That Hotshot Sales Guy Won't Fix Your Revenue Challenges: Why, and What You CAN Do

12/02/24 • 19 min

Revenue Remix - Inspiring Visionary Leaders

Are you relying on a flashy sales hire to drive your company’s growth? Think again. In this episode of C-Suite Sidekick, we’re unpacking one of the biggest misconceptions among growth-focused CEOs: the belief that bringing in a “hotshot” salesperson will solve all your revenue challenges.

Spoiler alert: it won’t—especially if your organization lacks the structure, strategy, and alignment needed to support sustainable growth.
Exclusive bonus mini pod available to subscribers

Join Summer Poletti as she breaks down:

Why a superstar salesperson from an industry giant may not thrive in your smaller company.
The hidden dangers of skipping foundational sales strategies like playbooks and onboarding.
Why organizational alignment between marketing, sales, and customer success is more important than ever.
Proven steps to ensure your next sales hire becomes a true revenue driver, not just an expensive gamble.

If you’re a CEO or business owner planning your next growth move, this episode is packed with actionable advice to help you avoid costly hiring mistakes and set your sales team up for long-term success.
Companion episodes:

Show notes:

Episode recorded and edited using Descript
Repurposed content, such as this description created using CastMagic
Visit Rise of Us for more information about Summer's services
Connect with Summer on LinkedIn

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com

Join Summer Poletti as she breaks down:

Why a superstar salesperson from an industry giant may not thrive in your smaller company.
The hidden dangers of skipping foundational sales strategies like playbooks and onboarding.
Why organizational alignment between marketing, sales, and customer success is more important than ever.
Proven steps to ensure your next sales hire becomes a true revenue driver, not just an expensive gamble.

Show notes:

Episode recorded and edited using Descript
Repurposed content, such as this description created using CastMagic
Visit Rise of Us for more information about Summer's services
Connect with Summer on LinkedIn

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com

Previous Episode

When B2B Selling is Slow - 5 People You Can Call

It’s the biggest travel week of the year—and it feels like everyone except you has already clocked out for Thanksgiving. But your goals don’t take a holiday. So what do you do when it seems like no one else is working?

In this mini-pod, I’m sharing practical and tactical advice for owners and business leaders to stay productive during a slow week, without burning out. You’ll learn:

Who’s still picking up the phone (hint: it might not be who you think!)
How to give yourself a little grace while still making progress

If you’re feeling frustrated by the pace this week, this episode will inspire you to shift your focus, take action, and set yourself up for success—not just for this week but for the months ahead.
Companion content:

Podcast episode: How to move your deals along when everyone's in holiday mode.
Podcast episode: Strategies for finishing your year strong
Podcast episode: AI-powered strategies to close deals and ill up your 2025 pipeline

Show notes:

Episode recorded and edited using Descript
Repurposed content, such as this description created using CastMagic
Visit Rise of Us for more information about Summer's services
Connect with Summer on LinkedIn

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com

Next Episode

Why Most Strategic Partnerships Fail, and How to Fix Them

Strategic partnerships can be the secret weapon in your revenue growth strategy—or your biggest headache. In this episode of C-Suite Sidekick, we’re diving into why so many partnerships fail and, more importantly, how to make yours thrive. From unclear expectations and lack of onboarding to turnover and over-reliance on a single partner, we break down the most common pitfalls and share actionable solutions to ensure your partnerships deliver results. Whether you’re a seasoned CEO or just starting to explore partnerships, this episode is packed with insights to help you build stronger, more effective collaborations. Don’t miss this one—your future partners will thank you!
Companion content:

Strategic Partnerships: The Cornerstone of Revenue Growth
Anatomy of a Great Partner Onboarding (Subscriber Exclusive)

Show notes:

Connect with Summer on LinkedIn
Visit Rise of Us for more information about Summer's services
Episode recorded and edited using Descript
Repurposed content, such as this description created using CastMagic

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com

Revenue Remix - Inspiring Visionary Leaders - That Hotshot Sales Guy Won't Fix Your Revenue Challenges: Why, and What You CAN Do

Transcript

00:00:00.200

Hello, and welcome back to C-suite sidekick. I'm your host summer poli. And today. I'm going to stir the pot a little bit. Are you looking at growing your company in 2025? Does that include maybe hiring some sales talent? It often does. Are you tempted by someone with a neat resume? A lot of connections, maybe experience with one of the giants in your industry. Big promises about tapping into their network to help your company grow. We have all been tempted by that. A