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Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Katie Brinkley

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1 Creator

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1 Creator

Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing.


Imagine having a friend twice a week who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact.


Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor.


So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass.


Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place.


Hosted on Acast. See acast.com/privacy for more information.

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Top 10 Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs Episodes

Goodpods has curated a list of the 10 best Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs episode by adding your comments to the episode page.

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs - How Can Podcasting Transform Your Business Strategy with Chris Stone

How Can Podcasting Transform Your Business Strategy with Chris Stone

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

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11/12/24 • 37 min

Does this sound familiar? You've been told that the key to podcast success is having a large number of downloads. But let's face it, you're feeling the frustration of putting in the work, only to see minimal results and struggling to grow your audience. It's time to ditch the outdated advice and discover the real secret to podcast growth on a budget.


In this episode, you will be able to:

  • Maximize Your Impact: Starting a Podcast on a Budget
  • Elevate Your Reach: Benefits of Live Streaming for Businesses
  • Catapult Your Audience: Growing Your Podcast Audience
  • Harness the Power: Amazon Influencer Program for Podcasters
  • Foster Community Connection: Engaging with Your Podcast Community

Get ready to unlock the proven strategies that will take your podcast engagement and audience to new heights without breaking the bank. Let's dive in and transform your podcasting journey for the better.

Start getting sponsors for your podcast and make a difference on your business.

http://www.sponsoryourpodcast.com/


Visit Chris Stone's social media pages:

Website: https://castahead.net/

LinkedIn: https://www.linkedin.com/in/chrisstoneatl/

Youtube: https://www.youtube.com/@castahead


Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab


#PodcastStrategy #ContentCreation #ShowNotes #Podcast #PodcastLaunch #PodcastingforBusiness #PodcastProducer #PostProduction #EntrepreneurLife #CastAhead #BusinessOwners #SmallBusiness #CEO #ChrisStone #Strategy #Marketing


Hosted on Acast. See acast.com/privacy for more information.

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Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs - Social Media Quick Tip: Focus On One Platform This 2023

Social Media Quick Tip: Focus On One Platform This 2023

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

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01/19/23 • 10 min

If you're like most small business owners, you're probably trying to do too many things at once when it comes to social media. But did you know that if you focus on just one platform, you'll have a better chance of success?


In this episode, Katie discussed:

  1. Being 24/7 entrepreneur
  2. Why is it important to focus on one social media platform in 2023.
  3. Can you share one post across all platforms?

If you're ready to focus on one social media platform and see real results, this episode is for you.


Like the show?


Keep Katie’s show running and show her your support!


https://www.buymeacoffee.com/katiebrinkley


Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw


Hosted on Acast. See acast.com/privacy for more information.

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Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs - Self-Care for Entrepreneurs: How Important Is It? With JoAnne Pavin

Self-Care for Entrepreneurs: How Important Is It? With JoAnne Pavin

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

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11/29/22 • 36 min

In today's episode of Rocky Mountain Marketing, I am joined by JoAnne Pavin, a wellness consultant, speaker, entrepreneur, founder and the author of the Meal magazine. She is also a former Second City star and will be discussing the value of self-care for entrepreneurs.


It was an amazing conversation as we discussed with JoAnne Pavin the following points:


1. The importance of self-care for entrepreneurs, and how to prevent creative burnout

2. The 'quiet quitting' that is happening with employees across the country

3. The importance of having a positive mindset and surrounding yourself with positive people


Like the show? Keep Katie running and show her your support!


https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/


Visit JoAnne Pavin’s social media pages:


LinkedIn: https://www.linkedin.com/in/joannepavin

Instagram: https://www.instagram.com/joanne.pavin/?hl=en

Twitter: https://twitter.com/jopavin

Facebook: https://www.facebook.com/joanne.carver.528

Website: https://www.joannepavin.com/


Other websites, books, and links that was mentioned:


Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw



Hosted on Acast. See acast.com/privacy for more information.

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Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs - How to Launch Your Own Podcast with Virginia Elder

How to Launch Your Own Podcast with Virginia Elder

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

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11/05/24 • 31 min

Did you know that your podcast show notes can be a powerful tool to drive more engagement and establish your authority in your niche? Crafting informative and valuable show notes can not only enhance your audience's experience but also build credibility as an expert in your field.


In this episode, you will be able to:

1. Uncover the secrets to launching a podcast that captivates your audience and boosts your business's visibility.

2. Master the art of crafting compelling podcast show notes that keep your listeners engaged and coming back for more.

3. Unleash the power of repurposing your podcast content to skyrocket your marketing efforts and expand your reach.

4. Amplify your network by strategically leveraging guest appearances on popular podcasts.

5. Learn to create irresistible call-to-actions that drive action and engagement from your podcast audience.


00:00 Introduction and Key to More Downloads

00:11 Welcome to Rocky Mountain Marketing

00:42 Meet Today's Guest: Virginia Elder

01:05 The Power of Podcasting

02:33 Virginia's Journey into Financial Podcasting

03:52 The Unique Connection of Podcasting

06:13 Podcasting as a Marketing Tool

06:55 Creating Unique Content and Finding Your Voice

12:32 The CRAFT Framework for Podcast Success

15:55 The Importance of Show Notes

25:00 Final Thoughts and Call to Action

30:55 Conclusion and Farewell


Let's transform your podcast's reach and engagement with compelling show notes.


Get your free show notes template here: https://podcastabundance.com/shownotestemplate/


Visit Virginia Elder's social media pages:

Website: https://reachingabundance.com/

LinkedIn: https://www.linkedin.com/in/virginiaelder/

Youtube: https://www.youtube.com/@ReachingAbundance


Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab


#PodcastMarketing #ContentCreation #ShowNotes #Podcast #PodcastLaunch #PodcastStrategy #PodcastProducer #PostProduction #EntrepreneurLife #FinancialServices #BusinessOwners #SmallBusiness #CEO #CRAFT #Strategy #Marketing


Hosted on Acast. See acast.com/privacy for more information.

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Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs - Is 2023 The Year Tiktok Comes To An End?

Is 2023 The Year Tiktok Comes To An End?

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

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01/05/23 • 8 min

Could 2023 be the end of TikTok?


In this episode, Katie Brinkley discusses a few reasons why TikTok, a social media platform known for short-form videos, could potentially be banned in the future and how you can prepare.


Katie discusses:

  1. National security concerns
  2. Privacy concerns
  3. How can you prepare if you've been spending a lot of time growing your audience on TikTok.

It's worth noting that these are just a few potential reasons why TikTok could be banned and it's impossible to predict with certainty what will happen in the future.


Like the show? Keep Katie’s show running and show her your support!


https://www.buymeacoffee.com/katiebrinkley


Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw


Hosted on Acast. See acast.com/privacy for more information.

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Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs - Goal Setting 2023 with the Business Besties

Goal Setting 2023 with the Business Besties

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

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01/10/23 • 29 min

In this month’s Business Besties episode, Kendra Swalls and I discuss the importance of goal setting in the business world for 2023. We are going to share our experiences when we first started our businesses, and how to go about setting measurable goals. Dive head-first into 2023 with our insights on how to, not just grow your business, but create better habits and winning mindset.


As we exchange discussions, here’s what we talked about :

  1. Establishing habit and strategy to carry out your goals
  2. How to reverse engineer to find the shortcuts to success
  3. Breaking down big goals into smaller, achievable micro-goals.

Like the show? Keep Katie running and show her your support!


https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/


Business Besties Instagram


Visit Kendra’s social media pages:


LinkedIn: https://www.linkedin.com/in/kendra-swalls-74b602104/

Website: https://girlmeansbusiness.com

Podcast: Girl Means Business


Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw


Hosted on Acast. See acast.com/privacy for more information.

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Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs - Podcasting Level Up: The Ladder Framework to Growth and Money

Podcasting Level Up: The Ladder Framework to Growth and Money

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

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03/26/24 • 44 min

ARE YOU READY TO GROW YOUR AUDIENCE AND GET MORE CUSTOMERS USING PODCASTS AND SHOWS? https://www.growtheshowlive.com/katie


If you're feeling frustrated because your podcast isn't growing and you can't figure out why, then you are not alone! You might be putting in a lot of effort into promoting your show, but the audience just isn't growing as you hoped. It can be disheartening to see stagnant growth despite your best efforts. But what if I told you there's a different approach that could turn things around? Let's dive into some game-changing strategies to unlock the growth potential of your podcast and take it to new heights.


My special guest is Kevin Chemidlin. Kevin is the host of "Grow the Show" podcast. He brings a wealth of experience and expertise in podcast growth and monetization. His journey from a side hustle podcaster to a full-time creator demonstrates his in-depth knowledge of the strategies essential for successful podcasting. With a background in software and a strong entrepreneurial drive, Kevin has effectively leveraged social media, transitioned from a traditional job to full-time podcasting, and emphasized the importance of a clear podcast premise for achieving remarkable success. Through his "Grow the Show" Podcast and engaging podcast content, Kevin continues to offer invaluable insights and practical guidance, empowering aspiring podcasters to enhance audience engagement and successfully monetize their podcasts.


In this episode, you will be able to:

  • Implementing Growth Strategies for Podcast Listenership
  • Maximizing Podcast Monetization through Audience Engagement
  • Crafting a Clear Podcast Premise for Success
  • Amplifying Podcast Reach with Social Media
  • Navigating the Transition to Full-Time Podcasting

The key moments in this episode are:

00:00:00 - Introduction to Podcasting Revolution


00:02:43 - Kevin's Journey from Side Hustle to Full-Time Podcaster


00:09:31 - Learning to Grow and Monetize the Show


00:10:02 - Key Strategies for Growing a Podcast


00:12:08 - The Value of Podcast Downloads vs. Social Media Views


00:13:15 - Engaging with Online Communities


00:14:48 - Utilizing Social Media for Podcast Promotion


00:16:23 - The Four Step Podcast Success Ladder


00:17:48 - Understanding Growth Problems in Podcasting


00:24:15 - Level one: Clear Unique Premise


00:26:56 - Level two: Retention Over Growth


00:29:51 - Consistency and Strategy


00:30:37 - Growth Strategies


00:34:50 - Podcast Guesting Strategy


00:35:44 - Importance of Starting Small


00:37:12 - Monetization Strategy


00:39:50 - Importance of Audience Engagement


00:42:46 - Strategy for Successful Podcasting


Visit Kevin Chemidlin’s social media pages:

Website: https://growtheshow.com/

Linkedin: https://www.linkedin.com/in/kevinchemidlin/

Instagram: https://www.instagram.com/kevinchemidlin

Facebook Group: https://www.facebook.com/groups/growtheshow


Learn more about Katie and Next Step Social Communications:


Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab


#podcastcoach #podcaststrategy #growtheshow #monetization


Hosted on Acast. See acast.com/privacy for more information.

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Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs - Level Up Your Instagram Game: 5 Key Updates You Can't Miss

Level Up Your Instagram Game: 5 Key Updates You Can't Miss

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

play

10/24/24 • 14 min

Are you ready for a game-changing revelation about Instagram's latest updates? Well, hold onto your hats because there's something unexpected brewing in the social media world. It's not just about typical updates; it's about a whole new level of engagement and sales potential.


In this episode, you will be able to:

  • Master the Latest Instagram Updates for Businesses: Stay ahead of the competition with insider knowledge on Instagram's newest features tailored for businesses.
  • Maximize Your Reach with Instagram's Carousel Posts: Learn how to captivate and engage your audience through the power of visually stunning and interactive carousel posts.
  • Elevate Your Content with Instagram's In-App Text Overlay Feature: Unleash the potential of your posts with creative and attention-grabbing text overlays using Instagram's built-in features.
  • Boost Engagement with Instagram Polls: Discover how to connect with your audience in a fun and interactive way, driving higher engagement and valuable insights.
  • Step Up Your Sales Game: Selling Products Directly on Instagram: Unlock the secrets to effectively showcasing and selling your products directly on Instagram, turning followers into loyal customers.

00:00 Introduction to Instagram's Evolution

00:26 Welcome to Rocky Mountain Marketing

00:52 Latest Instagram Updates Overview

01:45 Instagram Feed Updates

03:13 New In-App Text Overlay Feature

04:14 Using Polls for Engagement

05:30 Quick Break and Sponsor Message

06:35 Streamlined Purchasing Process

07:29 Broadcast Channels and Live Streaming

10:34 Recap and Final Thoughts

12:05 Challenge and Closing Remarks


Learn more about Katie and Next Step Social Communications:


Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab


#instagramupdate #metaupdate #instagramnews #katiebrinkley #socialmediaupdate #socialmedianews #contentcreators #entrepreneurs #realtors #realtolife #denverbusiness #ceo #ecommerce #serviceproviders #businesscoach #strategy #businessstrategy #podcast #businesspodcast #inappfeature #carousel #broadcastchannel


Hosted on Acast. See acast.com/privacy for more information.

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Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs - Instagram Streaming Software Is Coming This 2023

Instagram Streaming Software Is Coming This 2023

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

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01/12/23 • 7 min

Did you get a notification about Instagram's streaming software?


In this episode, Katie discusses the newest update on Instagram and that's the coming of Instagram Live Producer. She said that last November 2022, Instagram started to roll out a notification to its users that they are finally releasing a streaming software. She has gone further into talking about:

  1. Current challenges and limitations of Instagram when it comes to streaming
  2. How is Instagram Live Producer different to the existing streaming platforms?
  3. Impact of the new update to Instagram users especially those who use this platform for business.

Instagram is truly evolving. The question is are you ready to go and evolve with it.


Like the show? Keep Katie’s show running and show her your support!


https://www.buymeacoffee.com/katiebrinkley


Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw


Hosted on Acast. See acast.com/privacy for more information.

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Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs - Maximizing Your Social Media Presence: A Guide to Developing a Successful Marketing Plan for Small Business Owners
play

02/02/23 • 11 min

Still not seeing the results that you want?


Listen into this week's Quickcast episode as Katie discusses some of the most tried and tested yet simple social media marketing strategies that you can implement in your business now. Nearly two decades of working in the social media realm, Katie has seen what really works and what doesn't.


In this episode, you'll learn about:

  1. Understanding Your Target Audience
  2. Choosing the Right Social Media Platforms
  3. Creating Engaging Content

Social media is undeniably an important arm of every business, and there's no reason for you not to be in at least one.


Like the show? Keep Katie’s show running and show her your support!


https://www.buymeacoffee.com/katiebrinkley


Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw


Hosted on Acast. See acast.com/privacy for more information.

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FAQ

How many episodes does Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs have?

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs currently has 384 episodes available.

What topics does Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs cover?

The podcast is about Marketing, Social Media, Entrepreneur, Entrepreneurship, Podcasts and Business.

What is the most popular episode on Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs?

The episode title 'Maximizing Your Social Media Presence: A Guide to Developing a Successful Marketing Plan for Small Business Owners' is the most popular.

What is the average episode length on Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs?

The average episode length on Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs is 24 minutes.

How often are episodes of Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs released?

Episodes of Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs are typically released every 5 days.

When was the first episode of Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs?

The first episode of Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs was released on Apr 8, 2020.

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