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Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Katie Brinkley

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1 Creator

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1 Creator

Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing.


Imagine having a friend twice a week who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact.


Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor.


So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass.


Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place.



Hosted on Acast. See acast.com/privacy for more information.

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Top 10 Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs Episodes

Goodpods has curated a list of the 10 best Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs episode by adding your comments to the episode page.

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs - Maximizing Your Social Media Presence: A Guide to Developing a Successful Marketing Plan for Small Business Owners
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02/02/23 • 11 min

Still not seeing the results that you want?


Listen into this week's Quickcast episode as Katie discusses some of the most tried and tested yet simple social media marketing strategies that you can implement in your business now. Nearly two decades of working in the social media realm, Katie has seen what really works and what doesn't.


In this episode, you'll learn about:

  1. Understanding Your Target Audience
  2. Choosing the Right Social Media Platforms
  3. Creating Engaging Content

Social media is undeniably an important arm of every business, and there's no reason for you not to be in at least one.


Like the show? Keep Katie’s show running and show her your support!


https://www.buymeacoffee.com/katiebrinkley


Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw



Hosted on Acast. See acast.com/privacy for more information.

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Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs - Self-Care for Entrepreneurs: How Important Is It? With JoAnne Pavin

Self-Care for Entrepreneurs: How Important Is It? With JoAnne Pavin

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

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11/29/22 • 36 min

In today's episode of Rocky Mountain Marketing, I am joined by JoAnne Pavin, a wellness consultant, speaker, entrepreneur, founder and the author of the Meal magazine. She is also a former Second City star and will be discussing the value of self-care for entrepreneurs.


It was an amazing conversation as we discussed with JoAnne Pavin the following points:


1. The importance of self-care for entrepreneurs, and how to prevent creative burnout

2. The 'quiet quitting' that is happening with employees across the country

3. The importance of having a positive mindset and surrounding yourself with positive people


Like the show? Keep Katie running and show her your support!


https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/


Visit JoAnne Pavin’s social media pages:


LinkedIn: https://www.linkedin.com/in/joannepavin

Instagram: https://www.instagram.com/joanne.pavin/?hl=en

Twitter: https://twitter.com/jopavin

Facebook: https://www.facebook.com/joanne.carver.528

Website: https://www.joannepavin.com/


Other websites, books, and links that was mentioned:


Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw



Hosted on Acast. See acast.com/privacy for more information.

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2 Listeners

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Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs - Goal Setting 2023 with the Business Besties

Goal Setting 2023 with the Business Besties

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

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01/10/23 • 29 min

In this month’s Business Besties episode, Kendra Swalls and I discuss the importance of goal setting in the business world for 2023. We are going to share our experiences when we first started our businesses, and how to go about setting measurable goals. Dive head-first into 2023 with our insights on how to, not just grow your business, but create better habits and winning mindset.


As we exchange discussions, here’s what we talked about :

  1. Establishing habit and strategy to carry out your goals
  2. How to reverse engineer to find the shortcuts to success
  3. Breaking down big goals into smaller, achievable micro-goals.

Like the show? Keep Katie running and show her your support!


https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/


Business Besties Instagram


Visit Kendra’s social media pages:


LinkedIn: https://www.linkedin.com/in/kendra-swalls-74b602104/

Website: https://girlmeansbusiness.com

Podcast: Girl Means Business


Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw



Hosted on Acast. See acast.com/privacy for more information.

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Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs - Social Media Quick Tip: Focus On One Platform This 2023

Social Media Quick Tip: Focus On One Platform This 2023

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

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01/19/23 • 10 min

If you're like most small business owners, you're probably trying to do too many things at once when it comes to social media. But did you know that if you focus on just one platform, you'll have a better chance of success?


In this episode, Katie discussed:

  1. Being 24/7 entrepreneur
  2. Why is it important to focus on one social media platform in 2023.
  3. Can you share one post across all platforms?

If you're ready to focus on one social media platform and see real results, this episode is for you.


Like the show?


Keep Katie’s show running and show her your support!


https://www.buymeacoffee.com/katiebrinkley


Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw



Hosted on Acast. See acast.com/privacy for more information.

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Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs - Instagram Streaming Software Is Coming This 2023

Instagram Streaming Software Is Coming This 2023

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

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01/12/23 • 7 min

Did you get a notification about Instagram's streaming software?


In this episode, Katie discusses the newest update on Instagram and that's the coming of Instagram Live Producer. She said that last November 2022, Instagram started to roll out a notification to its users that they are finally releasing a streaming software. She has gone further into talking about:

  1. Current challenges and limitations of Instagram when it comes to streaming
  2. How is Instagram Live Producer different to the existing streaming platforms?
  3. Impact of the new update to Instagram users especially those who use this platform for business.

Instagram is truly evolving. The question is are you ready to go and evolve with it.


Like the show? Keep Katie’s show running and show her your support!


https://www.buymeacoffee.com/katiebrinkley


Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw



Hosted on Acast. See acast.com/privacy for more information.

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2 Listeners

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Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs - Is 2023 The Year Tiktok Comes To An End?

Is 2023 The Year Tiktok Comes To An End?

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

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01/05/23 • 8 min

Could 2023 be the end of TikTok?


In this episode, Katie Brinkley discusses a few reasons why TikTok, a social media platform known for short-form videos, could potentially be banned in the future and how you can prepare.


Katie discusses:

  1. National security concerns
  2. Privacy concerns
  3. How can you prepare if you've been spending a lot of time growing your audience on TikTok.

It's worth noting that these are just a few potential reasons why TikTok could be banned and it's impossible to predict with certainty what will happen in the future.


Like the show? Keep Katie’s show running and show her your support!


https://www.buymeacoffee.com/katiebrinkley


Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw



Hosted on Acast. See acast.com/privacy for more information.

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Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs - Grow Your Business using Social Media Organically with Katie Brinkley

Grow Your Business using Social Media Organically with Katie Brinkley

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

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12/06/22 • 29 min

In today's episode of Rocky Mountain Marketing, I talk about how you can grow your business using social media organically. There’s a lot to say about posting on every social media platform and posting three times a day to be successful, but I’m here to tell you that you can be successful with a social media strategy that only takes up 1 hour a week. The key is to be strategic about which platforms you're on and how you're posting.


Here are the following points covered in this episode:

  1. Finding a social media strategy that works specifically for your business
  2. How to use each social media platform to promote your business
  3. Finding your target audience and knowing how to engage them

Like the show? Keep Katie running and show her your support!


https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/


Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw



Hosted on Acast. See acast.com/privacy for more information.

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Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs - Unleash Your Personal Branding Power on LinkedIn: Strategies for Professional Growth with Kate Paine

Unleash Your Personal Branding Power on LinkedIn: Strategies for Professional Growth with Kate Paine

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

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09/05/23 • 28 min

Have you ever wondered how to make your personal brand stand out among the sea of professionals on LinkedIn?


My guest in today's episode of Rocky Mountain Marketing is a LinkedIn guru, Kate Paine. We discussed exactly how this platform can be a powerful tool for enhancing your personal branding and networking opportunities.


LinkedIn is not just your "digital resume", it's a tool where you can create an authentic and engaging presence in a way that you're most comfortable with. In this episode, you will be able to:


Learn how LinkedIn elevates your personal branding to another level.

Grasp the capabilities of LinkedIn's emerging features, like LinkedIn Live and LinkedIn Social Audio

Understand the weight of LinkedIn's digital footprint and its key SEO benefits.

Get the knack of striking a balance between your professional image and personal storytelling on LinkedIn.

Find tips and tricks to enhance your LinkedIn profiles and produce content that truly engages.


The key moments in this episode are:

00:00:09 - Introduction to LinkedIn,

00:01:28 - Kate Payne's Background and Expertise,

00:03:06 - Why LinkedIn?,

00:05:54 - LinkedIn's Content Creation Tools,

00:08:19 - The Importance of a Strong LinkedIn Profile,

00:14:37 - Crafting a Captivating About Section,

00:19:12 - The Power of Your Story,

00:22:22 - Avoiding Salesy Posts,

00:25:29 - Building Thought Leadership,

00:26:33 - Coffee with Kate Podcast,

00:28:22 - Connecting on LinkedIn,

00:29:06 - Leveraging LinkedIn,

00:29:43 - Look Beyond Connection Requests,

00:30:11 - Conclusion and Future Plans,


Like the show? Keep Katie’s show running and show her your support! https://www.buymeacoffee.com/katiebrinkley


Visit Kate Paine's social media pages:

Website: https://standingoutonline.com/

Instagram: https://www.instagram.com/kpaine66/

Facebook: https://www.facebook.com/standingoutonline

LinkedIn: https://www.linkedin.com/in/katepaine/


Learn more about Katie and Next Step Social Communications:


Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab


#linkedinstrategy #businessstrategy #seo #denverbusiness



Hosted on Acast. See acast.com/privacy for more information.

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Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs - Overcome Working Mom Guilt And Still Be A Successful Entrepreneur with Samantha Pillay

Overcome Working Mom Guilt And Still Be A Successful Entrepreneur with Samantha Pillay

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

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12/27/22 • 24 min

Do you find yourself overwhelmed by the amount of work you have to do and the pressure you're under to succeed? Are you stuck in a rut, not sure what to do or where to turn to get the help and guidance you need? Then this episode is for you! Samantha Pillay is joining Rocky Mountain Marketing today to talk about overcoming working mom guilt. She has become South Australia's first female urological surgeon and is an author of two books, The No Recipe Cookbook, and When I'm a Surgeon. She is also one of the four finalists nominated for South Australia Women of the Year and Australian of the Year.


It was a fantastic conversation with Samantha as we discussed the following points:

  1. How Samantha Pillay put up a urology center
  2. Overcoming working mom guilt by balancing career and family life
  3. Strategies to get your kids involved in what you do in business
  4. The importance of building self-belief and entrepreneurial skills in children

Like the show? Keep Katie running and show her your support!


https://www.buymeacoffee.com/katiebrinkley


Visit Samantha Pillay’s:

Website: https://samanthapillay.com

LinkedIn: https://www.linkedin.com/in/samanthapillay/

Facebook: https://www.facebook.com/drsamanthapillay

Twitter: https://twitter.com/drsamantha_p

Instagram: https://www.instagram.com/drsamanthapillay/

Read her children’s picture books: The No Recipe Cookbook, When I'm a Surgeon, and When I’m An Astronaut


Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw



Hosted on Acast. See acast.com/privacy for more information.

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Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs - The Power of Relationship Marketing with Jessika Phillips

The Power of Relationship Marketing with Jessika Phillips

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

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12/20/22 • 34 min

In today's episode of Rocky Mountain Marketing, we are joined by Jessika Phillips, the founder of NOW Marketing Group, a Forbes-recognized agency partner that has been rated as one of the best places to work in 2022. Jessika is known as the queen of Relationship Marketing and has been helping business owners, consultants, and coaches with their digital marketing for nearly two decades.


Discover how to grow by repeat referral business in this amazing conversation where we talked about the following points:

  1. What exactly is Relationship Marketing
  2. The difference between a sales funnel and a flywheel approach to marketing
  3. CARE approach and the importance of focusing on repeat and referral business
  4. The power of relationship marketing to turn word of mouth into the world of mouth

Like the show? Keep Katie running and show her your support!


https://www.buymeacoffee.com/katiebrinkley


Visit Jessika Phillips’ social media pages:

Website: https://jessikaphillips.com/


Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw



Hosted on Acast. See acast.com/privacy for more information.

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FAQ

How many episodes does Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs have?

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs currently has 339 episodes available.

What topics does Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs cover?

The podcast is about Marketing, Social Media, Entrepreneur, Entrepreneurship, Podcasts and Business.

What is the most popular episode on Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs?

The episode title 'Maximizing Your Social Media Presence: A Guide to Developing a Successful Marketing Plan for Small Business Owners' is the most popular.

What is the average episode length on Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs?

The average episode length on Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs is 24 minutes.

How often are episodes of Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs released?

Episodes of Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs are typically released every 5 days.

When was the first episode of Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs?

The first episode of Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs was released on Apr 8, 2020.

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