Real Estate Investing Mastery Podcast

Here, my good friend Rob Swanson joins me to talk all about how FreedomSoft can transform your real estate business. It’s an incredible tool. One thing I learned early on in my real estate investing career is the importance of “no lead left behind.” Whatever tool you’re using, you have to have a system that prevents leads from falling through the cracks. The money is made in the follow up, right?

I use FreedomSoft every day. I use it for houses. I use it for land. I use it to do my direct mail. I use it for my phone numbers. I use it for my websites. I use it for digital signatures. There's going to be lists for land that you can get excited about. Yeah, did I mention skip tracing? You can do cold calling, create your contracts, create automated workflow automations, and much more.

To get my signature edition of FreedomSoft, go to FreedomSoftJoe.com.

What’s Inside:

—Why you need FreedomSoft in your real estate business

—How FreedomSoft helps you capture every lead so none get lost

—How to get my signature edition of FreedomSoft

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Failure can be your biggest and best teacher. Looking back, I’ve learned the most from my mistakes. It took Adam Zach a couple of tries before he got the model for Set Your Rent just right. I love it because he takes an idea I had a couple of years ago and builds on it, creating an amazingly successful business that helps entrepreneurs, self-employed people, and anyone who struggles to get into a traditional mortgage still find a way to buy a home.

Adam decided to guarantee real estate success from the beginning by buying a property with equity. But the ARV was enormous. Then he decided that the key to success was purchasing a property with tenants. But then the tenants moved out. That’s when he got closer to success by coming up with what he calls Set Your Rent version 1.0.

His original theory was a solid one. He decided to find the tenant buyers first before buying a property. Since he had experience renting to fellow students when he was in college, he decided to rent to a group of college students. Unfortunately, college students eventually graduate and leave town, which puts him back at square one to find a tenant buyer.

Set Your Rent version 2.0 still focuses on tenant buyers, but lets Adam leverage the fact that he has a credit score of 800, and that he’s staying in the middle between the bank and a landlord. Since he made the pivot into this better, more lucrative lease option model, he’s increased his gross revenue to $40,000, for an average cash of $300-500, depending on the price of the home. And he doesn’t need a property manager and he doesn’t need to worry about maintenance repairs.

He’s doing some amazing creative financing, and he’s expanding nationally. Connect with Adam by emailing him: [email protected].

What's Inside:

—What can you put down as responsibilities for a lease option? It depends.

—Why it’s better to sell a lease option, and how a contract for deed plays into this.

—Going with character over credit makes it a little easier for an entrepreneur to get a home loan, and that’s a niche that Adam leans into.

—How Adam’s finding private money to fund his lease option deals.

I tell you all the time that your speed to income is directly proportional to the number of offers you make. And RJ Bates is absolute living proof of that. After making $750,000 in assignment fees in one year, he decided to challenge himself by closing 50 deals in 50 days in 50 states. And to up the ante, he did it in front of a live audience on YouTube.

Until 2017, BJ could find all of his deals on the MLS, and in fact, he’s never even done marketing. He didn’t even know it was a thing. But as his leads dried up, he knew he had to put together a marketing budget to find more sellers. Cold calling, texting, and Facebook ads started pulling in more sellers, and by then, he’d learned to narrow down his phone conversations to just 3 questions:

—Is the house tenant or owner-occupied?

—If it’s tenant-occupied, what’s the rent?

—Is the condition scary, ugly, good, or perfect?

Then he sends them a digital contract and asks them to sign it. He takes massive action, and he makes offer after offer.

Now, you might have this perception that some markets are crazy hard, like Anchorage, Alaska. But after pounding the phones for 50 straight days, RJ says that the market’s only hard if it’s oversaturated with wholesalers. For him, he noticed that anything west of Texas was extremely hard to find even a tiny marginal deal. Anchorage, Alaska, on the other hand, had so little wholesaler competition that it was easy to scoop up deals.

Checkout his YouTube channel for some of the craziest moments, like when the seller he was talking to Googled him and then hopped into his live video feed. If you’re ready to jump into wholesaling, check out my newest FREE calculator at PartnerWithJoe.net that’ll help you nail down a good price for a property, offer an easy contract to a seller, and lock up a deal in this hot market.

What's Inside:

—Why tired landlords are RJ’s sweet spot.

—The 3 questions RJ asks on the phone before sending over a digital contract to lock up the deal.

—RJ paid $60,000 to learn how to wholesale from a coach, but nothing taught him like picking up the phone and talking to sellers.

—Scaling up to do business in 50 states required RJ to tap into networks he didn’t have; he explains how you can do the same thing.

Krista Mashore is a Social Media Marketing Master who leverages her platforms to make $1M+ every month. She’s killing it as a successful real estate and well known online coach and consultant. Krista walks the talk. She’s a master of social media and has built her millions from the ground up and defeated all the odds, which started at the age of 13 when she left home due to an abusive situation. She found herself on the streets or living in friend’s closets, until she broke the law and landed in juvy. She eventually went to a group home and then a foster home until she turned 18. All that time feeling like she would never be good enough and always be an outcast. But years later after finding out her husband had an affair, her accounts drained of cash, and with two little girls she refused to let bounce from home to home like she did growing and mortgage to pay, she knew she had to make it happen.

So she hunkered down, learned the skills, and invested in her real estate business, selling 69 homes that first year and over 100 nearly every year since. She’s generated $25M by leveraging Social Media Marketing and paying attention to the trends. When she noticed houses depreciated 65%, she became a foreclosure specialist and became known as the foreclosure queen. And when the market turned around, so did she by using social media marketing to take her title from foreclosure queen to your favorite real estate agent by adding value and changing how she is seen online.

Krista has harnessed the power of watching for change and being a student of what is working now. And what is ALWAYS working? Content Marketing. Adding value and becoming known as the trustworthy expert in your field. Krista says, no matter what your business is, you must be a marketer first. You need to connect with your people on a deeper level, add value, and show up where they are because on average people will research something around 179 days prior to making a decision and you want to be that familiar face they know and trust when that time comes.

Her key to success online is to commit to consistently producing content correctly online. It is the genius behind her social media and her ad strategies. Ultimately, people want to buy or work with someone who is familiar to them and you do that by consistently showing up in their feeds and adding value.

What’s Inside:

—Krista’s incredible story about her journey from homelessness, juvy, and the foster system to highly successful business owner and content marketing guru.

—How to create relationships with strangers on social media so they know, like and trust you and will buy from you.

—How to establish yourself as the expert in your industry and become the go-to person for the products and services you provide.