Virtual Showrooms, the Metaverse and New Shopper Communities

02/07/22 • 41 min

Companies like Obsess are revolutionizing the ecommerce experience. Brands and retailers that partner with the company have the power to throw away the traditional site “template” and launch creative and immersive virtual experiences.
At the same time, we’re seeing gaming become a new frontier of user engagement and the metaverse become a new source of “real estate.” Obsess Founder and CEO Neha Singh believes there’s opportunity in both digital worlds, and it’s up to brands to test, learn and adapt. During this week’s Retail Remix, Neha helps us answer some top-of-mind questions, including:

What creative approaches to virtual showrooms really rise to the top?
How will the acceleration of virtual showrooms drive interest and adoption in the metaverse?
How can brands and retailers embrace both strategically to meet their unique business goals?

RELATED LINKS

Learn more about Obsess’ services
Connect with Neha on LinkedIn
Check out new research on metaverse shopping
See RTP’s coverage on all things “metaverse”

What creative approaches to virtual showrooms really rise to the top?
How will the acceleration of virtual showrooms drive interest and adoption in the metaverse?
How can brands and retailers embrace both strategically to meet their unique business goals?

RELATED LINKS

Learn more about Obsess’ services
Connect with Neha on LinkedIn
Check out new research on metaverse shopping
See RTP’s coverage on all things “metaverse”

Previous Episode

Taking Try-On Experiences Beyond the Fitting Room

The surge in ecommerce sales may look good for retailers. But below the surface, brands now have to grapple with rising return rates that lead to significant costs and material waste.
What’s the primary reason most consumers return their purchases? Fit, of course.
But companies like MySize are bringing the try-on experience beyond the fitting room and into digital commerce. The company’s founder and CEO, Ronen Luzon, sits down with us to discuss:

Why fit is still such an issue for ecommerce shoppers;
How data-driven, AI-powered technology is adding clarity and confidence to the fit experience; and
Ways to integrate fit tech into the omnichannel journey to maximize adoption and customer satisfaction.

RELATED LINKS

Learn more about MySize
Dig into retail’s big returns problem

Next Episode

How Yahoo is Helping Brands Drive Omni Engagement

Iván Markman has a rich history in the B2B media landscape, and now he’s helping Yahoo shape its solutions for its business clients — especially brands and retailers.
During this episode of Retail Remix, he outlines how the Yahoo business is evolving its solutions and experiences to align with new consumer behaviors. He then digs into new opportunities for brands and retailers to activate and engage consumers through new, highly personalized tactics, such as: