Reinventing B2B: Series Trailer

12/07/23 • 0 min

It’s time to do things differently in B2B marketing, so B2B Global Agency of the Year, Just Global, are launching a new podcast. In this series we are taking a fresh approach to B2B. We'll be addressing the important topics with challenging new questions, all to give you the tools to stand out. We invite you to listen in as we debate how to do be different in this new series, along with some of the best minds in the industry.

Episode one 'The Devil is in the Data' launches 12 December wherever you normally get your podcasts. Our in-house experts James O'Flaherty, EVP of Growth, and Marcus Hiles, SVP of Strategy, will be joined by Hsiaolei Miller, SVP of Customer Success and Insights at Bombora, to discuss marketing intelligence and a new report into the B2B market. See you there.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

The Devil is in the Data

The first episode explores the Holy Grail of B2B marketing – marketing intelligence. It should inform everything the marketing department sets out to achieve, underpinning impact, performance, and revenue.

But how can we take a fresh view of marketing intelligence, and what steps can marketers take to produce a market-leading strategy?

Our in-house experts are joined by Hsiaolei R Miller, SVP of Customer Success and Insights at Bombora, who has been instrumental in helping enterprise brands, agencies, and publishers operationalize data and transform their go-to-market strategies.

The discussion will center around the findings of a report produced by Bombora and Just Global on the tech B2B market. Speakers will cover the importance of data and new ways it can be leveraged to deliver strategic insights that can better inform marketing strategies.

Hosted on Acast. See acast.com/privacy for more information.