Marketing Mastery Unveiled: A Journey from Code to CMO, With Suku Krishnaraj, CMO of Sumo Logic

01/10/24 • 38 min

In this episode, join our host Anda Gansca, CEO of Knotch, as she delves into the captivating personal journey of Suku Krishnaraj, CMO of Sumo Logic, who transitioned from a technical background as a developer to the dynamic realm of Chief Marketing Officer. Krishnaraj shares insights into their unexpected foray into marketing, guided by a genuine passion for understanding customer behavior and market opportunities. Discover the strategic shifts that propelled them through various career stages, from product strategy to the intricacies of marketing.

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Previous Episode

Workshop: How to be Both Distinct and Relevant in the AI Content Arena

In this insightful panel discussion, content leaders dive into the world of AI in content creation. Explore the opportunities and concerns of language generation, discover how AI can redefine quality and efficiency, and learn how to create unique and memorable brand content. Discover how AI can enhance the financial services sector and the importance of trust in the digital marketplace. Gain valuable insights on measuring content performance, optimizing for SEO, and driving conversions. Join us as we explore the future of content creation with AI.

Hosts

Gisele Góes — Director, Organic Growth, Chime

Jamie Roô — Head of Wealth Management Digital Content, Morgan Stanley

David Berkowitz — Founder, AI Marketers Guild

David Brown — SVP, Head of Strategy, Knotch

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.