Episode 193: Nexite’s Breakthrough Innovation

06/28/24 • 27 min

Retail Unwrapped - from The Robin Report

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Data rules in the ecommerce digital world but is more challenging to collect in the physical world. But tracking millions of pieces of merchandise across your store floors so your customers and staff can find any product in real-time is now a reality. Unified commerce is here.
Join Shelley E. Kohan and special guest Ronit Eliav, Chief Marketing Officer of Nexite as they discuss how virtual apparel tracking maps with real-time data lets your merchandise seamlessly tell you their entire life story -- from the factory floor to their final destination in the customers’ closet.
The win/win? A deeper emotional connection with the customer through trusted, transparent intelligence.

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!

Previous Episode

Episode 192: VF, Gap, Abercrombie & Fitch: Three Major Strategy Shifts, Only One Homerun!

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!

What does it take to turn around an iconic brand that started with humble beginnings? Creating a new vision may not be the best road to take and reinvigorating a brand may not be enough.
The traditional checklist is outdated: cutting costs to profitability and relying solely on operational efficiency to drive performance. While new leadership can create a new vision, who’s the right fit?
Join Robin and Shelley as they deconstruct three iconic brands operating with bold new strategies. Competition is fierce, product is king, and consumer affinity is key. Who will be the winners and losers in the retail game?

Next Episode

Episode 194: Bayard Winthrop, Founder and CEO American Giant

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!

Special guest Bayard Winthrop, Founder and CEO of AmericanGiant has spent the last 13 years on a mission to change the world with American made high-quality sportswear and strengthening small-town manufacturing communities.
Bayard inspired Steven Kurutz’s book American Flannel as a passionate entrepreneur facing the challenges of American-made production. Join Shelley and Bayard as they talk about his epic start-up journey and the new partnership between American giant and Walmart with the just-released line of American Made T-shirts.
How do you change the conversation about the future of domestic apparel production? Listen and find out.