
Conversational AI with Joachim Schreiner | #036
12/17/24 • 35 min
Revolutionizing Customer Experiences with Conversational AI | Featuring Joachim Schreiner (CRO, Parloa)
In this episode of The Revenue Brothers, host Raul sits down with Joachim Schreiner, the Chief Revenue Officer of Parloa and a pioneer in conversational AI. Despite Toni’s absence, the show continues with a deep dive into the transformative potential of AI in customer interactions.
Joachim, who previously led Salesforce Germany for over 16 years, shares his insights on:
- Why conversational AI is the next big technological shift.
- How Parloa aims to redefine customer experiences by creating AI agents capable of human-like conversations.
- The importance of building trust, loyalty, and personalized interactions with customers.
- The ethical and technical boundaries between bots and true AI agents.
- The future of AI in sales, customer success, and service industries, and its potential to enhance—not replace—human roles.
From real-time customer support to proactive engagement, Joachim explains how conversational AI is not just a trend but a game-changer. Whether you're a SaaS enthusiast, a revenue leader, or curious about the future of AI, this episode is packed with actionable insights and forward-thinking perspectives.
🎧 Tune in to discover how technology is reshaping the way businesses connect with their customers!
Revolutionizing Customer Experiences with Conversational AI | Featuring Joachim Schreiner (CRO, Parloa)
In this episode of The Revenue Brothers, host Raul sits down with Joachim Schreiner, the Chief Revenue Officer of Parloa and a pioneer in conversational AI. Despite Toni’s absence, the show continues with a deep dive into the transformative potential of AI in customer interactions.
Joachim, who previously led Salesforce Germany for over 16 years, shares his insights on:
- Why conversational AI is the next big technological shift.
- How Parloa aims to redefine customer experiences by creating AI agents capable of human-like conversations.
- The importance of building trust, loyalty, and personalized interactions with customers.
- The ethical and technical boundaries between bots and true AI agents.
- The future of AI in sales, customer success, and service industries, and its potential to enhance—not replace—human roles.
From real-time customer support to proactive engagement, Joachim explains how conversational AI is not just a trend but a game-changer. Whether you're a SaaS enthusiast, a revenue leader, or curious about the future of AI, this episode is packed with actionable insights and forward-thinking perspectives.
🎧 Tune in to discover how technology is reshaping the way businesses connect with their customers!
Previous Episode

Intern to CRO - The Toni Hohlbein Story | #035
Ever wondered how a near-firing can lead to a top executive role?
Raul and Toni take a deep dive into Toni's career journey. From his beginnings as a struggling part-timer in Copenhagen to becoming the Chief Revenue Officer at Falcon. Plus, a candid discussion of mistakes made and lessons learned along the way.
- (00:00) - Introdcution
- (03:13) - Toni's Origin Story
- (06:32) - Life in Copenhagen vs. Germany
- (10:20) - The Falcon Journey
- (15:39) - From Intern to CRO
- (21:32) - Lessons and Reflections
Next Episode

Why is everything so difficult this year | #037
1. The Current Climate: Why So Challenging?
- Raul sets the stage with a candid reflection: "Why is everything so difficult, and what can we do about it?"
- Acknowledging 2023 and 2024 as tough years for many, Toni emphasizes the importance of moving beyond the "big whine" to identify actionable solutions.
2. AI Hype: Magic Button or Misguided Expectations?
- The promise and pitfalls of AI: While AI dominates VC funding and customer expectations, the hype often outpaces its practical applications.
- Toni critiques the trend of superficial AI strategies, warning that adding "AI" to a pitch isn’t a long-term recipe for success.
- Raul highlights the need for genuine value and strong ROI cases as the hype inevitably cools.
3. Sales Efficiency & Market Dynamics
- Pipeline struggles persist across industries, even as buyer behavior begins to stabilize.
- Toni observes a shift in buyer expectations: customers increasingly seek “magic” solutions and demand more from software providers.
- Raul sees a silver lining: rising expectations push companies to deliver better products, more personalized solutions, and stronger customer outcomes.
4. Decision-Making in Organizations: CEOs and CFOs Take the Lead
- Toni notes a tightening of decision-making power, with CEOs and CFOs often being the sole gatekeepers for major purchases.
- This shift makes it more critical than ever to craft messaging that resonates with top executives while addressing the needs of operational teams.
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