The Anatomy Of Analytics

03/06/24 • 36 min

Analytics and strategic thinking are truly the brains behind great B2B marketing. But in a world saturated by data, platforms, and solutions, wrangling your analytics is becoming increasingly difficult. Join our two most senior experts in this area as they explore some of the best ways to get a handle on your data, so you can forge a path to bigger and better results. Tune in as Emilie Lee, EVP of Analytics, and Kat Van Biene, Director of Ad Operations talk to James O'Flaherty about overcoming common challenges, understanding the role of ad ops in analytics, making your data and platforms work hard for you, and what the future holds (including a look at AI and cookies).

Referenced in this episode:

Just Global's guide to a cookieless future - https://justglobal.com/insights/insights/cookieimpactanalysis2024/

Just Global x Octane11 guide to optimizing your B2B marketing data 'Bringing Sexy Back available to download here - https://justglobal.com/reinventing-b2b-podcast/?utm_content=287304002&utm_medium=social&utm_source=linkedin&hss_channel=lcp-548029#bringingsexyback

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Referenced in this episode:

Just Global's guide to a cookieless future - https://justglobal.com/insights/insights/cookieimpactanalysis2024/

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

How Not To Be Boring

Now more than ever, creative thinking in B2B marketing is vital. It can make the difference between being just OK, and cutting through the noise to leave a lasting impression. Join Jon Barkworth, Just Global’s VP of Strategy, as he chats to creative change maker Guy Bauer from Umault about how not to be boring. Listen in as they cover the difference creativity can make, ways to inspire it in teams, how to manage risk, and crucially, how to get buy-in.

For more thoughts from the experts on getting creative, see 'tips for taking risks with your creative' found in the insights section of the Just Global website.

Referenced in this episode:

Umault, Possessed – The Origin Story of a B2B Marketer - https://www.youtube.com/watch?v=5PY9FDXPLuM&t=26s

Upwork, This is How We Work - https://www.youtube.com/watch?v=Bibr1jaz3U4

Patrón Tequila, Our Hands - https://www.youtube.com/watch?v=gzT18PSsOQI

Charlies Bar Enniskillen, Christmas Ad - https://www.youtube.com/watch?v=fMdWN2bQvsA

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Next Episode

Future-proofing your B2B

72% of business leaders see marketing as not essential to their company’s evolution in 2024 (Gartner). Add to this the speed of emerging technology and swathes of data, and there’s a need for marketing to win over stakeholders and drive growth in the months to come. We see this as a huge opportunity.

Listen in to James O’Flaherty, our own EVP of Growth, chatting about future-proofing a global marketing function with CMO for Global Markets at TCS, Ashish Babu.

In this episode we ask the important questions: how to stay agile in this environment? How to build loyalty? How to prove your worth? How to predict what’s coming? And how to harness AI?

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