02 - PAPA Advertising: Websites, SEO & Mac vs. PC

09/05/18 • 35 min

Jason Keller, partner of PAPA Advertising, joins Austin & Clint to discuss differentiating manufacturers on the web (6:20) and the importance of having a mobile friendly website (8:45). Discover why purchasing lists and bombarding them with emails can be a bad thing and how it can affect your website traffic (14:40). Understand the difference between SEO (search engine optimization) and PPC (pay-per-click) and how these tools work to get your website on page 1 of Google (23:30).

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01 - TypeOrange: Branding, Logo Design & Snow Sculpting

Austin and Clint talk with Brett Tomczak, owner of TypeOrange, a design shop in Milwaukee, who brings numerous years of experience creating identities and logos for manufacturing companies across the United States. The guys talk with Brett about branding and how the identity of a company is more than just a logo (8:55). Why rebranding can be hard for some companies and the hesitations behind it (10:00). The importance of giving brand elements their own identity so they aren’t known as a meatball (19:50). How to be trendy, if possible, with logo design in manufacturing (21:00). Discover Brett’s love for snow sculpting and his iconic mishap at last year’s national championship (31:31).

Next Episode

03 - Manufacturers Association of Plastic Processors: Associations, Networking & MAPP Conference Preview

Troy Nix, Executive Director of the MAPP association connects with Austin & Clint to discuss the importance of building a stable network and the power that industry associations can have to help businesses in manufacturing. Troy discusses how MAPP was started and how companies have benefited from the MAPP organization. Austin & Clint talk with Troy about the upcoming MAPP Conference and how MAPP keeps the conference fresh and different to keep its members coming back.