#27 - Real Identity: Better, Faster, Smarter Measurement
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12/07/21 • 29 min
Scot Richardson joins the Real Identity Podcast to share how the cloud has delivered on the promise of measurement with in-flight evaluation and adjustment of campaigns now possible. He discusses the hybrid approaches to campaign optimization from people-based identifiers to anonymized and aggregated views and how nimble analytics help clients become more effective marketers.
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Scot Richardson joins the Real Identity Podcast to share how the cloud has delivered on the promise of measurement with in-flight evaluation and adjustment of campaigns now possible. He discusses the hybrid approaches to campaign optimization from people-based identifiers to anonymized and aggregated views and how nimble analytics help clients become more effective marketers.
Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Previous Episode
#26 - Real Identity: Building Connections in a Post-Cookie World
Eugene Becker joins the Real Identity podcast to discuss the evolving roles of identity and transactional data in the changing marketing ecosystem. Third party cookies are being phased out, but brands want to continue building strong connections with their customers. Tune in to hear how identity graphs, clean rooms, increasing match rates and granular data all have a role to play as marketers look toward the future.
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Next Episode
#28 - Real Identity: The Identity Landscape for 2022
Cameron D'Ambrosi joins the Real Identity podcast to take a forward look at the identity landscape in 2022. People like good experiences and want to find more of them. The team considers the current state of the “consumer privacy seesaw” from a third-party cookieless world and cross-app tracking to digital identity and improved customer experiences based on behaviors and preferences. Liminal 2021 Digital Identity Landscape v.2.0https://liminal.co/digital-landscape/
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