How Andy Storch Sold-Out His Event Despite Wild-Fires, Schedule Changes, and Incredible Challenges

05/25/20 • 55 min

Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs

“Wildfires. Tons of them... all over Sonoma County... I think we are going to have to cancel (the conference - Talent Development Think Tank).” Andy said in November... with far less panic than I would have.

In the next couple of weeks, I watched him and Bennett calmly cancel and postpone their high-end talent development and HR conference they had been planning all year, that had been highlighted as one of the top entrepreneurship events to attend in 2019 in Entrepreneur Mag and Forbes, and that I was literally already packing for!

I was going to be the social media strategist for the entire week’s event.

I was in London with Andy at Chris Ducker’s Youpreneur.com conference (another one of my favorites) a few weeks later and Andy was stepping away quietly from our group to make phone calls to re-arrange the new iteration of the event, again without drama, and again with this intense sense of positivity and calm.

I just watch this guy with admiration. To say I was impressed would be an understatement.

Fast forward a few more months to the event. (They postponed from November to January) and I can honestly say it’s one of the most well-done events I’ve ever been to, let alone worked with, and I was like.... how is this possible?

You'll find out how Andy and Bennett got through wildfires, evacuations, illness, and a number of other catastrophic happenings to pull off one of the nicest events I’ve ever been to.

Here is a link to a well-written outline and explanation of how Andy and Bennett worked together to create this event:

https://www.linkedin.com/pulse/how-host-successful-live-conference-event-andy-storch/

Follow Andy on Instagram and Linkedin:

https://www.instagram.com/andy_storch/

https://www.linkedin.com/in/andystorch/

Connect with me on Instagram:

https://www.instagram.com/ldaviscreative

I was going to be the social media strategist for the entire week’s event.

I just watch this guy with admiration. To say I was impressed would be an understatement.

You'll find out how Andy and Bennett got through wildfires, evacuations, illness, and a number of other catastrophic happenings to pull off one of the nicest events I’ve ever been to.

Here is a link to a well-written outline and explanation of how Andy and Bennett worked together to create this event:

https://www.linkedin.com/pulse/how-host-successful-live-conference-event-andy-storch/

Follow Andy on Instagram and Linkedin:

https://www.instagram.com/andy_storch/

https://www.linkedin.com/in/andystorch/

Connect with me on Instagram:

https://www.instagram.com/ldaviscreative

Previous Episode

Why Jeff Goins Ended a Successful Writer's Conference

People always say "I can't start a conference because I don't know if I can do it. What if no one shows up? What if it is bad?"

Jeff says he started this conference BECAUSE he wanted to see IF he could do it. And he DID IT, successfully, for five solid years.

Do you know when it is time to shut your event down? To close up shop? How smart is it to plan your finale from the moment you start?

In this episode, Best Selling Author Jeff Goins gives us all the secrets on...

• How he recruited all-star lineups of speakers through the five years –– and why they always said yes.

• How he curated a very vibrant community from the conference that lives on.

• And finally, how he planned the finale of his conference and "ended it before it had to end."

You’ll learn later why Jeff’s community would travel from states away to meet each other... and I think that is truly a testament to how Jeff is as a person with everyone he meets.

So if you dont already know Jeff, here is a little more about him.

Jeff Goins is a writer, speaker, and entrepreneur. He is the best-selling author of five books, including The Art of Work and Real Artists Don’t Starve. His award-winning blog Goinswriter.com is visited by millions of people every year.

Through his online courses, events, and coaching programs, he helps thousands of writers succeed every year. Jeff lives with his family just outside of Nashville, where he makes the world’s best guacamole.

Jeff's community for writers: https://goins.tribewriters.com/sales-page

Follow Jeff on Twitter: @JeffGoins

Instagram: @JeffGoins

And please don't hesitate to connect with me!

Instagram: @LDavisCreative

Email: www.bitly.com/beppodcast

Next Episode

How Jenny Levine Finke Secured Sponsorships and Built a Thriving Community through the Fuel Your Influence Conference

Lauren welcomes guest Jenny Levine Finke, founder of the Denver Bloggers Club.

Jenny has planned more than 50 events in the last three years, including her flagship blogger and influencer conference called the Fuel Your Influence (FYI) Conference. Jenny has also created a huge, engaged Instagram community in addition to her blog, “Good For You Gluten-Free,” which has more than 100,000 unique visitors every month.

Diagnosed in her mid-30s with celiac disease, Jenny returned to school and started her blog, “Good For You Gluten-Free.” Eventually, she formed the Denver Bloggers Club.

The Fuel Your Influence Conference began so that brands and bloggers and influencers could all interact together. She planned events around topics she wanted to learn more about.

It started in 2018 and became known for its epic goodie bags. Lauren and Jenny discuss the origins of the goodie bags and talk about monetization models this year’s conference.

Lauren and Jenny talk about how Jenny uses social media strategically. specifically, building traffic SEO strategy, and the Pinterest powerhouse. They also discuss how social media positions you as a thought leader and a resource to the community you serve.

Jenny discusses collaboration with Lauren and how difficult it can be to get other entrepreneurs to share their information, leading her to create this conference.

Lauren shares a piece of advice a friend gave her about her business and competition. Her friend said, “There is enough business to go around. If you stop worrying about it, you’ll never worry about it again.”

Jenny and Lauren speak about the COVID-19 pandemic and how virtual events are replacing in-person events. Jenny says it’s challenging and explains why in-person events will bounce back.

One of the lessons of COVID-19, Jenny says, is learning how to diversify your business and the ways that you get people to support your business. The pandemic has taught her how to diversify her content, income, and the way she is delivering her services and content.

Connect with LVD here: IG: @ldaviscreative Bitly.com/beppodcast

Connect with Jenny Here @goodforyouglutenfree

The FYI Conference is going virtual this year: fyiconference.com