Revenue Remix - Inspiring Visionary Leaders

Maximizing Trade Show ROI: How to Align Sales & Marketing for Conference Success

Trade shows can be a huge investment—flights, booths, sponsorships, team expenses—but are you getting the ROI you expect? Too often, companies walk away with a pile of business cards and no real results.

In this episode of Revenue Remix, I sit down with Amy Silberman from Do What Works to break down a smarter approach. We talk about:
✔ Why trade show planning should start 6-12 months in advance
✔ How to create a seamless pre-, mid-, and post-show marketing strategy
✔ What most companies get wrong about sales follow-up (and how to fix it)
✔ The role of landing pages, email sequences, and content in your conference strategy
✔ Practical steps to align sales and marketing to turn event leads into actual revenue

If you’re attending conferences this year and want to make sure they drive real business outcomes, this episode is for you.

Related Resources & Links:

• Related Blog: 8 Conference Season Tactics That Will Drive Higher ROI
• Book a Free 15-Minute Consultation (Let’s assess your process & find quick wins!)

Show notes:

• Connect with Summer on LinkedIn
• Visit Rise of Us for more information about Summer's services or to guest on the show and share your insights
• Episode recorded and edited using Descript
• Repurposed content, such as this description created using CastMagic

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com

You put in the effort to hire the right salesperson—so why do so many new hires struggle to succeed?

Most sales onboarding programs are broken. Companies hire experienced reps and expect them to "figure it out," only to see slow ramp-up times, high turnover, and missed revenue targets.

In this episode of Revenue Remix, Summer Poletti dives into why traditional sales onboarding fails—and what to do instead. You’ll learn:

✅ The biggest gaps in most onboarding programs (and how they cost you revenue)
✅ Why the classic “90-day ramp” doesn’t work for B2B sales
✅ How to align sales onboarding with your business goals for faster success
✅ The essential elements of a structured onboarding plan that sets reps up to win

PLUS: Get access to a free list of smart sales interview questions in our subscriber forum—so you can hire smarter AND onboard better.

If you're hiring sales reps, leading a team, or looking to fix your onboarding process, this episode is packed with actionable insights you can use right away.

Related Resources & Links:
This Week’s Blog: How to Hire the Right Salesperson
Free Resource: Guide to Smart Sales Interview Questions (Subscribe for free to download!)
Related Podcast Episode: How to Find a Good B2B Salesperson - Steal 6 Tips From Me

Related Podcast Episode: Grow Your Revenue Without Hiring More Salespeople - Leverage the Power of AI

Related Podcast Episode: Forget AI, These 6 Old School Sales Techniques Will Never Go Out of Style
Book a Free 15-Minute Sales Onboarding Consultation (Let’s assess your process & find quick wins!)

Show notes:

• Connect with Summer on LinkedIn
• Visit Rise of Us for more information about Summer's services or to guest on the show and share your insights
• Episode recorded and edited using Descript
• Repurposed content, such as this description created using CastMagic

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com

Most sales teams think they have a closing problem. In reality, they have a discovery problem.

If your pipeline is full of stalled deals, prospects who "need to think about it," or buyers who ghost after a demo, chances are your discovery process is broken. The discovery call is the most important step in the sales process—get it right, and you’ll close more deals with less effort. Get it wrong, and you’ll waste time chasing people who were never serious buyers to begin with.

In this episode of Revenue Remix, we’re breaking down the perfect discovery call (and why perfection is overrated). You'll learn:
✅ Why most deals are lost before the close—and how to prevent it
✅ The critical mistakes reps make during discovery (and how to fix them)
✅ How to separate serious buyers from tire-kickers in the first call
✅ The structure of a high-impact discovery call—without sounding scripted
✅ How AI can prep you in seconds so you show up ready to win

🚀 If you’re tired of “interested” prospects ghosting you, this episode will help you tighten up your discovery process, qualify (or disqualify) faster, and focus your time on real deals.

Related Resources & Links:

• Related Podcast: Align, Differentiate and Win: How to Stand Out in a Competitive Market
• Related Blog: 8 Hidden Barriers in Your Sales Process
• Book a Free 15-Minute Consultation (Let’s assess your process & find quick wins!)

Show notes:

• Connect with Summer on LinkedIn
• Visit Rise of Us for more information about Summer's services or to guest on the show and share your insights
• Episode recorded and edited using Descript
• Repurposed content, such as this description created using CastMagic

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com

Are you relying on a flashy sales hire to drive your company’s growth? Think again. In this episode of C-Suite Sidekick, we’re unpacking one of the biggest misconceptions among growth-focused CEOs: the belief that bringing in a “hotshot” salesperson will solve all your revenue challenges.

Spoiler alert: it won’t—especially if your organization lacks the structure, strategy, and alignment needed to support sustainable growth.
Exclusive bonus mini pod available to subscribers

Join Summer Poletti as she breaks down:

• Why a superstar salesperson from an industry giant may not thrive in your smaller company.
• The hidden dangers of skipping foundational sales strategies like playbooks and onboarding.
• Why organizational alignment between marketing, sales, and customer success is more important than ever.
• Proven steps to ensure your next sales hire becomes a true revenue driver, not just an expensive gamble.

If you’re a CEO or business owner planning your next growth move, this episode is packed with actionable advice to help you avoid costly hiring mistakes and set your sales team up for long-term success.
Companion episodes:

• How to find a good B2B salesperson
• Grow revenue without increasing headcount
• 6 easy steps to better sales/marketing alignment

Show notes:

• Episode recorded and edited using Descript
• Repurposed content, such as this description created using CastMagic
• Visit Rise of Us for more information about Summer's services
• Connect with Summer on LinkedIn

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com

The holiday season is upon us, and while everyone is getting into holiday mode, the work isn’t done yet—especially in sales. In this mini-episode of C-Suite Sidekick, Summer Poletti shares her top nine tips to keep your deals moving forward when everyone (including you) is busy with year-end projects, holiday parties, and endless to-do lists. From using smart scheduling tactics to leveraging CRM and AI tools, Summer provides actionable advice to ensure your sales pipeline doesn’t freeze up as the year winds down. If you're trying to hit those Q4 targets or set yourself up for a strong Q1, this episode is packed with timely insights to keep you on track.

Tune in for reminders, pro tips, and a quick motivational boost to help you close out the year strong! Available on Apple Podcasts, Spotify, and all major podcast platforms.
Companion content:

• Podcast episode: Strategies for finishing your year strong
• Podcast episode: AI-powered strategies to close deals and ill up your 2025 pipeline

Show notes:

• Episode recorded and edited using Descript
• Repurposed content, such as this description created using CastMagic
• Visit Rise of Us for more information about Summer's services
• Connect with Summer on LinkedIn

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com