From 0 to 25 Million Dollars in 4 Years Using Social Media Marketing - Krista Mashore » Episode 1088

01/07/22 • 41 min

Krista Mashore is a Social Media Marketing Master who leverages her platforms to make $1M+ every month. She’s killing it as a successful real estate and well known online coach and consultant. Krista walks the talk. She’s a master of social media and has built her millions from the ground up and defeated all the odds, which started at the age of 13 when she left home due to an abusive situation. She found herself on the streets or living in friend’s closets, until she broke the law and landed in juvy. She eventually went to a group home and then a foster home until she turned 18. All that time feeling like she would never be good enough and always be an outcast. But years later after finding out her husband had an affair, her accounts drained of cash, and with two little girls she refused to let bounce from home to home like she did growing and mortgage to pay, she knew she had to make it happen.

So she hunkered down, learned the skills, and invested in her real estate business, selling 69 homes that first year and over 100 nearly every year since. She’s generated $25M by leveraging Social Media Marketing and paying attention to the trends. When she noticed houses depreciated 65%, she became a foreclosure specialist and became known as the foreclosure queen. And when the market turned around, so did she by using social media marketing to take her title from foreclosure queen to your favorite real estate agent by adding value and changing how she is seen online.

Krista has harnessed the power of watching for change and being a student of what is working now. And what is ALWAYS working? Content Marketing. Adding value and becoming known as the trustworthy expert in your field. Krista says, no matter what your business is, you must be a marketer first. You need to connect with your people on a deeper level, add value, and show up where they are because on average people will research something around 179 days prior to making a decision and you want to be that familiar face they know and trust when that time comes.

Her key to success online is to commit to consistently producing content correctly online. It is the genius behind her social media and her ad strategies. Ultimately, people want to buy or work with someone who is familiar to them and you do that by consistently showing up in their feeds and adding value.

What’s Inside:

—Krista’s incredible story about her journey from homelessness, juvy, and the foster system to highly successful business owner and content marketing guru.

—How to create relationships with strangers on social media so they know, like and trust you and will buy from you.

—How to establish yourself as the expert in your industry and become the go-to person for the products and services you provide.

What’s Inside:

—Krista’s incredible story about her journey from homelessness, juvy, and the foster system to highly successful business owner and content marketing guru.

—How to create relationships with strangers on social media so they know, like and trust you and will buy from you.

—How to establish yourself as the expert in your industry and become the go-to person for the products and services you provide.

Previous Episode

The Perfect Hiring Blueprint with Gavin Timms & Erik Hatch » Episode 1087

For the last ten years, Erik Hatch has been a full-time realtor. Today, he also runs a successful coaching business, helping others create systems and teams so they can scale. He lives and works in Fargo, ND, and started out in real estate part-time while he was working as a minister. Erik has properties nationwide and is about to open his sixth market in Minneapolis, MN. He’s built such a successful team over the years that now, his business pretty much runs without him. Many people want to make more money by working less, and you can only do that by hiring a team of great individuals. Eric believes in empowering and lifting people up over just delegating tasks.

Erik Hatch and Gavin are in some of the same masterminds and together, they discuss what it takes to build and run a successful real estate team. They also talk about some of the challenges when it comes to hiring. Much like today’s dating world, people look for instant gratification when hiring. Making a quick decision on hiring someone without doing your due diligence is a decision you might regret. It pays to take your time, and Erik’s hiring process is lengthy for a reason. He doesn’t want people who are interested in real estate as a get-rich-quick scheme. If people make it all the way to the end of his interview process, then Erik knows they’re serious about working with him. By getting a potential hire to relax and go off script, you can start to get to know them as a person. Solid references are key when building out your team. It’s important to crack that outer shell and get to the truth of what it’s like to work with someone.

Erik and his partner, Robby have a book coming out called “The Perfect Real Estate Agent Blueprint”. Check it out along with more info on his business by heading to his website below.

What’s Inside:

—How Erik builds and runs a successful real estate team.

—What Navy SEALs vs. Army reservists can teach you about hiring.

—Why you should take your time during the hiring process.

Next Episode

Go Ahead And Quit Now If You Have This Attitude » REI In Your Car » Episode 1089

How serious are you about starting a real estate business? Are you going to quit when it gets hard? Are you treating it like a hobby, throwing in the towel after a month of dabbling because you’re not seeing results? If that’s your attitude, then you should just quit now.

I know from my own experience that if you want to make money in real estate, you have to be committed. Whenever I struggled, it was because of a lack of commitment – it had nothing to do with what the market was like or my marketing strategy not working. To be able to stay in the game and stay motivated, you have to build momentum, which only comes when you put things into place and execute on your plan consistently.

Surrounding yourself with the right people makes all the difference. There are a lot of folks out there who will be more than happy to tell you all of the reasons why real estate is hard or it’s a scam. Don’t listen to the naysayers. If you stay committed for at least three to six months, stick with your marketing plan, and make those offers, you’re going to do deals.

What's Inside:

—Why treating real estate as a hobby sets you up for failure.

—Why consistency is the key to success.

—Examples from clients who stuck with it and are seeing results.