Publishing for Professionals

Transform Your Book Idea into a Nonfiction Masterpiece

Write, Edit, & Publish Podcast

Season 01 Episode 01

Welcome to the debut episode of the "Write, Edit, and Publish" podcast! I'm Lynn Smargis, your host and guide on this exciting journey to turn your nonfiction book idea into a published masterpiece. Whether you're a thought leader, speaker, or executive, this podcast is your go-to resource for mastering the art of writing and navigating the complex publishing world.

In this episode, I’ll give you an overview of the upcoming episodes which will lay the groundwork for your writing success by sharing insider tips and actionable advice. From cultivating effective writing habits to demystifying the publishing process, you'll learn everything you need to bring your book dreams to life. Plus, get a sneak peek into our upcoming episodes featuring industry experts and inspiring success stories.

Don't miss our interactive Q&A segment, where I answer your burning questions about writing and publishing. Whether you're looking to avoid costly mistakes or seeking to gain confidence in your storytelling, this podcast will equip you with the knowledge and inspiration to achieve your goals.

Join me and embark on this publishing adventure. Hit that follow button and tune in next week for our episode on the "Five Biggest Mistakes to Avoid When Publishing Your Book." Let's transform your idea into a book reality together!

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Book Marketing 101 - What Every New Author Needs to Know

Write, Edit, & Publish Podcast

Episode 03

In this episode of Write, Edit, & Publish, I'm thrilled to guide you through the art of book marketing. Let’s unravel the secrets to successful book marketing, focusing on strategies to maximize your book's visibility even before it hits the shelves.

We'll start with the basics, emphasizing the importance of crafting a marketing plan six months ahead of your book launch. Avoid the holiday rush in December and consider launching in January, May, or September for better visibility. Discover how to build buzz through pre-launch activities like creating an author website, engaging early reviewers, and enhancing your social media presence. I also share insights on leveraging podcasts for promotion while cautioning against third-party services that promise podcast opportunities.

In the second half, we dive into effective strategies using your existing platforms. Learn how short videos for each chapter and collaborations with influencers can elevate your book's reach. I stress the importance of obtaining early reviews as social proof and maintaining momentum post-launch with tools like calendars or checklists. Remember, book marketing is a marathon, not a sprint, and consistency is key.

If you have questions about publishing or ideas for future episodes, visit my ghostwriting website, listed below, and fill out the contact form. Join me next week as we explore ghostwriting, from what to ask to how to work with a ghostwriter. Until then, keep writing and sharing your stories with the world!

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Find and become a guest when you sign up for Podmatch

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Enhancing Your Storytelling with Ghostwriting

Write, Edit, & Publish Podcast

Episode 04

In this episode I dive deep into the fascinating world of ghostwriting. Listen along to unravel the secrets of ghostwriting and how it can be a game-changer for busy professionals and aspiring authors alike.

Ever wondered what a ghostwriter truly does? I explore their vital role in crafting content that maintains your unique voice and vision, whether it's for a novel, blog post, or business material. Discover the numerous benefits of hiring a ghostwriter, from saving time to ensuring a polished, professional finish to your work. I also share a personal story illustrating the importance of professional editing and how a lack of it can harm an author's credibility.

Ready to work with a ghostwriter? I cover best practices for a seamless and productive partnership, including effective communication, setting realistic timelines, and using tools like Google Docs for easy information sharing. I also delve into building a collaborative relationship to ensure your brand and voice align with your ghostwriter’s expertise.

Finally, I discuss when it’s the right time to hire a ghostwriter. Whether you’re eager to publish a book or need ongoing content for your business, a ghostwriter can be an invaluable ally in bringing your vision to life.

(00:12) - Understanding Ghostwriting Process & Benefits

(08:33) - Best Practices for Working With Ghostwriters

(13:04) - When to Hire a Ghostwriter

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Unlocking the Secrets of Ghostwriting for Busy Professionals

Write, Edit, & Publish Podcast

Episode 05

I dive deep into how ghostwriting can transform your book ideas into reality, especially for thought leaders, speakers, and executives with packed schedules. As a professional ghostwriter I am quite familiar with clients wanting to write a book but not having enough time to do it, that’s where ghostwriting comes in.

Join me as I explore the timing and benefits of hiring a ghostwriter, especially if your expertise exceeds your writing abilities or if your calendar is too full to allow you to write. Discover how a ghostwriter can streamline your content creation, maintain a consistent presence across multiple platforms, and even assist with affordable options like group ghostwriting and book coaching.

I also provide insights into how to effectively repurpose your book content for social media, avoiding common pitfalls, and making the most of your material. Whether you're looking to publish before a big conference or enhance your thought leadership, I guide you on taking the first step by booking a discovery call to assess your readiness for a ghostwriting collaboration.

Tune in to gain practical tips and inspiration on your journey to becoming a published author without compromising your busy schedule. Don't forget to like, subscribe, and follow the podcast for weekly episodes packed with valuable insights into writing, editing, and publishing. Join me next week for more guidance as you move closer to achieving your authorship goals.

(04:44) - When to Hire a Ghostwriter

(15:54) - Ready for Ghostwriting Success

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability

5 Biggest Mistakes to Avoid When Self-Publishing Your Book

Write, Edit, & Publish Podcast

Episode 02

In this episode of the Write, Edit, and Publish podcast, I'm thrilled to guide you through the intricacies of self-publishing with expert insights and strategies. Join me, Lynn Smargis, as we delve into the essential steps every aspiring author needs to master for a successful publishing journey. We'll start by discussing the critical mistakes to avoid, such as the importance of creating a solid outline before diving into your manuscript. Think of it as your book's GPS, ensuring a logical progression and helping you identify content gaps.

Next, we’ll explore the art of targeting your audience by crafting a detailed reader avatar. Understanding your ideal reader’s demographics, lifestyle, and pain points is key to creating content that truly resonates. I can't stress enough the significance of professional editing—skipping this step is like showing up to a job interview in pajamas. A polished manuscript is vital for credibility and success.

We'll also talk about the power of a professionally designed book cover. It's your book's first impression and can make or break a sale. Lastly, I’ll address the misconception that the work ends once your book is published. Proactive marketing strategies should start at least six months in advance, including social media, virtual tours, and book signings. Tune in to transform your self-publishing journey into a fulfilling adventure of creativity and strategy. Keep writing, stay focused, and let's make your publishing dreams a reality!

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.