Publishing for Professionals

Unicorn Publishing Company

1 Creator

Turn your big ideas into a published book - without the traditional publishing headaches or the costly mistakes that plague first-time authors. Join multi-published author and ghostwriter Lynn "Elikqitie" Smargis of Unicorn Publishing Company as she pulls back the curtain on the world of modern publishing, showing professional speakers, executives, and thought leaders how to transform their expertise into compelling books that build their brand and legacy. Have you been struggling with impostor syndrome, wondering if your story is worth telling? Overwhelmed by the sheer number of publishing options? Worried about investing thousands in a book that might never find its audience? Or are you concerned about maintaining your professional reputation while sharing personal stories? Tune in each week as Lynn tackles these fears head-on, providing practical solutions and proven strategies. In a world where traditional publishers are increasingly selective, and self-publishing can feel like navigating a maze blindfolded, Publishing for Professionals offers a refreshing roadmap for busy professionals who know they have a book in them but don't know where to start. Lynn serves up straight talk and insider secrets each week, addressing the real challenges that keep those brilliant ideas trapped in notebooks or laptop folders. Are you an? *Executive or CEO with methodologies to share? *Professional speaker ready to expand their reach? *Consultant looking to scale their impact? *Industry leader with valuable insights? *Entrepreneur with an inspiring journey? *Thought leader ready to cement their legacy? Your story matters. Your experience has value. And with the proper guidance, your book can change lives - starting with yours. Tune into Publishing for Professionals and find out: *Whether a ghostwriter is right for you (and how to find one who truly gets your voice) *The truth about hybrid publishing *How to create effective time-management strategies for executives who need to write *The secret to structuring your book to resonate with your target audience *Marketing techniques that work for thought leaders and executives *The real costs of publishing - from editing to design to distribution *Ways to leverage your book for speaking engagements, consulting opportunities, and brand-building Whether you're a CEO sitting on a methodology that could revolutionize your industry, a speaker whose message needs to reach beyond the stage, or a leader ready to share your hard-won wisdom, each episode delivers actionable advice wrapped in engaging stories and a healthy dose of humor. Lynn "Elikqitie" Smargis also dives into the failures and missteps of publishing, so you don't have to learn the hard way. This isn't just another "how to write" podcast. It's a comprehensive guide to navigating the entire publishing journey, from the first draft to the final marketing plan. Lynn will be your guide to walk you through self-publishing, the benefits of ghostwriting, what you need to know about editing your book, and how to configure and launch a book marketing plan so your book gets seen in front of the right audience. No more wondering if your book will ever see the light of day. No more confusion about the next step in the process. No more worry about damaging your professional reputation with a sub-par publication. Publishing for Professionals gives you the blueprint for becoming a published author on your own terms, with your credibility intact and enhanced. Subscribe now and join a community of ambitious professionals turning their expertise into powerful published works. Your readers are waiting, and your impact is needed. Let's make your book happen!

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Top 10 Publishing for Professionals Episodes

Goodpods has curated a list of the 10 best Publishing for Professionals episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Publishing for Professionals for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Publishing for Professionals episode by adding your comments to the episode page.

Transform Your Book Idea into a Nonfiction Masterpiece

Publishing for Professionals

01/14/25 • 12 min

Transform Your Book Idea into a Nonfiction Masterpiece

Write, Edit, & Publish Podcast

Season 01 Episode 01

Welcome to the debut episode of the "Write, Edit, and Publish" podcast! I'm Lynn Smargis, your host and guide on this exciting journey to turn your nonfiction book idea into a published masterpiece. Whether you're a thought leader, speaker, or executive, this podcast is your go-to resource for mastering the art of writing and navigating the complex publishing world.

In this episode, I’ll give you an overview of the upcoming episodes which will lay the groundwork for your writing success by sharing insider tips and actionable advice. From cultivating effective writing habits to demystifying the publishing process, you'll learn everything you need to bring your book dreams to life. Plus, get a sneak peek into our upcoming episodes featuring industry experts and inspiring success stories.

Don't miss our interactive Q&A segment, where I answer your burning questions about writing and publishing. Whether you're looking to avoid costly mistakes or seeking to gain confidence in your storytelling, this podcast will equip you with the knowledge and inspiration to achieve your goals.

Join me and embark on this publishing adventure. Hit that follow button and tune in next week for our episode on the "Five Biggest Mistakes to Avoid When Publishing Your Book." Let's transform your idea into a book reality together!

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

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Book Marketing 101 - What Every New Author Needs to Know

Publishing for Professionals

02/04/25 • 19 min

Book Marketing 101 - What Every New Author Needs to Know

Write, Edit, & Publish Podcast

Episode 03

In this episode of Write, Edit, & Publish, I'm thrilled to guide you through the art of book marketing. Let’s unravel the secrets to successful book marketing, focusing on strategies to maximize your book's visibility even before it hits the shelves.

We'll start with the basics, emphasizing the importance of crafting a marketing plan six months ahead of your book launch. Avoid the holiday rush in December and consider launching in January, May, or September for better visibility. Discover how to build buzz through pre-launch activities like creating an author website, engaging early reviewers, and enhancing your social media presence. I also share insights on leveraging podcasts for promotion while cautioning against third-party services that promise podcast opportunities.

In the second half, we dive into effective strategies using your existing platforms. Learn how short videos for each chapter and collaborations with influencers can elevate your book's reach. I stress the importance of obtaining early reviews as social proof and maintaining momentum post-launch with tools like calendars or checklists. Remember, book marketing is a marathon, not a sprint, and consistency is key.

If you have questions about publishing or ideas for future episodes, visit my ghostwriting website, listed below, and fill out the contact form. Join me next week as we explore ghostwriting, from what to ask to how to work with a ghostwriter. Until then, keep writing and sharing your stories with the world!

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Find and become a guest when you sign up for Podmatch

Enhancing Your Storytelling with Ghostwriting

Publishing for Professionals

02/18/25 • 14 min

Enhancing Your Storytelling with Ghostwriting

Write, Edit, & Publish Podcast

Episode 04

In this episode I dive deep into the fascinating world of ghostwriting. Listen along to unravel the secrets of ghostwriting and how it can be a game-changer for busy professionals and aspiring authors alike.

Ever wondered what a ghostwriter truly does? I explore their vital role in crafting content that maintains your unique voice and vision, whether it's for a novel, blog post, or business material. Discover the numerous benefits of hiring a ghostwriter, from saving time to ensuring a polished, professional finish to your work. I also share a personal story illustrating the importance of professional editing and how a lack of it can harm an author's credibility.

Ready to work with a ghostwriter? I cover best practices for a seamless and productive partnership, including effective communication, setting realistic timelines, and using tools like Google Docs for easy information sharing. I also delve into building a collaborative relationship to ensure your brand and voice align with your ghostwriter’s expertise.

Finally, I discuss when it’s the right time to hire a ghostwriter. Whether you’re eager to publish a book or need ongoing content for your business, a ghostwriter can be an invaluable ally in bringing your vision to life.

(00:12) - Understanding Ghostwriting Process & Benefits

(08:33) - Best Practices for Working With Ghostwriters

(13:04) - When to Hire a Ghostwriter

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Creating Your Ideal Book Outline

Publishing for Professionals

03/18/25 • 15 min

Creating Your Ideal Book Outline

Write, Edit, & Publish Podcast

Episode 08

Delve with me into the art of crafting the perfect book outline to bring your writing dreams to life in just 90 days. Whether you're a meticulous plotter or a spontaneous pantser, I've got you covered with strategies that cater to your unique writing style and help you align your book's voice with your target audience.

Let’s explore various outlining methods, from traditional outlines to mind maps, and discuss how to choose the one that suits your writing approach. I’ll also tackle common pitfalls like perfectionism and analysis paralysis, ensuring you stay on track and avoid getting bogged down by endless revisions.

Discover how to transform your book ideas into a clear and compelling structure, and hear real-life insights from discovery calls that can guide you in aligning your voice with your ideal readers. Flexibility is key, and I encourage you to remain open to new ideas and feedback to enhance your manuscript's value.

As your ghostwriting unicorn, I'm here to support you on this exciting journey from concept to publication. Don't let fear hold you back—take the leap and book a discovery call to fast-track your path to becoming a published author. With my personalized guidance, your manuscript can evolve from a mere idea to a polished product ready for the world in just 90 days.

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Unlocking the Secrets of Ghostwriting for Busy Professionals

Publishing for Professionals

02/26/25 • 17 min

Unlocking the Secrets of Ghostwriting for Busy Professionals

Write, Edit, & Publish Podcast

Episode 05

I dive deep into how ghostwriting can transform your book ideas into reality, especially for thought leaders, speakers, and executives with packed schedules. As a professional ghostwriter I am quite familiar with clients wanting to write a book but not having enough time to do it, that’s where ghostwriting comes in.

Join me as I explore the timing and benefits of hiring a ghostwriter, especially if your expertise exceeds your writing abilities or if your calendar is too full to allow you to write. Discover how a ghostwriter can streamline your content creation, maintain a consistent presence across multiple platforms, and even assist with affordable options like group ghostwriting and book coaching.

I also provide insights into how to effectively repurpose your book content for social media, avoiding common pitfalls, and making the most of your material. Whether you're looking to publish before a big conference or enhance your thought leadership, I guide you on taking the first step by booking a discovery call to assess your readiness for a ghostwriting collaboration.

Tune in to gain practical tips and inspiration on your journey to becoming a published author without compromising your busy schedule. Don't forget to like, subscribe, and follow the podcast for weekly episodes packed with valuable insights into writing, editing, and publishing. Join me next week for more guidance as you move closer to achieving your authorship goals.

(04:44) - When to Hire a Ghostwriter

(15:54) - Ready for Ghostwriting Success

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

5 Big Mistakes to Avoid When Publishing Your Book

Publishing for Professionals

01/29/25 • 25 min

5 Biggest Mistakes to Avoid When Self-Publishing Your Book

Write, Edit, & Publish Podcast

Episode 02

In this episode of the Write, Edit, and Publish podcast, I'm thrilled to guide you through the intricacies of self-publishing with expert insights and strategies. Join me, Lynn Smargis, as we delve into the essential steps every aspiring author needs to master for a successful publishing journey. We'll start by discussing the critical mistakes to avoid, such as the importance of creating a solid outline before diving into your manuscript. Think of it as your book's GPS, ensuring a logical progression and helping you identify content gaps.

Next, we’ll explore the art of targeting your audience by crafting a detailed reader avatar. Understanding your ideal reader’s demographics, lifestyle, and pain points is key to creating content that truly resonates. I can't stress enough the significance of professional editing—skipping this step is like showing up to a job interview in pajamas. A polished manuscript is vital for credibility and success.

We'll also talk about the power of a professionally designed book cover. It's your book's first impression and can make or break a sale. Lastly, I’ll address the misconception that the work ends once your book is published. Proactive marketing strategies should start at least six months in advance, including social media, virtual tours, and book signings. Tune in to transform your self-publishing journey into a fulfilling adventure of creativity and strategy. Keep writing, stay focused, and let's make your publishing dreams a reality!

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Level Up Your Self-Publishing Game with Expert Formatting Tips

Publishing for Professionals

03/04/25 • 22 min

Level Up Your Self-Publishing Game with Expert Formatting Tips

Write, Edit, & Publish Podcast

Episode 06

Ready to unlock the secrets of professional book formatting? I’m here to help you transform your manuscript into a masterpiece that rivals traditionally published works. I'll dive deep into essential elements of both ebook and print formatting, ensuring your book looks polished and ready for readers.

In the first segment, I discuss the art of book formatting, likening it to dressing your manuscript in its finest outfit. From selecting the perfect font to deciding on chapter styling, I'll guide you through the interior design elements that make your book stand out. We'll also cover the essentials of ebook formatting, ensuring compatibility across major devices, and discuss print formatting specifics for both paperback and hardcover editions.

I'll share my personal strategies, including the importance of obtaining ISBNs, creating title and copyright pages, and incorporating front and back matter. Whether you're a DIY enthusiast or considering professional help, I'll walk you through popular formatting tools like Adobe InDesign, Vellum, and my personal favorite, Atticus.

As we wrap up, I'll provide tips on early planning, choosing the right tools, and deciding between a DIY approach or professional assistance. Don't forget to join me next week for insights on crafting effective book outlines. Let's elevate your self-publishing game!

(07:47) - Essential Book Formatting Tips

(14:31) - Designing Professional Book Formatting

(18:00) - Effective Book Formatting Strategies

(21:07) - Professional Book Formatting for Authors

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Actionable Strategies for Implementing Your Book Outline

Publishing for Professionals

03/25/25 • 23 min

Actionable Strategies for Implementing Your Book Outline

Write, Edit, & Publish Podcast

Episode 09

I’m digging into the art of book outlining. Whether you're a tech enthusiast or a fan of traditional methods, there's a tool here to transform your storytelling journey. I explore digital giants like Scrivener and Plotter, which are perfect for those who love detailed scene organization and visual timelines. But beware, Scrivener's learning curve can be steep for beginners.

For those who prefer a hands-on approach, I’ll discuss the timeless charm of notebooks, index cards, and whiteboards. Unleash your creativity with an unlined Moleskine or orchestrate your narrative using color-coded Post-it notes. Each tool offers unique benefits, ensuring your outlining process aligns with your personal preferences and project needs.

I’ll also guide you through selecting the perfect outlining tool by considering your writing style, project complexity, budget, and collaboration needs. Whether you're crafting fiction or non-fiction, using a mix of digital and analog methods can be the key to success.

Ready to bring your book dreams to life? This episode not only inspires but equips you with the knowledge and resources to transform your ideas into a compelling first draft. Don't forget to explore the resources in the show notes and consider scheduling a discovery call for personalized guidance. Let's make your literary ambitions a reality, one outline at a time!

(00:13) Essential Tools for Book Outlining

(09:34) Organizing Tools for Book Outlining

(14:20) Choosing the Perfect Outlining Tool

(21:42) Transform Your Book Dreams Into Reality

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Crafting Stories Using Structured Outlines

Publishing for Professionals

03/11/25 • 20 min

Crafting Stories Using Structured Outlines

Write, Edit, & Publish Podcast

Episode 07

Let’s explore the transformative power of book outlines. Think of outlines as your creative blueprint, akin to an architect's plans or a doctor's procedure. They provide a flexible roadmap that not only streamlines the writing process but also reduces the need for major revisions, enhancing both organization and creativity.

Join me as I share my personal experiences with outlines, including a ghostwriting project that highlighted their value in collaborative efforts. I’ll explore a variety of outlining techniques, tailored to different writing styles and preferences. From the traditional linear approach and the classic three-act structure to the innovative snowflake and my favorite, mind mapping, each method offers unique benefits for both fiction and non-fiction writers.

I’ll discuss why outlines are essential for a cohesive narrative, aiding in time management, preventing plot holes, and facilitating collaboration. In the second segment, we'll explore the various outlining methods, offering practical tips to find the best fit for your writing journey.

Whether you're a seasoned author or just starting out, these insights will help you unlock your storytelling potential. Don't miss the next episode where we’ll dive into choosing your outline method and avoiding common mistakes. Subscribe for more insights, and if you're ready to transform your book idea into reality, book a discovery call with me. Let's turn your story into gold!

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Using Your Outline to Write Your Rough Draft: Part 1

Publishing for Professionals

04/01/25 • 26 min

I'm Lynn “Elikqitie” Smargis, your guide from Unicorn Publishing Company. Let’s explore how to transform your ideas into published works, focusing on maximizing your writing potential and productivity.

We'll delve into the art of using an outline to organize your thoughts and streamline your writing process. Whether you're a thought leader, executive, or speaker, you'll find invaluable strategies to navigate the chaos of daily life and keep your writing on track. Learn how to create a dedicated writing space and manage your manuscript efficiently, ensuring each chapter is easily accessible for editing.

For those with hectic schedules, hiring a ghostwriter can expedite your journey. We'll discuss how to find your nonfiction voice, maintain consistent flow, and make seamless transitions between chapters. Discover the benefits of color-coded organization and the flexibility to adjust your outline as your manuscript evolves.

I'll also share my expert tips on overcoming feelings of overwhelm and taking action to make your story shine. Whether you choose to embrace ghostwriting services or book a discovery session, I'm here to help ignite your storytelling potential.

Join me as we embark on this journey of mastering self-publishing. Don't forget to like, follow, or subscribe to stay updated with the latest insights and strategies. Let's transform your ideas into a compelling published work together!

(00:17) - Navigating Self-Publishing Process for Professionals

(09:29) - Organizing Your Writing Process for Success

(16:37) - Crafting Consistent Flow in Writing

(25:39) - Ghostwriting and Publishing Motivation

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

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FAQ

How many episodes does Publishing for Professionals have?

Publishing for Professionals currently has 10 episodes available.

What topics does Publishing for Professionals cover?

The podcast is about Entrepreneurship, How To, Podcasts, Education and Business.

What is the most popular episode on Publishing for Professionals?

The episode title 'Transform Your Book Idea into a Nonfiction Masterpiece' is the most popular.

What is the average episode length on Publishing for Professionals?

The average episode length on Publishing for Professionals is 20 minutes.

How often are episodes of Publishing for Professionals released?

Episodes of Publishing for Professionals are typically released every 7 days.

When was the first episode of Publishing for Professionals?

The first episode of Publishing for Professionals was released on Jan 14, 2025.

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Publishing for Professionals

Unicorn Publishing Company

Top 10 Publishing for Professionals Episodes

FAQ

How many episodes does Publishing for Professionals have?

What topics does Publishing for Professionals cover?

What is the most popular episode on Publishing for Professionals?

What is the average episode length on Publishing for Professionals?

How often are episodes of Publishing for Professionals released?

When was the first episode of Publishing for Professionals?

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