Renegade Marketers Unite - Tuesday Tips: Leadership Challenges & Opportunities

Tuesday Tips: Leadership Challenges & Opportunities

02/13/24 • 4 min

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: La Toya Hodge, Ali McCarthy, Gabi Zijderveld, and Jamie Gier To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

Previous Episode

383: Rethinking B2B Marketing: The Compelling Case for Brand

Let us briefly introduce you to the 95/5 Rule: 95% of your market isn’t ready to buy today. 5% is.

With such a significant chunk of future buyers not in-market at any given point in time, why are CMOs under so much pressure to generate leads? In this fascinating episode with Peter Weinberg of LinkedIn’s’ B2B Institute, he breaks down the key arguments you can use to remind your CEO and CFO why brand building is essential to long-term growth.

Based on B2B Institute’s groundbreaking insights, we don’t just explore the WHY of B2B success, but the HOW. It’s time for B2B brands to get weird, to update their media spend strategy, and to hone in on the rational sales pitch.

This episode was recorded in front of a live audience as part of CMO Huddles’ Bonus Huddle series. If you’re interested in learning more, check out cmohuddles.com.

For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Next Episode

384: Flex Your Global Marketing Muscles

Expanding into new markets can bring incredible growth opportunities for B2B brands. But how can marketers navigate the complexities of cultural nuances to build successful global marketing strategies?

Spoiler alert: It’s not easy tying together a global marketing model under different time zones, budgets, languages, cultures, and different sets of resources. A CMO undergoing such an endeavor can’t be afraid to get their hands dirty and iterate as you grow.

In this episode, three such seasoned CMOs share the strategies and best practices that drive success in global markets. Tune in as we explore the power of community building, how to coordinate across borders, and how local experiments can be transformed into global wins.

For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/