Episode 2. Awareness Campaigns 101

10/12/23 • 38 min

Do you ever feel like your organization is your community’s best kept secret? Discover how an awareness campaign can help you get the word out!

BDI’s Chief Client Officer, Lolly Colombo, and BDI’s SVP Creative, James Read, share how nonprofit organizations of any size can launch a successful awareness campaign that cultivates long-term community trust and strengthens fundraising results.

You’ll learn...

What awareness campaigns are and why they are important for fundraising.
The best time to launch an awareness campaign and steps you can take to get started.
Why integrated messaging is important, and how to measure success.

Plus... be inspired by two real-life examples of nonprofit organizations whose awareness campaigns exceeded expectations. Listen now to learn key takeaways YOU can apply to your fundraising today!

Episode Highlights:

Lolly and James share about their work with nonprofits
Awareness Campaigns 101: What are they and why are they important?
The components of an awareness campaign that build trust
When is the best time to launch an awareness campaign?
Getting Started: The value of research
Branding, direct response marketing and PR in awareness campaigns
The power of integrated messaging
How do you measure the success of your awareness campaign?
2 Inspiring Case Studies: Wheeler Mission and Helping Up Mission

Connect with us!

Connect with Lolly Colombo: LinkedIn
Connect with James Read: LinkedIn
Connect with Katrina Williams: LinkedIn
Connect with BDI: Website | LinkedIn | Facebook | Instagram

Resources:

Article: The Long-Lasting Impact of an Awareness Campaign
FREE Case Study: A Campaign to Raise Awareness about Baltimore’s Opioid Crisis
Article: How to Inspire Donors with your Nonprofit Story

Do you ever feel like your organization is your community’s best kept secret? Discover how an awareness campaign can help you get the word out!

You’ll learn...

What awareness campaigns are and why they are important for fundraising.
The best time to launch an awareness campaign and steps you can take to get started.
Why integrated messaging is important, and how to measure success.

Plus... be inspired by two real-life examples of nonprofit organizations whose awareness campaigns exceeded expectations. Listen now to learn key takeaways YOU can apply to your fundraising today!

Episode Highlights:

Lolly and James share about their work with nonprofits
Awareness Campaigns 101: What are they and why are they important?
The components of an awareness campaign that build trust
When is the best time to launch an awareness campaign?
Getting Started: The value of research
Branding, direct response marketing and PR in awareness campaigns
The power of integrated messaging
How do you measure the success of your awareness campaign?
2 Inspiring Case Studies: Wheeler Mission and Helping Up Mission

Connect with us!

Connect with Lolly Colombo: LinkedIn
Connect with James Read: LinkedIn
Connect with Katrina Williams: LinkedIn
Connect with BDI: Website | LinkedIn | Facebook | Instagram

Resources:

Article: The Long-Lasting Impact of an Awareness Campaign
FREE Case Study: A Campaign to Raise Awareness about Baltimore’s Opioid Crisis
Article: How to Inspire Donors with your Nonprofit Story

Previous Episode

Episode 1: Get Creative! Why Collaboration is Key to the Creative Process

Welcome to “Ready Set Give” – BDI’s new podcast that is dedicated to helping YOU prepare, plan and launch bold fundraising strategies that change lives. Tune in for inspiration and insightful conversations with leaders in the nonprofit world... and get ready to GO further with your fundraising.

In our first episode, BDI’s Senior Creative Director, Sarah Wallin, shares all about one essential ingredient of the creative process: Collaboration!

You’ll learn...

How to turn a siloed team into an interconnected idea machine!
Tips to engage even your most reserved team members through brainstorming.
Ways to collaborate and build community outside the (virtual) office walls.

Be inspired to take your creative collaboration to the next level.
Episode Highlights:

Sarah’s story and love for all things creative
How Sarah helped build a culture of collaboration at BDI
Ways you can get everyone involved in sharing their ideas
One important thing to remember while brainstorming
What to do if you don’t have time to collaborate
The latest stats: What employees say about collaboration
The importance of making time for “social” collaboration and gatherings
How leaders can trust their teams and let go of control
A rapid-fire “name that song” game with Sarah!

Connect with us!

Connect with Sarah Wallin: LinkedIn
Connect with Katrina Williams: LinkedIn
Connect with BDI: Website | LinkedIn | Facebook | Instagram

Resources:

Article: 3 Tips for Successful Creative Collaboration
Article: Nonprofit Collaborations Can Make You Stronger. Here’s Why.
Article: 3 Steps to Giving Great Feedback on Fundraising

Next Episode

Episode 3. From Sinner to Saint: How to Avoid the 7 Sins of Email Marketing

Are you making these 7 email marketing mistakes?

BDI’s Digital Implementation Manager, Ashley Prior, has built a lot of great fundraising emails in her day... but she’s also seen a lot of nonprofit organizations struggle to apply email marketing best practices. They give in to common fears, and the temptation of sending “good enough” emails, when a few small tweaks could greatly increase their engagement!

You’ll learn...

How to avoid common pitfalls that lead to email marketing purgatory 🪦(AKA the “spam” folder).
The most important changes you should make to your email marketing today.
Strategies for keeping your email subscribers and donors happy.

Plus, hear Ashley’s take on the biggest red flags in marketing today. 🚩🚩🚩

Episode Highlights: