NRF Special: Inside the Big Show

01/24/22 • 37 min

The National Retail Federation Big Show is, well, a big show for many in the industry...including Retail TouchPoints. Every year, our team is ready to hit the New York City pavement and dig into the trends and topics that are driving the industry forward.

Although the crowd was a little lighter this year and the exhibit hall was a little emptier, the RTP editorial team wasn’t short on rich insights and takeaways. During this special episode, Adam Blair, Nicole Silberstein and Bryan Wassel join Alicia to reflect on their experiences and the topics that resonated with them most. Listen to get their takes on:

The new culture imperative for leadership teams;
New learnings and best practices for sustainability; and
The heightened buzz surrounding the metaverse.

RELATED LINKS

See key takeaways from NRF
Learn how Chewy is investigating new growth opportunities
Read about Ralph Lauren's reinvention for the metaverse
Get additional insights on sustainability
Dig into lessons on embedding diversity into everything

The new culture imperative for leadership teams;
New learnings and best practices for sustainability; and
The heightened buzz surrounding the metaverse.

RELATED LINKS

See key takeaways from NRF
Learn how Chewy is investigating new growth opportunities
Read about Ralph Lauren's reinvention for the metaverse
Get additional insights on sustainability
Dig into lessons on embedding diversity into everything

Previous Episode

Influencer Marketing and the Evolution of Social Commerce

“How do you define social commerce?” The answer may be different depending on who you ask. But Alessandro Bogliari, Co-Founder and CEO of The Influencer Marketing Factory firmly believes that social commerce should be defined as sales that can be completed within social platforms.
Platforms like Instagram and TikTok are rolling out more social commerce capabilities, which is creating significant opportunities for influencers and the brands they partner with. On Retail Remix, Bogliari discusses:

The evolution of influencer marketing and creator partnerships;
Social commerce considerations and strategic best practices; and
Data on how consumers are currently interacting with, and buying on, social platforms.

RELATED LINKS

Learn more about The Influencer Marketing Factory
Get more research and insights on influencer marketing

Next Episode

Taking Try-On Experiences Beyond the Fitting Room

The surge in ecommerce sales may look good for retailers. But below the surface, brands now have to grapple with rising return rates that lead to significant costs and material waste.
What’s the primary reason most consumers return their purchases? Fit, of course.
But companies like MySize are bringing the try-on experience beyond the fitting room and into digital commerce. The company’s founder and CEO, Ronen Luzon, sits down with us to discuss:

Why fit is still such an issue for ecommerce shoppers;
How data-driven, AI-powered technology is adding clarity and confidence to the fit experience; and
Ways to integrate fit tech into the omnichannel journey to maximize adoption and customer satisfaction.

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