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Revenue Brothers

Revenue Brothers

Growblocks

What happens when a VC and a CEO come together? – They nerd out about all things revenue. And they don’t always agree. Raul Porojan of Project A Ventures and Toni Hohlbein of Growblocks are the Super Revenue Brothers. In every episode they dissect and debate current issues in B2B SaaS, and offer solutions on how to solve them No matter if you’re an early-stage startup or a scaling unicorn – you’ll always learn something new.
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Top 10 Revenue Brothers Episodes

Goodpods has curated a list of the 10 best Revenue Brothers episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Revenue Brothers for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Revenue Brothers episode by adding your comments to the episode page.

Revenue Brothers - How to run a GTM diagnosis in the first 90 days | #034
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09/20/24 • 32 min

You're brand new in an organization and you have 90 days to figure out what's going wrong and what you need to fix now. How do you start?

In this episode, Raul and Toni run through how to run a proper GTM diagnosis.

  • (00:00) - Introduction
  • (01:15) - Live Podcast at Pakcon
  • (02:40) - Reunion in Mannheim
  • (05:21) - Understanding GTM Diagnostics
  • (07:47) - Approaching Organizational Diagnostics
  • (26:43) - Recognizing the Need for Diagnostics
  • (31:20) - Final Thoughts
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Revenue Brothers - How to deal with seasonality in sales | #031
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08/02/24 • 31 min

Whether you're in B2B or B2C, seasonality is practically universal. So what can you do?

In this episode, Raul and Toni share how to recognize and manage seasonal cycles in sales.

From understanding fiscal year ends, budget cycles, and the psychology behind customer and sales rep behaviors to practical tips on managing pipelines and leveraging seasonal trends, this episode equips you with the tools to stay ahead.

  • (00:00) - Introduction
  • (04:18) - Seasonality in Sales
  • (05:35) - Understanding Seasonality: Input and Throughput
  • (11:24) - Stop blaming bad results on seasonality
  • (16:54) - Best practices: conquering seasonality
  • (30:29) - Conclusion and Final Thoughts
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Revenue Brothers - To gate or not to gate? | #030
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07/12/24 • 31 min

Should we still gate quality content? Or should we release it for free? No matter what side you side, the answer is never easy in SaaS today.

Raul and Toni debate the pros and cons of gating and how to think about your content strategy to get results in your pipeline.

  • (00:00) - Introduction
  • (00:37) - Berlin Event Recap
  • (04:29) - Gated vs. Ungated Content
  • (07:10) - Pros and Cons of Gated Content
  • (12:01) - The Value of Quality Content
  • (14:25) - Balancing Gated and Ungated Approaches
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Revenue Brothers - The hard truth about data trust | #029
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06/28/24 • 38 min

How often do you argue about your data? How many times have numbers been questioned? And is the data you're even gathering helpful in the first place? We all want to make data-driven decisions. But what happens when you lack that data trust?

In this episode, Raul and Toni talk about the reason why so many companies struggle with data trust, and introduce a framework to get it back.

  • (00:00) - Introduction
  • (08:06) - The data diet
  • (15:29) - Rolling out metric frameworks
  • (19:03) - ATAA: Acccuracy, Transparenct, Analyzability & Acrionability
  • (26:17) - ATAA: Transparency
  • (35:29) - ATAA: Analyzability and Actionability
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Revenue Brothers - Revenue concepts explained | #028
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06/14/24 • 29 min

Class is in session! Raul and Toni constantly bring up different frameworks and acronyms in the SaaS revenue world. In this episode, they put on their professor hats and explain some of their favorites and go-tos.

In this episode you'll learn about:
- The revenue engine/factory
- The revenue formula
- How compounding works
- CAC Payback and CAC:LTV

  • (00:00) - Introduction
  • (02:11) - What's the revenue engine/factory?
  • (07:12) - What's the revenue formula?
  • (14:43) - How compounding works in the funnel
  • (21:36) - Defining CAC Payback and CAC to CLTV
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Despite having around 1,000 employees and 11 offices, Julius Koehler, a co-founder of sennder, still spends most of his time on the road, meeting customers face-to-face.

It may not be the typical play from a founder, but he discusses with Raul and Toni why it works for him and his team, as well as the challenges it brings.

  • (00:00) - Introduction
  • (00:55) - Meet Julius and sennder
  • (03:59) - Everytime you double the business, you need to rebuild the company
  • (05:52) - Still meeting face-to-face as a founder
  • (14:34) - Saving hopeless deals
  • (19:38) - The difficulties of face-to-face
  • (22:33) - What I would have done differently
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Revenue Brothers - CROs today have to change | #026
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05/31/24 • 32 min

The modern definition of a CRO is changing, and not enough current CROs are noticing.

In this episode, Raul and Toni talk about why they're falling behind, what the role should look like going forward, and what current CROs need to do to get there.

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Revenue Brothers - The Full-cycle AE vs SDR/AE debate | #004
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09/15/23 • 27 min

What's better? Having an AE/SDR combo? Or running a full-cycle AE?

Raul and Toni debate their favorite, and break down what you should run depending on your business and sales cycles.

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Revenue Brothers - Con or Cure? Consultants | #025
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05/17/24 • 32 min

Are consultants worth their price tag? Or have all the bad players out there ruined it for everyone?

As former consultants themselves, Raul and Toni debate if consultants are a con or a cure, and give us tips on what to look out for when you want to hire one for your project.

  • (00:00) - Introduction
  • (00:58) - Consultants: Con or Cure?
  • (03:52) - The misconceptions of consultants
  • (08:59) - When all you have is a hammer, everything looks like a nail
  • (12:22) - Strategies-only consultants
  • (15:38) - Skin in the game
  • (22:32) - How to weed out bad actors
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Revenue Brothers - What makes a good revenue leader? | #033
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09/13/24 • 31 min

What makes a good must-hire revenue leader? What sets them apart? And how can you spot the fake ones?

In this episode, Raul and Toni talk about their experiences in hiring the role, and what they think you should watch out for.

  • (00:00) - Introduction
  • (00:55) - The SaaS events scene
  • (05:00) - What makes a good revenue leader?
  • (08:31) - Hiring and Testing for Scrappiness
  • (13:15) - Evaluating the new hire
  • (21:06) - Stop changing what's working
  • (27:13) - When leaders speak bullshit
  • (29:18) - Final Thoughts and Wrap-Up
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FAQ

How many episodes does Revenue Brothers have?

Revenue Brothers currently has 35 episodes available.

What topics does Revenue Brothers cover?

The podcast is about Management, Saas, Podcasts, Business and B2B.

What is the most popular episode on Revenue Brothers?

The episode title 'The hard truth about data trust | #029' is the most popular.

What is the average episode length on Revenue Brothers?

The average episode length on Revenue Brothers is 31 minutes.

How often are episodes of Revenue Brothers released?

Episodes of Revenue Brothers are typically released every 7 days, 2 hours.

When was the first episode of Revenue Brothers?

The first episode of Revenue Brothers was released on Aug 8, 2023.

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