Using Email Marketing to Grow Your Business (without being salesy) w/ Ethical Email Copywriter & Strategist Yuval Ackerman

09/19/22 • 49 min

Do you need an email list? Are you overwhelmed with where to start & what to say to your subscribers? Is it even worth your time? Today's guest, Yuval Ackerman, an ethical email copywriter and strategist, is here to tell you that email marketing is not dead and is still one of the most effective ways to reach your customers.
Yuval shares how she got started in email marketing, why it's important for business owners to focus on building relationships with their subscribers, and how to create valuable content that will engage and inspire your audience. She also shares some of her favorite email marketing strategies and tips for creating successful email campaigns.
Whether you're a new business owner or a seasoned veteran, this episode is packed with email marketing tips and inspiration that you can start using today to grow your business.
Join us as we discuss:
(1) What is email marketing and why is it important for business owners
(2) The different types of email sequences you can create
(3) The ethics of email marketing and how to avoid being spammy
(4) How to write great email copy that will engage your audience
(5) Why it's okay if someone unsubscribes from your list
(6) Common myths about email marketing to ignore
(7) Why learning how to write is so important for marketing success
(8) Yuval’s advice for business owners who want to improve their email marketing game
Resources
Connect with Yuval
Website
Instagram
Join Yuval’s email list!

This Book Will Teach You How To Write Better
Note: The above link is an Amazon Associate link, which means I may receive a small commission if you click through and make a purchase (at no cost to you). I only promote products that I believe will change your life & business!
Sponsors
Extra Credit
This episode is sponsored by Credit.com. Need to get a handle on your credit? Extra Credit can help you build your credit history and improve your credit score by reporting things like your rent and utility payments. See where your credit really stands and sign up for extra credit today at credit.com/lindsayhanson. You can cancel anytime, and the first seven days are free!
Selzy
Want to start email marketing but feeling overwhelmed? Check out Selzy. They have an easy to use interface and you can launch your first email marketing campaign in just 15 minutes. With 24/7 support, Selzy is a great choice for anyone rea

Support the show

For more biz tips, BTS moments, and pissing off corporate bros, follow me on social media @lindsaymhanson! Instagram | TikTok
Want more tips to help you launch & grow your online business? Click here to join the FREE Quit Your Job, Sis Facebook Community!
Need a coach or social media manager to help you launch & grow your online biz? Work with me!

Support the show

Previous Episode

How to Outsource with Confidence (for Business Owners & Freelancers) w/ CEO of Six Degrees Digital Media Angela Moore

Whether you’re a business owner looking to outsource on a budget, or a freelancer looking to gain traction, this episode is for you! I'm joined by Angela Moore, a business owner and marketing consultant with over 20 years of experience. Angie is known as a “Power Buyer” on Fiverr because she’s bought nearly 1,000 gigs on the platform. Over the years, she’s nailed down a process for how to find the right freelancers and communicate with them to get high-quality work delivered every time.
Angie shares what qualities she looks for in freelancers, and how you can stand out from the competition as a freelancer. She also offers some great advice on what to do if you're not getting results from your marketing efforts and how to change things up to get better results.
So if you're trying to find the right people to outsource work to, or if you’re struggling to market your freelancing services, then this episode is for you.
Join us as we discuss:
(1) The challenges many business owners face when they’re looking to outsource
(2) How outsourcing can save you time and help you grow your business
(3) How to effectively market your freelancing business
(4) Why niching down is essential for success as a freelancer
(5) How to use platforms like Fiverr or Upwork to your advantage
(6) Angela's top tips to make your online profile stand out so that you can get hired
(7) Common marketing mistakes to avoid
(8) How to ensure you get high quality work when you're outsourcing to a freelancer
(9) Angie’s advice for freelancers and business owners as you grow your business
Watch this week's episode here!

Sponsors
Like Minded Collective
Joining a platform like Like Minded Collective can help you connect with potential collaborators, referral sources, and others who can help you grow your business. Right now, join for FREE and get access to all of the platform's features. Go to lindsayhanson.com/likemindedcollective and use code QUIT to sign up today. Extra Credit
Need to get a handle on your credit? Extra Credit can help you build your credit history and improve your credit score by reporting things like your rent and utility payments. See where your credit really stands and sign up for extra credit today at credit.com/lindsayhanson. Cancel anytime, and the first seven days are free!
Resources
Connect with Angela
Website
Instagram
LinkedIn
Grab your FREE Outsource with Confidence guide here!

The Outsource Playbook Course is a simple 3-step process that shows you how to research, qualify, and communicate with freelancers that have specific experience for each area of your business you need help with.

Support the show

Next Episode

Using Strategic Marketing to Launch Your Business w/ Small Business Growth Marketer Lex Roman

Are you ready to leave your corporate job to launch your own business? Maybe you're already in the process of making the transition, but you're feeling a little lost and unsure of what your next steps should be. There's no one right way to start your own business, but there are some key things you can do to set yourself up for success.
In this episode, I chat with Lex Roman, a marketing consultant and coach who helps entrepreneurs build and grow their businesses. She shares how she made the transition from her 9-to-5 job to launching her business, Super Easy Digital.
Lex gives practical advice for those who are thinking about making the switch to entrepreneurship, including tips on how to find your ideal clients, ways to stand out in your niche, and the importance of having a strong online presence. She also talks about the mindset shifts that are necessary for success as an entrepreneur, and how to manage your time and energy when you're wearing all the hats.
If you're thinking about leaving your full-time job to launch your own business, this episode is for you!
Join us as we discuss:
(1) How to take the leap and leave your full-time job to successfully pursue your business
(2) Why it’s important to focus your energy on one platform when you first start your business
(3) The importance of building a supportive network as an entrepreneur
(4) Understanding that trial and error is part of the entrepreneurial journey
(5) The difference between soft sells and hard sells and how you can use them to your advantage
(6) How to find your customers and be where they are so you can attract more leads with ease
(7) What tools and strategies Lex used to grow her business that you can implement in your own
(8) Lex’s biggest piece of advice for aspiring entrepreneurs
Resources
Connect with Lex
Website
Instagram
Freebie for listeners! Head to supereasydigital.com/quit and receive a special offer to get $100 off Lex Roman’s marketing plan that she uses to help her clients!
Sponsors
Kajabi
Need new leads into your business? Join Kajabi's FREE 5-day lead magnet challenge to learn how to design and market a lead magnet that your audience can't resist! Get 30 days of Kajabi for free, plus 5 live group coaching sessions and access to exclusive resources. Sign up by October 2nd at Lindsayhanson.com/leadmagnet and kickstart your business success today!
*Note: The above link is an affiliate link, which means I may receive a small commission if you click through and make a purchase (at no cost to you). I only promote products that I believe will change your life & business!
Selzy
Want to start email marketing but feeling overwhelmed? Check out Selzy. They have an easy to use interface and you can launch your first email marketing campaign in just 15 minutes. With 24/7 support, Selzy is a great choice for anyone ready to st