Real Talk about Real Marketing
Acxiom
An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.
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Top 10 Real Talk about Real Marketing Episodes
Goodpods has curated a list of the 10 best Real Talk about Real Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Real Talk about Real Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Real Talk about Real Marketing episode by adding your comments to the episode page.
#67 - Telling Stories with Data | Real Talk about Marketing an Acxiom Podcast
Real Talk about Real Marketing
02/25/25 • 41 min
Cecilia Dones joins the podcast to give her views on topics ranging from testing and modeling to the ethics of AI and nuances of consent. Working at the intersection of data, marketing and technology has cemented for her the importance of listening to customers and truly understanding the consumer experience.
Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
#47 - The Cliffhanger for Adtech—Consent, Engage and Measure
Real Talk about Real Marketing
01/09/24 • 35 min
Mattia Fosci from the I-COM award winning start up Anonymised in the UK joins this episode of the podcast discuss regulation, consent and the coming “wild ride” of 2024. The team dissects ideas about how brands will address engagement and measurement after true third-party cookie deprecation.
Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
#37 - Real Identity: Interest-based Advertising with Bunkers and Clean Rooms
Real Talk about Real Marketing
09/27/22 • 32 min
Devon DeBlasio of InfoSum joins the Real Identity podcast to discuss the drivers of clean rooms and data collaboration in the U.S. The disruption of a coming cookieless world has brought innovation to the process of buying and selling media as well as how data is shared. Learn how new approaches to data, technology and enabling apps are honoring consumer privacy and making data safer and more secure.
Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
#26 - Real Identity: Building Connections in a Post-Cookie World
Real Talk about Real Marketing
11/16/21 • 26 min
Eugene Becker joins the Real Identity podcast to discuss the evolving roles of identity and transactional data in the changing marketing ecosystem. Third party cookies are being phased out, but brands want to continue building strong connections with their customers. Tune in to hear how identity graphs, clean rooms, increasing match rates and granular data all have a role to play as marketers look toward the future.
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#5 - Real Identity: The Secret to CDP Success
Real Talk about Real Marketing
10/20/20 • 30 min
Featured Guest: Steve Letourneau, Director of Sales for N. America West at Arm Treasure Data
The biggest challenge to implementing a CDP or a single technology is understanding that it isn’t a singular answer – it’s an important part of an overall strategy. A brand must understand what they are solving for, where data is stored, how they will solve for identity and how to get key internal stakeholders to buy into the vision. Steve Letourneau joins the podcast to examine the role of CDPs, the biggest implementation obstacles, and the secret to CDP success.
If you missed part one of our CDP discussion, be sure to go back now and listen to Help! My CDP Won’t Work.
Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
#4 - Real Identity: Bruce Biegel Talks Identity
Real Talk about Real Marketing
08/25/20 • 38 min
Featured Guest: Bruce Biegel, Senior Managing Partner at the Winterberry Group
Industry identity expert Bruce Biegel of the Winterberry Group joins the The Real Identity podcast to answer all your burning questions: Why is defining identity so hard? Why are things changing faster than ever before? Will hashed email be the new identity standard? How will brands get to the measurement and attribution they need? Will we ultimately pay more for content due to privacy regulations? Will AI take over the world? What is the future of addressable TV? And why, oh why, do we see the same ads over and over on our streaming services?
Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
#3 - Real Identity: Help! My CDP Won’t Work
Real Talk about Real Marketing
08/06/20 • 35 min
Featured Guest: Mike Danley, Director of Products at Acxiom
CDPs won’t solve a brand’s problems straight out of the box. It all starts with the ultimate goal of improving the customer journey with personalization and relevant customer experiences. Then the questions: What is your data strategy? How will you solve for identity? Where does the CDP fit into your ecosystem? Listen to The Real Identity podcast as three professed tech nerds help you understand what a CDP is, what it can and can’t do and ways to avoid struggles with implementation.
Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
#56 - Breaking Down Google’s U-Turn on Cookies
Real Talk about Real Marketing
07/25/24 • 35 min
Tune in to this episode of the podcast as hosts Kyle Hollaway and Dustin Raney break down Google’s latest announcement that they will, in fact, not deprecate cookies after all. They will address all your burning questions: What will it mean for the advertising ecosystem? How should brands go forward? What are others in the industry saying? Should we all freak out?
Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
#27 - Real Identity: Better, Faster, Smarter Measurement
Real Talk about Real Marketing
12/07/21 • 29 min
Scot Richardson joins the Real Identity Podcast to share how the cloud has delivered on the promise of measurement with in-flight evaluation and adjustment of campaigns now possible. He discusses the hybrid approaches to campaign optimization from people-based identifiers to anonymized and aggregated views and how nimble analytics help clients become more effective marketers.
Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
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FAQ
How many episodes does Real Talk about Real Marketing have?
Real Talk about Real Marketing currently has 71 episodes available.
What topics does Real Talk about Real Marketing cover?
The podcast is about Marketing, Data, Podcasts, Technology, Business and Customer Experience.
What is the most popular episode on Real Talk about Real Marketing?
The episode title '#52 - Your Brand as Your Calling Card' is the most popular.
What is the average episode length on Real Talk about Real Marketing?
The average episode length on Real Talk about Real Marketing is 35 minutes.
How often are episodes of Real Talk about Real Marketing released?
Episodes of Real Talk about Real Marketing are typically released every 21 days.
When was the first episode of Real Talk about Real Marketing?
The first episode of Real Talk about Real Marketing was released on Aug 19, 2019.
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