Book Marketing 101 - What Every New Author Needs to Know
02/04/25 • 19 min
Book Marketing 101 - What Every New Author Needs to Know
Write, Edit, & Publish Podcast
Episode 03
In this episode of Write, Edit, & Publish, I'm thrilled to guide you through the art of book marketing. Let’s unravel the secrets to successful book marketing, focusing on strategies to maximize your book's visibility even before it hits the shelves.
We'll start with the basics, emphasizing the importance of crafting a marketing plan six months ahead of your book launch. Avoid the holiday rush in December and consider launching in January, May, or September for better visibility. Discover how to build buzz through pre-launch activities like creating an author website, engaging early reviewers, and enhancing your social media presence. I also share insights on leveraging podcasts for promotion while cautioning against third-party services that promise podcast opportunities.
In the second half, we dive into effective strategies using your existing platforms. Learn how short videos for each chapter and collaborations with influencers can elevate your book's reach. I stress the importance of obtaining early reviews as social proof and maintaining momentum post-launch with tools like calendars or checklists. Remember, book marketing is a marathon, not a sprint, and consistency is key.
If you have questions about publishing or ideas for future episodes, visit my ghostwriting website, listed below, and fill out the contact form. Join me next week as we explore ghostwriting, from what to ask to how to work with a ghostwriter. Until then, keep writing and sharing your stories with the world!
Publishing Resources
Find out more about Ghostwriting at Write For You
Jump into publishing your first book at Unicorn Publishing Company
Start on your author journey today by Booking a Discovery Call
Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds
Find and become a guest when you sign up for Podmatch
Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.
The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.
Book Marketing 101 - What Every New Author Needs to Know
Write, Edit, & Publish Podcast
Episode 03
In this episode of Write, Edit, & Publish, I'm thrilled to guide you through the art of book marketing. Let’s unravel the secrets to successful book marketing, focusing on strategies to maximize your book's visibility even before it hits the shelves.
We'll start with the basics, emphasizing the importance of crafting a marketing plan six months ahead of your book launch. Avoid the holiday rush in December and consider launching in January, May, or September for better visibility. Discover how to build buzz through pre-launch activities like creating an author website, engaging early reviewers, and enhancing your social media presence. I also share insights on leveraging podcasts for promotion while cautioning against third-party services that promise podcast opportunities.
In the second half, we dive into effective strategies using your existing platforms. Learn how short videos for each chapter and collaborations with influencers can elevate your book's reach. I stress the importance of obtaining early reviews as social proof and maintaining momentum post-launch with tools like calendars or checklists. Remember, book marketing is a marathon, not a sprint, and consistency is key.
If you have questions about publishing or ideas for future episodes, visit my ghostwriting website, listed below, and fill out the contact form. Join me next week as we explore ghostwriting, from what to ask to how to work with a ghostwriter. Until then, keep writing and sharing your stories with the world!
Publishing Resources
Find out more about Ghostwriting at Write For You
Jump into publishing your first book at Unicorn Publishing Company
Start on your author journey today by Booking a Discovery Call
Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds
Find and become a guest when you sign up for Podmatch
Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.
The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.
Previous Episode
5 Big Mistakes to Avoid When Publishing Your Book
5 Biggest Mistakes to Avoid When Self-Publishing Your Book
Write, Edit, & Publish Podcast
Episode 02
In this episode of the Write, Edit, and Publish podcast, I'm thrilled to guide you through the intricacies of self-publishing with expert insights and strategies. Join me, Lynn Smargis, as we delve into the essential steps every aspiring author needs to master for a successful publishing journey. We'll start by discussing the critical mistakes to avoid, such as the importance of creating a solid outline before diving into your manuscript. Think of it as your book's GPS, ensuring a logical progression and helping you identify content gaps.
Next, we’ll explore the art of targeting your audience by crafting a detailed reader avatar. Understanding your ideal reader’s demographics, lifestyle, and pain points is key to creating content that truly resonates. I can't stress enough the significance of professional editing—skipping this step is like showing up to a job interview in pajamas. A polished manuscript is vital for credibility and success.
We'll also talk about the power of a professionally designed book cover. It's your book's first impression and can make or break a sale. Lastly, I’ll address the misconception that the work ends once your book is published. Proactive marketing strategies should start at least six months in advance, including social media, virtual tours, and book signings. Tune in to transform your self-publishing journey into a fulfilling adventure of creativity and strategy. Keep writing, stay focused, and let's make your publishing dreams a reality!
Publishing Resources
Find out more about Ghostwriting at Write For You
Jump into publishing your first book at Unicorn Publishing Company
Start on your author journey today by Booking a Discovery Call
Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds
Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.
The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.
Next Episode
Enhancing Your Storytelling with Ghostwriting
Enhancing Your Storytelling with Ghostwriting
Write, Edit, & Publish Podcast
Episode 04
In this episode I dive deep into the fascinating world of ghostwriting. Listen along to unravel the secrets of ghostwriting and how it can be a game-changer for busy professionals and aspiring authors alike.
Ever wondered what a ghostwriter truly does? I explore their vital role in crafting content that maintains your unique voice and vision, whether it's for a novel, blog post, or business material. Discover the numerous benefits of hiring a ghostwriter, from saving time to ensuring a polished, professional finish to your work. I also share a personal story illustrating the importance of professional editing and how a lack of it can harm an author's credibility.
Ready to work with a ghostwriter? I cover best practices for a seamless and productive partnership, including effective communication, setting realistic timelines, and using tools like Google Docs for easy information sharing. I also delve into building a collaborative relationship to ensure your brand and voice align with your ghostwriter’s expertise.
Finally, I discuss when it’s the right time to hire a ghostwriter. Whether you’re eager to publish a book or need ongoing content for your business, a ghostwriter can be an invaluable ally in bringing your vision to life.
(00:12) - Understanding Ghostwriting Process & Benefits
(08:33) - Best Practices for Working With Ghostwriters
(13:04) - When to Hire a Ghostwriter
Publishing Resources
Find out more about Ghostwriting at Write For You
Jump into publishing your first book at Unicorn Publishing Company
Start on your author journey today by Booking a Discovery Call
Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds
Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.
The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.
Publishing for Professionals - Book Marketing 101 - What Every New Author Needs to Know
Transcript
00:02 - Lynn Smargis (Host)
Hello friends and future authors. This is Lynn Eliquity Smarges, the owner of the Unicorn Publishing Company and ghostwriter. I am so excited to have another episode of Write, edit and Publish your Podcast. This is the podcast for people who don't write for a living, but you do want to write a book. Maybe it's a memoir, maybe you just want to write about your life and leave a legacy for your kids or your grandkids. Or maybe you're a speaker and you want to ge
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/publishing-for-professionals-626058/book-marketing-101-what-every-new-author-needs-to-know-83594925"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to book marketing 101 - what every new author needs to know on goodpods" style="width: 225px" /> </a>
Copy