#39 - Real Identity: Turning Data into Human Truths

12/20/22 • 35 min

The Real Identity podcast kicks off 2023 with a fascinating discussion with Arun Kum of IPG about the advertising industry and identity’s role in it. From the need for a national privacy law to the true potential of identity, Trojan horses, and the weird economy , the team dissects it all to understand how to create advertising that helps connect people and brand.
Featured Guest:
Arun Kumar
Chief Data & Marketing Technology Officer, IPG
Show Notes:
Cannes Podcast: IPG’s Data Chief Arun Kumar Wishes a Hippocratic Oath Existed for Marketers

Article: Why Advertising Needs to Get Personalised

Video: How to Win Brand Loyalty Amidst a Torrent of Noise

Change is the Only Constant in Life - the Greek philosopher Heraclitus

Learn More about Real Identity

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Article: Why Advertising Needs to Get Personalised

Video: How to Win Brand Loyalty Amidst a Torrent of Noise

Change is the Only Constant in Life - the Greek philosopher Heraclitus

Learn More about Real Identity

Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Previous Episode

#38 - Real Identity: 5 Ways Retailers Can Make the Holiday Season Jingle

Retailers have to act now to tackle the new challenges looming for the 2022 holiday season. Michele Fitzpatrick joins the Real Identity podcast to discuss strategies to help retailers capture harder-to-read consumer signals and build deeper digital engagement. The secret is achieving contextual relevance to earn brand love for the holidays and beyond.

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Next Episode

#40 - Real Identity: The Changing World of Connected TV

TV is one of the hottest channels for reaching distinct audiences with CTV expected to achieve 3X growth factor as tracked since 2019. AJ Kintner of LG Ads joins the Acxiom Real Identity podcast to discuss the current landscape, IP addresses, content strategies, FASTS and what the future holds – all culminating in how brands can use CTV to deliver relevant experiences in a noisy world.
Guest: AJ Kintner, Vice President, Sales
LG Ads Solutions

BIO:
AJ Kintner had originally planned to pursue a career in engineering, but upon graduation, he decided to join the media startup Avenue A/Razorfish. Since then, he has been a part of several successful startups such as Right Media (Yahoo!), Invite Media (Google), Adaptly (Accenture), DoubleVerify (Public), AppNexus (MSFT), and Merkle (Dentsu). In his free time, AJ is a dedicated family man who spends time with his three children, two dogs, and a cat. When he's not with his family, AJ dedicates his time to advising and investing in startups.

LinkedIn Profile: https://www.linkedin.com/in/ajkintner/
Twitter: https://twitter.com/ajkintner
Company website: https://lgads.tv/

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