Inside Retail’s NFT Movement

07/12/21 • 47 min

Riding on the hype surrounding cryptocurrencies, NFTs have become hot commodities in the digital creation space. While some tech fanatics are bidding on NFT versions of tweets, brand loyalists are snatching up NFT products.
But what does the future hold for NFTs? How do they present new opportunities for brands and retailers to fuel digital innovation and virtual experiences? This special edition of Retail Remix highlights insights from two NFT experts. Listen to get their perspectives on:

The current state, and future of, the NFT market and the factors that will influence growth;
How NFTs can support digital-to-physical engagement by creating a “metaverse” for online shopping;
The benefits of creating unique NFTs to drive brand awareness and activation; and
Ways to integrate NFTs into brand and product strategy, including who drives initiatives and how to measure success.

RELATED LINKS

Learn more about Boson Protocol
Learn more about Sol Marketing

Want to dig deeper into NFTs, cryptocurrencies and other tech topics? At retailX, you can hear directly from executives representing Bitski, 3D Robe and CoinFund, who will dig into the future of retail transactions. Register now using RTPSUB21 to get 15% off your ticket.

The current state, and future of, the NFT market and the factors that will influence growth;
How NFTs can support digital-to-physical engagement by creating a “metaverse” for online shopping;
The benefits of creating unique NFTs to drive brand awareness and activation; and
Ways to integrate NFTs into brand and product strategy, including who drives initiatives and how to measure success.

RELATED LINKS

Learn more about Boson Protocol
Learn more about Sol Marketing

Previous Episode

How Thrasio is Helping Amazon Brands Scale

Stephanie Fox, COO of Thrasio, was employee number one and has played a critical role in the company’s growth. Now, following a year of significant funding and the onboarding of a new retail CFO, Thrasio is in a prime position to lead in the marketplace space.
Stephanie joins Retail Remix to dig into Thrasio’s story and how her roots in brand building have inspired her work as COO and a liaison to founders and entrepreneurs. Listen to hear:

Thrasio’s data-driven process for acquiring and scaling FBA brands;
The differentiation points between a marketplace-optimized brand and a DTC-ready brand; and
How the expansion of the marketplace space will drive new opportunities for brands and sellers.

RELATED LINKS

Visit the Thrasio website
Listen to the Thrasio podcast, “The Selling Point”
Read Thrasio’s seller stories
Check out Retail TouchPoints’ latest marketplace coverage

Next Episode

How VCs Are Funding Retail Innovation

Retail is a hot market for venture capital and investment firms. VCs, funds and other investors are funneling cash into hot tech startups and disruptive brands alike, helping to shape the future of retail.
RevTech Ventures is one firm that sits at the intersection of the brand and tech worlds, and has a sole focus on the retail industry. Rachel West plays a crucial role in discovering viable businesses and helping them differentiate and scale. Listen to learn:

Which retail trends and innovations are driving the most VC interest;
RevTech Ventures’ proven approach for researching and building their network of tech and brand investments; and
How the VC world, including RevTech Ventures, is expanding outside of their typical investment pool to include more women-owned and black-owned businesses.

RELATED LINKS