween.com/generosity-quiz/
Coming Next: Please join us next week, Episode 181, with special guest Rob Stoddard
Credits: Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.
Previous Episode

179. Dr. Natalie Nixon - Wonder + Rigor
“Creativity is our ability to toggle between wonder & rigor to solve problems, produce novel value & generate meaning.”
Natalie Nixon is a Creativity Strategist and President of Figure 8 Thinking, LLC. She helps organizations accelerate innovation and growth by developing meaningful strategy through design thinking and ethnographic research. Dr. Nixon is a Fellow at the Paris d.School, a lecturer at the University of Pennsylvania in social innovation and design for social impact, and a Senior Advisor at Econsult Solutions. She is the Founding Director of the Strategic Design MBA program at Philadelphia University, where she was a professor in design strategy and management. She is a published author and a global speaker.
She is a highly sought after keynote speaker, valued for her accessible expertise on creativity, the future of work and innovation. Natalie advises leaders on transformation- by applying wonder and rigor to amplify growth and business value. She brings an innovative and unique perspective to every keynote, strategic advisory engagement, and leadership coaching session. Her experience living in 5 countries combined with her background in anthropology, fashion, academia, and dance distinguish her as a one-of-a-kind creativity expert.
Natalie has been named among the top women keynote speakers by Real Leaders and BigSpeak; and has been featured in Forbes, Fast Company and INC. She’s the author of the award-winning The Creativity Leap: Unleash Curiosity, Improvisation and Intuition at Work and her firm Figure 8 Thinking, was named among the top women-led innovation firms by Core 77. Marketing guru Seth Godin has said that Natalie “helps you get unstuck and unlock the work you were born to do!”; and Jessi Hempel, host of LinkedIn’s “Hello Monday” podcast called Natalie “a personal trainer for your creativity muscle”.
R.O.G. Takeaway Tips:
- Start with gratitude.
- Stay humble.
- Model empathy.
- Be curious.
- Take action.
- Know and practice asking divergent and convergent questions.
- Seek to strike a balance of wonder and rigor.
- Be a clumsy student.
- Always seek creative ways to learn and grow.
Resources:
- Figure 8 Thinking with Natalie Nixon
- About Natalie Nixon | Figure 8 Thinking
- Cultivating Curiosity with Natalie Nixon
- 7 rules for improvising at work | Natalie Nixon | TEDxPhiladelphia
- Natalie Nixon Speaker Reel
- Warren Berger’s Books
- Natalie Nixon | Penn GSE
Where to find R.O.G. Podcast:
R.O.G on YouTube
R.O.G on Apple Podcasts
R.O.G on Spotify
How diverse is your network?
N.D.I. Network Diversity Index
What is your Generosity Style?
Generosity Quiz
Credits:
Natalie Nixon, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.
Coming Next: Please join us next week, Episode 180, with Shannon Cassidy for a Generous Leadership Coaching Tip.
Next Episode

181. Rob Stoddard - The Value of Mentorship
“...anytime one of those honorees, awardees stands up to accept an award, the first things they do is to thank their mentors...what that means is better entertainment for all of us, better product for all of us, better customer service and customer care...There is no better return on the generosity of mentoring than the success that people ultimately have in the business world.”
Rob Stoddard is a former corporate communications executive who served in the industry for more than 35 years with an impressive array of professional societies, associations, and organizations. He worked in senior positions in corporate communications, public relations, and public affairs serving the cable telecommunications industry.
Stoddard's professional career commenced as a news assistant at the Washington, DC, bureau of ABC Radio, followed by stints as a news director and correspondent for radio stations in Keene, NH and Springfield, MA. He went on to work as a desk editor and regional executive for United Press International in Boston, before joining the staff of U.S. Senator Nancy Landon Kassebaum (R-KS) as Press Secretary in Washington, DC.
Stoddard represented NCTA as a member of the industry Customer Care Committee (C5) for nearly 20 years, from its inception at NCTA through the stewardship of the Cable Telecommunications Association for Marketing (CTAM) and finally its permanent home at The Cable Center. He is a member of the Cable Television Pioneers as well as the Virginia Cable Hall of Fame. Stoddard has been recognized with major diversity awards from the National Association for Multi-ethnicity in Communications (NAMIC) and the Washington, DC / Baltimore Chapter of The WICT Network.
Stoddard's career was capped by a 20-year run with the then-National Cable & Telecommunications Association (NCTA) as Senior Vice President for Communications & Public Affairs. After the association changed its name to NCTA - The Internet & Television Association, Stoddard became Senior Vice President for Industry & Association Affairs. He retired from NCTA in January 2022.
R.O.G. Takeaway Tips:
- Play to your strengths.
- Be generous with information.
- Respect and appreciate our history. (i.e., analog to digital)
- Seek mentoring.
- Mentor someone. It matters.
- Acknowledge and appreciate the ways you witness generosity at work.
- Behave with civility.
Resources:
- NCTA - The Internet & Television Association
- Cable Center Customer Centric Consortium (C5)
- National Press Club Journalism Institute
- Civility at Work by Christine Porath
Where to find R.O.G. Podcast:
R.O.G on YouTube
R.O.G on Apple Podcasts
R.O.G on Spotify
How diverse is your network?
N.D.I. Network Diversity Index
What is your Generosity Style?
Generosity Quiz
Credits:
Rob Stoddard, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.
Coming Next: Please join us next week, Episode 182, with Shannon Cassidy for a Generous Leadership Coaching Tip.
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