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Reinventing B2B - Building Resilience and Community

Building Resilience and Community

10/03/24 • 51 min

Reinventing B2B

As we build a new definition of the workplace, one thing will be crucial to productivity and success - ensuring people feel a sense of community where they work. This as our host calls it will be 'the next wave of workplace development'.


Dive into the challenges faced by all people leaders in this episode, featuring two experts proud to be thinking differently. From the rise in burnout, to the shifting attitudes to hybrid working (or required office working), to ways to embrace technology and AI, and the promise of happiness.


Just Global's Chief People Officer DDS Dobson-Smith is joined by Cara Brennan Allemano from Lattice, one of the world's best people management platforms, for episode five in our series 'Reinventing B2B'.


Related links:

Just Global, Global B2B Marketing Agency of the Year: www.justglobal.com

Lattice: www.lattice.com


Hosted on Acast. See acast.com/privacy for more information.

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As we build a new definition of the workplace, one thing will be crucial to productivity and success - ensuring people feel a sense of community where they work. This as our host calls it will be 'the next wave of workplace development'.


Dive into the challenges faced by all people leaders in this episode, featuring two experts proud to be thinking differently. From the rise in burnout, to the shifting attitudes to hybrid working (or required office working), to ways to embrace technology and AI, and the promise of happiness.


Just Global's Chief People Officer DDS Dobson-Smith is joined by Cara Brennan Allemano from Lattice, one of the world's best people management platforms, for episode five in our series 'Reinventing B2B'.


Related links:

Just Global, Global B2B Marketing Agency of the Year: www.justglobal.com

Lattice: www.lattice.com


Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

undefined - Future-proofing your B2B

Future-proofing your B2B

72% of business leaders see marketing as not essential to their company’s evolution in 2024 (Gartner). Add to this the speed of emerging technology and swathes of data, and there’s a need for marketing to win over stakeholders and drive growth in the months to come. We see this as a huge opportunity.

Listen in to James O’Flaherty, our own EVP of Growth, chatting about future-proofing a global marketing function with CMO for Global Markets at TCS, Ashish Babu.


In this episode we ask the important questions: how to stay agile in this environment? How to build loyalty? How to prove your worth? How to predict what’s coming? And how to harness AI?


Hosted on Acast. See acast.com/privacy for more information.

Next Episode

undefined - Think differently about ABM

Think differently about ABM

Companies that adopt an ABM go-to-market strategy outperform those that don't. That's according to research from our guest on this episode, Co-founder and CEO of specialist ABM market research and advisory firm, ForgeX.


It makes sense when you think about today's expectations of a personalized experience. The challenge lies in adapting ABM to suit your own business needs. This requires some independent thinking.


Join Davis Potter from ForgeX, and our own EVP of Growth, James O'Flaherty, as they take a fresh look at ABM for today's go-to-market strategies.


They cover:

  • what ABM looks like today
  • the best areas to be focusing on
  • where the market needs to develop
  • new models to use to make ABM work for you
  • the intersection of demand gen with ABM
  • predictions for the future

ForgeX: https://www.forgex.ai/

Just Global's ABM solution: https://justglobal.com/just-abm/


Hosted on Acast. See acast.com/privacy for more information.

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