Using Behavioral Science in Hospitality Design with Callie van der Merwe

10/20/24 • 34 min

I'm honored to have Callie Van Der Merwe join me on today's podcast to talk about how his firm uses humans hard-wired psychology to design the most efficient and effective spaces - what color temperature should lighting be, how heavy should chairs be, what angle should walls be. His firm always begins their design process by deeply understanding who is going to use the space, and then begin their process.
You can learn more about Callie Van Der Merwe at his firm's website: https://www.cooop.co/

Connect with Zeke Freeman:
Instagram: @zekefreeman_rootarchitecture and @rootarchitecture
YouTube: @rootarchitecture
Facebook: @RootArchitectureandDevelopment
LinkedIn: Zeke Freeman
X/Twitter: @zfreemanroot
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