Wendy Wu, Chief Marketing Officer, SailPoint (Data-Driven Marketing Leader)

In this episode of the Data-Driven Marketing Leader, host Anda Gansca interviews Wendy Wu, the CMO of SailPoint, about aligning data teams and business teams, creating content that resonates with customers, and understanding the customer journey. Wu emphasizes the importance of having a data-driven mindset and clear goals for teams to be successful. She also emphasizes the importance of creating content that speaks to customers and understanding their journey to drive revenue and growth for the business. Lastly, Wu suggests staying current with the latest industry developments in order to capitalize on new opportunities.

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