Episode 65: Courtney Fanning on Clarifying Your Audience and Messaging

01/27/21 • 50 min

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Are you ready to get clear on creating a cohesive message that speaks directly to your ideal client and audience? If so, then this episode is for you! Joining me today is Courtney Fanning, a brand strategist and copywriter and founder of Big Picture Branding. After going through my own rebranding last year, this was such a powerful conversation where we talk through where to start with figuring out who your audience is to how to create messaging that speaks directly to them. This process can be difficult but it is so important as it truly is the foundation of your business. If you are just starting out and need some tips or are an established business that is considering rebranding, this episode will provide you with valuable information to make sure you are building a business that speaks to your ideal audience. In this episode, you will hear: -How and why she started her business -Where to start when trying to figure out your audience and messaging -When to DIY and when to hire a brand strategist -What she wishes she had known when starting out and her advice to entrepreneurs Thanks so much for listening! Connect with Courtney: Website - www.bigpicturebranding.com Instagram - @bigpicturebranding Pinterest - https://www.pinterest.com/BigPictureBranding/ Other resources mentioned in this episode: Free Brand Personality Workbook - https://www.bigpicturebranding.com/blog/7-brand-personality-exercises Audience and Brand Messaging Builder - https://www.bigpicturebranding.com/products/brand-message-workbook If you have any other tips or ideas or want to connect, leave a comment under the post for this episode on our Instagram page @quotablemediaco. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast. Free Brand Personality Workbook - https://www.bigpicturebranding.com/blog/7-brand-personality-exercises Audience and Brand Messaging Builder - https://www.bigpicturebranding.com/products/brand-message-workbook More free resources can be found at: www.bigpicturebranding.com/resources Instagram - @bigpicturebranding Pinterest - https://www.pinterest.com/BigPictureBranding/

Previous Episode

Episode 64: 4 tips for boosting confidence

As we ring in the new year, I’m sure you are hearing all about goal setting and making resolutions for yourself and your business. While all of that is important, I decided my first solo episode of 2021 is going to be about something that you really need to be able to reach your goals, build your business, and keep those resolutions- and that is confidence. If you have confidence in yourself and in your business, you will be able to push forward and achieve whatever it is you set out to do. And sometimes we all need a little boost! Whether you have an important meeting to go to, are about to send out a proposal to a big prospective client, or you just want to feel more confident overall, listen in to hear 4 tips on how to boost your confidence. In this episode, you will hear: -4 tips for boosting your confidence in your business and in life -How confidence is the key to creating a positive impact in your business -Things you can start doing today to have more confidence right now and all year long If you have any other tricks for building confidence, let us know over on Instagram https://www.instagram.com/quotablemediaco/. And if you have any other tips or ideas, leave a comment under the post for this episode on our Instagram page https://www.instagram.com/quotablemediaco/. For more resources and to connect with me, visit our website: https://quotablemediaco.com/ For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.

Next Episode

Episode 66: 2 Year Anniversary Q & A

It has been 2 years since I launched this podcast which is so hard to believe!! If you have listened from the beginning, thank you so much for sticking around- and if you’ve found us along the way, I am so grateful. Thank you to all of you! So this episode is a little different as we celebrate 2 years of the podcast. Just as I did for the 1st anniversary of the podcast, this is a Q & A episode. I have gathered questions that people have asked in recent days and weeks and will be answering them. Here are some things I will answer in this episode: -What do I do when creativity is blocked and how do I get my ideas flowing again? -How did I build my team and how did I decide what position to fill first? -What is it like running a business and being a mom during the pandemic? -How did I start branching out to do more things like starting this podcast and a magazine? -How do I stay organized and what am I excited about next? I hope you enjoy this episode as much as I did recording it! And please let me know if you have any other questions, either on the podcast page of my website https://quotablemediaco.com/podcast or on Instagram https://www.instagram.com/quotablemediaco/. Also, if you haven’t already, please rate and review the show so that others can find us and be inspired by the stories from female millennial entrepreneurs. You can leave a review on Apple Podcasts here https://podcasts.apple.com/us/podcast/quotable-a-female-millennial-entrepreneur-podcast/id1451470250 or wherever you listen to your podcasts. Thank you so much!